6 reports

  • PROSPECTS
  • CATEGORY DATA

Growth in beauty and personal care in 2017 was stimulated by increased consumer confidence and a continuous upturn of economic indicators in Slovenia. The most significant factor influencing growth was increasing disposable incomes due to falling unemployment. Alongside economic recovery, players recognised the more positive sentiment and...

  • Body Care
  • Slovenia
  • Beiersdorf AG
  • L'Oréal Slovenija doo
  • Orbico doo
  • CATEGORY DATA
  • Year end December

Overall skin care in Slovenia saw moderate current value growth in 2017, with some categories seeing stagnation or decline, and most registering growth, especially premium categories. Skin care sets/kits saw the fastest growth, due to their appeal to price-conscious consumers, both in the premium and mass segments. This was due to the rising...

  • Body Care
  • Slovenia
  • Demand

COMPETITIVE POSITIONING Passport ## Kozmetika Afrodita has a significant presence and value share in facial care and body care with a value share of ##% in each category in 2016.

  • Body Care
  • Personal Care
  • Slovenia
  • Demand
  • Kozmetika Afrodita doo
  • Passport 2
  • COMPETITIVE POSITIONING

The company is positioned in the more mature and mostly less dynamic areas of the market; it has a wide portfolio including hair care, facial care, body care (also foot and hand care), deodorants, bath and shower.

  • Body Care
  • Slovenia
  • Demand
  • Supply
  • Ilirija dd
  • There were no mergers and acquisitions activities recently, no joint venture partnerships entered, and no divestment activity.
  • Passport 4

These premium categories were stimulated by product developments focused on functionality and convenience, such as ##-in-## body, hair and shaving gels, anti-ageing creams and hydrating aftershave.

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • Slovenia
  • Demand

Summary ## Private label brand sunDANCE Dentodent dm-Drogerie Markt doo: Private Label Portfolio Category(ies) Sun care, lip care, hair care Oral care Notes Overall sun protection Budget products including the whole product portfolio for oral care COMPANY BACKGROUN

  • Body Care
  • Slovenia
  • Company Financials
  • Market Competition
  • Drogerie Markt doo