9 reports

  • December 2016
  • Luxury eyewear

Rolex, as a high-profile brand, is popular amongst luxury goods consumers as the brand promises high recognition and thus satisfaction of the wearer as representation of wealth is achieved. Rolex is expected to remain a key brand in Romanian timepieces, as it keeps a high profile in tennis, for example, a popular sport in Romania and widely...

  • Luxury Goods
  • Romania
  • Market Competition
  • Summary 2

Cellini operates stores in Bucharest, Constanta and Ploiesti, with the overall situation of luxury goods reflected by an intensive concentration in the capital.

  • Luxury Goods
  • Romania
  • Demand
  • Market Competition
  • Summary 4
  • COMPETITIVE POSITIONING

LVMH Moët Hennessy Louis Vuitton SA is the subsidiary firm of the leading global brand, Louis Vuitton. The company is well established and will most likely continue to remain a key player in Romanian luxury goods. Whether the company will expand is entirely dependent on the performance of the Romanian economy and its influence upon the wages...

  • Luxury Goods
  • Romania
  • Market Competition
  • LVMH Moet Hennessy Louis Vuitton SA
  • COMPETITIVE POSITIONING
  • Louis Vuitton

INTERNET STRATEGY Passport ## COMPETITIVE POSITIONING Louis Vuitton is the most successful brand on the Romanian luxury market, with the company recording a value share of over ##% in luxury goods in Romania in 2014.

  • Luxury Goods
  • Romania
  • Market Competition
  • LUXURY GOODS IN ROMANIA - INDUSTRY OVERVIEW
  • EXECUTIVE SUMMARY

The luxury cars category grows faster than the overall automobiles market in Romania. The category’s performance is not surprising, as the financial crisis that started 10 years ago has been unable to temper Romanians’ appetite for expensive cars with top specifications. In Romania, one in every 10 new cars sold is from the premium...

  • Light Vehicle
  • Luxury Goods
  • Romania
  • Demand
  • LUXURY GOODS IN ROMANIA - INDUSTRY OVERVIEW
  • Summary 4

Luxury leather goods in Romania continued to experience steady current retail value growth. Factors such as growing disposable income levels, increasing domestic and international travel and improving living standards contributed to growth in 2017. The trend of purchasing products online encouraged manufacturers to change their retail...

  • Luxury Goods
  • Romania
  • Demand
  • LUXURY GOODS IN ROMANIA - INDUSTRY OVERVIEW
  • MARKET DATA

Accessories is a fast growing luxury area in Romania. Accessories represents a more affordable category, especially for younger people who are not part of the elite but wish to have elite products. Euromonitor International's Luxury Accessories in Romania report offers a comprehensive guide to the size and shape of the Luxury Accessories...

  • Luxury Goods
  • Romania
  • Demand
  • LUXURY GOODS IN ROMANIA - INDUSTRY OVERVIEW
  • Demographic Implications for the Luxury Goods Industry

Luxury travel goods recorded continuous current value growth over the review period, even during the years of the economic crisis. This was mostly due to the novelty of such products for Romanian consumers. Sales of luxury travel goods grew by 7% in current terms in 2014 and reached RON7 million, partly supported by economic growth. Nevertheless,...

  • Luxury Goods
  • Romania
  • Demand
  • Burberry Group plc
  • LUXURY GOODS IN ROMANIA - INDUSTRY OVERVIEW
  • MARKET DATA

Luxury electronic gadgets remains underdeveloped in Romania, with demand mainly remaining limited to the capital. Shopping abroad also remains a persistent and detrimental trend within electronic gadgets. Euromonitor International's Luxury Electronic Gadgets in Romania report offers a comprehensive guide to the size and shape of the...

  • Luxury Goods
  • Romania
  • Demand