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Established in ## in Amsterdam, it has grown to become one of the strongest brands in luxury goods retailing in the Dutch market.
The company expects to reach distribution agreements with luxury footwear stores, complementing its strategy with internet retailing.
INTERNET STRATEGY Passport ## COMPETITIVE POSITIONING SUMMARY ## LUXURY BRANDS MCGREGOR MCGREGOR BASES ITS STRATEGY ON SELLING QUALITY LEATHER GOODS AND APPAREL AT AFFORDABLE PRICES, INTRODUCING FOUR COLLECTIONS PER YEAR.