10 reports

COMPETITIVE POSITIONING 2015 CZK## million Summary ## Year end December Net sales Astrid TM as: Operational Indicators 2014 CZK## million* Passport ## Astrid TM extended its skin care product range in 2016, introducing Astrid Micellar Water and body care products marketed to nouris

  • Body Care
  • Skin Care
  • Czech Republic
  • Demand
  • Forecast

Men' s body care gained one percentage point in value share from facial care in 2016, reaching a ##% value share.

  • Body Care
  • Czech Republic
  • Beiersdorf AG
  • Elizabeth Arden, Inc.
  • L'Oreal S.A.

For example, dm-Drogerie Markt, one of the major drugstore chains in the Czech Republic, decided to utilise and test this in its stores.

  • Body Care
  • Czech Republic
  • Beiersdorf AG

Astrid TM extended its skin care product range in 2016, introducing Astrid Micellar Water and body care products marketed to nourish and regenerate the skin.

  • Body Care
  • Deodorant
  • Czech Republic
  • Demand

Premium skin care, particularly anti-ageing and firming anti-cellulite body care, is expected to COMPETITIVE LANDSCAPE Within pharma/ dermocosmetics skin care, NUANCE Cosmetics was introduced by the Dr Max pharmacy chain in 2017.

  • Body Care
  • Czech Republic
  • Demand

The remaining three types were in the form of a cream, introducing two body care products and one for feet (the last is not incorporated in Euromonitor International' s skin care definition).

  • Body Care
  • Czech Republic
  • Beiersdorf AG

Body hair including intimate parts was an unwanted sight in the Czech Republic which marginally benefited men' s shaving sales in 2017.

  • Body Care
  • Personal Hygiene
  • Czech Republic

Men' s body care gained one percentage point in value share from facial care in 2016, reaching a ##% value share.

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • Czech Republic
  • Demand

Astrid TM extended its skin care product range in 2016, introducing Astrid Micellar Water and body care products marketed to nourish and regenerate the skin.

  • Baby Hygiene
  • Body Care
  • Personal Hygiene
  • Czech Republic
  • Demand

In retail volume terms, sun care saw ##% growth.

  • Body Care
  • Czech Republic
  • Demand