1 report

Olympic Group SAE in Consumer Appliances (Egypt)

3 pages • By Euromonitor International

Olympic Group managed to maintain a consistent level of volume sales towards the end of the review period, thanks to its decision to invest in advertising and promotion for its most innovative brands, Zanussi, Electrolux and Ideal. This choice was in line with the company’s strategic decision to focus its promotional efforts on its best-known...

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Jan 2016