9 reports

Luxury Eyewear in Romania

14 pages • By Euromonitor International

Luxury eyewear behaves similarly to designer apparel and footwear (ready-to-wear). Customers invest in well-known brands to show of wealth and luxury eyewear is domestically consumed as an affordable luxury. However, luxury eyewear is less successful due to two aspects. First, counterfeit products are more present as frames are much easier...

550 627 451
Dec 2016

Luxury Jewellery in Romania

18 pages • By Euromonitor International

The Oxford English dictionary defines a luxury as “an inessential, desirable item which is expensive or difficult to obtain”. While luxury apparel and footwear (ready-to-wear) or even luxury portable consumer electronics have some marginal practical use, jewellery is, in itself, a useless, inessential item, which is the exact reason why it...

550 627 451
Dec 2016

Luxury Writing Instruments and Stationery in Romania

16 pages • By Euromonitor International

Luxury writing instruments and stationery are still mainly purchased as gifts in business settings and more seldom as personal gifts amongst upper-middle-income and luxury consumers. Additionally, luxury writing instruments and stationery differs substantially from other types of luxury goods as it does not promise the benefit of displaying...

550 627 451
Dec 2016

Luxury Portable Consumer Electronics in Romania

16 pages • By Euromonitor International

While apparel and footwear is most visible and thus most relevant as a branded luxury category, and eyewear less so, portable consumer electronics is probably the least relevant, particularly in Romania. First of all, portable consumer electronics such as bracelets measuring fitness activity are niche products appealing to a small fraction...

550 627 451
Dec 2016

Super Premium Beauty and Personal Care in Romania

16 pages • By Euromonitor International

While super premium beauty and personal care is considered an affordable luxury in most of Europe, this is not the case for Romanian consumers. While Romanians pay great attention to beauty and personal care, price sensitivity and the low cost-benefit of luxury beauty and personal care products hamper consumption of high price band products....

550 627 451
Dec 2016

Luxury Leather Goods in Romania

17 pages • By Euromonitor International

Leather is a popular product amongst Romanians in general and is widely used as a material for a large array of products from shoes to bags and other accessories. Furthermore, leather has not only been a traditional material used for manufacturing goods, but Romania also inherits a large modern industry supplying leather products to various...

550 627 451
Dec 2016

Luxury Timepieces in Romania

19 pages • By Euromonitor International

Watches have grown in popularity but, similarly to sunglasses, low-priced (Casio trend) and no-name watches have not only risen in availability but also in acceptability. As consumers grow more aware of style, having a wider array of different watch styles available has fuelled sales of lower price band watches. Nevertheless, pretentious consumers...

550 627 451
Dec 2016

Luxury Accessories in Romania

14 pages • By Euromonitor International

Accessories is a fast growing luxury area in Romania. Accessories represents a more affordable category, especially for younger people who are not part of the elite but wish to have elite products. Euromonitor International's Luxury Accessories in Romania report offers a comprehensive guide to the size and shape of the Luxury Accessories...

550 627 451
Dec 2015

Luxury Electronic Gadgets in Romania

13 pages • By Euromonitor International

Luxury electronic gadgets remains underdeveloped in Romania, with demand mainly remaining limited to the capital. Shopping abroad also remains a persistent and detrimental trend within electronic gadgets. Euromonitor International's Luxury Electronic Gadgets in Romania report offers a comprehensive guide to the size and shape of the...

550 627 451
Dec 2015