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There were smaller contributions from body care (##%) and hand care (marginal percentage) within overall men' s skin care in 2016.
Products targeting facial care, body care and after-sun care will present manufacturers with an opportunity to increase their value sales, thus justifying a lowering of mark-ups and unit prices.
This was followed by firming/ anti-cellulite body care with ##% growth and anti-agers with ##% growth.
The most important new launch recorded in men' s grooming during 2015 was Nivea Men Crème, a men specific variant of the affordable and widely popular body care brand Nivea Crème by Beiersdorf.