7 reports

  • COLOUR COSMETICS IN GUATEMALA - CATEGORY ANALYSIS
  • Direct Seller Belcorp Guatemala Leads Colour Cosmetics

Colour cosmetics is a very dynamic category in Guatemala, and new products, colours and brands are usually seen in the market, as companies try to keep up with the latest international trends. Matte products are becoming more prevalent, especially in lip products, with brands such as L’Oréal Matte Addiction. Another strong trend is longer...

  • Cosmetics
  • Guatemala
  • COLOUR COSMETICS IN GUATEMALA - COMPANY PROFILES
  • COLOUR COSMETICS IN GUATEMALA - CATEGORY ANALYSIS

Colour cosmetics is a very dynamic category in Guatemala and new product launches, especially with improved formulations and specific benefits such as long-lasting are the main growth drivers in the category. In 2016, colour cosmetics registered current value growth of 6% and sales of GTQ526 million. Euromonitor International’s Colour...

  • Cosmetics
  • Guatemala
  • Mass Colour Cosmetics Is Expected To See the Strongest Growth
  • Unisuper

In 2017, mass beauty and personal care accounted for the majority of retail value sales in Guatemala. The country’s large low-income consumer group has low disposable incomes and bases their purchasing decisions mainly on price. Economy beauty and personal care products are more prevalent amongst this consumer group. Also, there are many categories,...

  • Cosmetics
  • Guatemala
  • Palmolive Company
  • Summary 3
  • Productos Avon de Guatemala SA: Operational Indicators

The company manages a wide product portfolio, with products positioned in both dynamic categories such as colour cosmetics and mature categories such as deodorant roll-ons.

  • Cosmetics
  • Personal Care
  • Guatemala
  • Demand
  • Productos Avon de Guatemala SA
  • Summary 6
  • Passport 25

Some of the new scents witnessed in 2016 were Carolina Herrera Good Girl and cK one Gold.

  • Cosmetics
  • Fragrance
  • Guatemala
  • Demand
  • Perco SA
  • Unisuper
  • Passport 19

Currently there are only a few premium brands available in the market, such as CK one, and no special publicity or promotion is seen for these brands.

  • Cosmetics
  • Guatemala
  • Summary 2

Perco specialises in the sale of premium fragrances, colour cosmetics and skin care through its ## stores located in Guatemala City.

  • Cosmetics
  • Personal Care
  • Guatemala
  • Market Competition
  • Perco SA