8 reports

  • Chanel OOO: Luxury Goods Brands by Category 2016
  • COMPETITIVE POSITIONING

The future plans and expected direction of Chanel are related to the strengthening of its advertising and promotional campaigns in Russia in order to increase sales. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the...

  • Luxury Goods
  • Russia
  • Market Competition
  • Chanel SA
  • December 2015

Boucheron’s goal is to further strengthen its leading position in Russian luxury goods. The future plans and expected direction of the company include promotion of leading brands to increase sales and revenues, focusing marketing efforts on major brands. Euromonitor International Local Company Profiles are a concise set of briefings...

  • Art
  • Clothing Accessories
  • Jewelry
  • Luxury Goods
  • Russia
  • COMPANY BACKGROUND

IN ORDER TO HOLD THE POSITION OF ONE OF THE LARGEST LUXURY GOODS RETAILERS IN RUSSIA, THE COMPANY CONSTANTLY WORKS ON BOOSTING TSUM' S BRAND RECOGNITION THROUGH MARKETING AND PR ACTIVITIES TO INCLUDE PARTICIPATION IN CULTURAL AND SOCIAL EVENTS, CLIENT LOYALTY PROGRAMME IMPROVEM

  • Luxury Goods
  • Non-Store Retail
  • Russia
  • Demand
  • Gucci Group
  • Factors Benefiting Luxury Goods
  • LUXURY GOODS IN RUSSIA - INDUSTRY OVERVIEW

In 2017, the stabilisation of exchange rates positively affected sales of luxury cars. Prices are heavily dependent on exchange rate fluctuations as most cars are imported. In 2016, prices for luxury cars increased in line with the growth of the euro value in Russian rubles. Brands prefer to fix prices for the year at some exchange...

  • Luxury Goods
  • Russia
  • Demand
  • LUXURY GOODS IN RUSSIA - INDUSTRY OVERVIEW
  • Factors Benefiting Luxury Goods

In 2017, the local exchange rate stabilised. The better economic situation has allowed middle-class consumers to return and increase their spending on leather goods. Leather goods remains a favourite luxury category among the middle class. It has seen a doubling of orders by major department stores, and a survey by KupiVip has indicated...

  • Luxury Goods
  • Russia
  • Demand
  • LUXURY GOODS IN RUSSIA - INDUSTRY OVERVIEW
  • Russian Luxury Goods Demonstrates High Value Growth in 2015

The slower performance by luxury electronic gadgets in 2015 could be attributed to the increasing popularity of the latest series of high-technology electronic devices such as iPhones, Samsung Galaxy smartphones and Apple Watch among HNWIs. Affluent consumers used to order expensive bespoke covers made of precious stones and metal for their...

  • Luxury Goods
  • Russia
  • Demand
  • LUXURY GOODS IN RUSSIA - INDUSTRY OVERVIEW
  • CHANEL OOO IN LUXURY GOODS (RUSSIA)

The overall negative economic situation in the country with devaluation of national currency in 2014 and 2015 had an adverse effect on sales of luxury accessories. In addition, sales continued to suffer from the sheer number of counterfeit products mainly imported from abroad. Counterfeiting is more typical for luxury sun glasses, luxury...

  • Luxury Goods
  • Russia
  • Demand
  • Chanel SA
  • CHANEL OOO IN LUXURY GOODS (RUSSIA)
  • LUXURY GOODS IN RUSSIA - INDUSTRY OVERVIEW

The key event in luxury travel goods in 2014 was visa restrictions from the side of a number of EU countries, the US and Canada against various Russian wealthy individuals, supporting Russian policy in respect to the Crimea takeover. Additionally to the Ukrainian crisis, the overall economic development slowdown impacted tourist flows decline...

  • Luxury Goods
  • Russia
  • Demand
  • Chanel SA