6 reports

  • COLOUR COSMETICS IN TUNISIA - CATEGORY ANALYSIS
  • Millennials Are An Increasingly Important Target Group for Colour Cosmetics Producers

Colour cosmetics is expected to post strong growth in value sales at constant 2017 prices over the forecast period. The fact that a growing number of Tunisian women are using colour cosmetics products on a daily basis will continue to support the positive development of the category. A key driver of this trend is the rising rate of employment...

  • Cosmetics
  • Tunisia
  • Demand
  • COLOUR COSMETICS IN TUNISIA - CATEGORY ANALYSIS
  • TRENDS

In 2016, colour cosmetics registered current value growth of 6% to reach TND203 million. In Tunisia, the rise in the number of women joining the workforce helped to drive demand for colour cosmetic products. In fact, more Tunisian women are becoming financially independent, with colour cosmetic products providing an easy solution to the beauty...

  • Cosmetics
  • Tunisia
  • Demand
  • IXIA COSMETICS SARL

Ixia Cosmetics is the official representative of Avon in Tunisia. Ixia Cosmetics aims to strengthen its position in retailing in Tunisia over the forecast period by expanding its distribution network across the whole country. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction...

  • Cosmetics
  • E-Commerce
  • Non-Store Retail
  • Tunisia
  • Avon Products, Inc.
  • Passport 8
  • Lipp Distribution Remains the Market Leader in Value Terms

One consequence of this is that when it comes to certain fmcg categories, particularly fragrances and apparel and footwear, individual brands and products are typically positioned as being specifically for one gender, with very few options available that target both men and women.

  • Cosmetics
  • Fragrance
  • Tunisia
  • Summary 2

La Société Tunisienne Fatales specialises in beauty and personal care products, more specifically in fragrances and colour cosmetics.

  • Cosmetics
  • Personal Care
  • Tunisia
  • Market Competition
  • EXECUTIVE SUMMARY

The most popular promotional strategy in sets/ kits was adding one product for free or incorporating a special gift in the set, usually a deodorant or aftershave.

  • Cosmetics
  • Tunisia
  • Demand