About 22 000 reports

Wipes in Norway

25 pages • By Euromonitor International

A noteworthy development in 2015 and 2016 was the growing awareness of the chemical composition of wipes. This was accentuated by a number of media reports exploring this issue, particularly on leading television channels and in national newspapers. Both NRK, the national broadcaster, and VG, the leading newspaper in Norway, reported on a...

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Mar 2017

Sanitary Protection in Norway

23 pages • By Euromonitor International

Innovation, in terms of improved absorbency and being more discreet, was the key underlining trend behind the current value growth registered in 2016. Per capita use of sanitary protection in total volume terms amongst 12-54-year-old women is mature in Norway, of around 248 units in 2016. This places Norway at a level comparable to usage in...

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Mar 2017

Adult Incontinence in Poland

19 pages • By Euromonitor International

According to the Central Statistical Office of Poland (GUS), in 2030, 22% of the population will be over 65 years old and the proportion of the population affected by urinary incontinence will double to 10-15%. In 2016 there were 6 million people aged 65 and older in Poland; this is expected to increase by 17% over the forecast period. Euromonitor...

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Mar 2017

Adult Incontinence in Sweden

24 pages • By Euromonitor International

Growing consumer awareness, acceptance and understanding of the reality of incontinence issues supported value sales growth in adult incontinence 2016. This growth was further underpinned by the ageing of the Swedish population, the wider availability of these products across various retail channels and the increased diversity in terms of...

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Mar 2017

Tissue and Hygiene in Norway

62 pages • By Euromonitor International

Retail tissue and hygiene in Norway recorded stable current value growth in 2016, although this was marginally slower than the CAGR registered for the review period. The dynamic of the retailing landscape, specifically the increasing dominance of discounters, is facilitating the high penetration and growth of private label. This is ensuring...

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Mar 2017

Tissue and Hygiene in Poland

58 pages • By Euromonitor International

Tissue and hygiene continued to register positive current retail value growth in 2016, supported mainly by increased household disposable income levels. Greater product availability and awareness among consumers, and marketing efforts contributed to growth. Euromonitor International’s Tissue and Hygiene in Poland report offers a comprehensive...

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Mar 2017

Adult Incontinence in Norway

22 pages • By Euromonitor International

In addition to considerations such as rising awareness and greater product availability, the ageing of the population can be viewed as a prime driving force behind the growth of adult incontinence. The category registered a retail volume increase of 5% in 2016. The number of Norwegians aged 65+ years reached 851,420 in 2016, or 16% of the...

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Mar 2017

Adult Incontinence in Ukraine

20 pages • By Euromonitor International

The main users of adult incontinence products are older people, who are the most sensitive to changes in purchasing power. However, despite the economic deterioration, users of adult incontinence products cannot totally avoid purchasing such products, based on their physical need. Usually in Ukraine, if older people cannot afford to buy adult...

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Mar 2017

Wipes in Ukraine

26 pages • By Euromonitor International

Consumers of baby wipes, one of the most popular types of wipes, shifted towards the economy price segment. Affected by the economic downturn, they focused on private label and low-cost brands, which had a negative impact on the average unit price. However, the category demonstrated a 1% volume improvement in 2016, which was connected with...

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Mar 2017

Wipes in Pakistan

16 pages • By Euromonitor International

Personal wipes in the form of wipes for babies and cosmetic wipes represented almost all of wipes sales in Pakistan in 2016. Euromonitor International’s Wipes in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify...

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Mar 2017

Adult Incontinence in Slovakia

20 pages • By Euromonitor International

Adult incontinence is a topic which was not discussed publicly in Slovakia for a long time and it is generally seen as a problem which only affects very elderly people. Thus, the topic has not been publicly discussed or adult incontinence products heavily advertised. This is changing, however, due to the activities of key players such as SCA...

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Mar 2017

Wipes in Sweden

28 pages • By Euromonitor International

The consumer desire for convenience remained the major driver of value growth in wipes in 2016. However, this was conditioned heavily by the price-sensitivity of many consumers. A significant proportion of Swedish households consider wipes to be expensive and, although the convenience of wipes is generally appreciated, this remains a hindrance...

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Mar 2017

Wipes in Slovakia

28 pages • By Euromonitor International

Wipes is a category of products which are becoming more popular among female consumers in Slovakia. 2016 saw strong performances in intimate wipes and facial cleansing wipes, each of which increased in current value by 7% during the year, which is a clear sign of positive sales growth trends. Despite these categories remaining small in comparison...

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Mar 2017

Sanitary Protection in Poland

22 pages • By Euromonitor International

Sanitary protection registered negative current retail value growth of 1% in 2016 due to lower demand as a result of large-scale migration, changing lifestyles and increased use of contraception. More women used a type of contraception that reduces or eliminates menstruation, which negatively affected sales of tampons and towels. Euromonitor...

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Mar 2017

Wipes in Poland

25 pages • By Euromonitor International

Wipes registered current retail value growth of 2% to reach PLN408 million in 2016. Product usage increased, and wipes often replaced whole product categories, such as deodorants. Convenience and small pack sizes appeal to Polish consumers. Euromonitor International’s Wipes in Poland report offers a comprehensive guide to the size and...

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Mar 2017

Sanitary Protection in Pakistan

15 pages • By Euromonitor International

Demand for sanitary protection continued to grow in 2016 due to rising awareness, affordability and conversion from traditional alternatives towards branded sanitary protection products. Promotional campaigns by leading manufacturers played an important role in increasing awareness amongst consumers. Per capita use of sanitary protection amongst...

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Mar 2017

Sanitary Protection in Sweden

25 pages • By Euromonitor International

The key trend shaping demand for sanitary protection in Sweden in 2016 was the growing demand for discreetness and absorbency. This is dictating the direction of the category in terms of innovation as well as influencing value growth rates in the category. Annual per capita use of sanitary protection in volume terms among Swedish women in...

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Mar 2017

Tissue and Hygiene in Slovakia

68 pages • By Euromonitor International

Retail tissue and hygiene continued to grow steadily in both volume and value terms in 2016. During the year, the category continued to benefit from the strong performance of the Slovakian economy, falling unemployment and the overall increased willingness to spend money among the country’s population. The activities of companies in the industry...

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Mar 2017

Tissue and Hygiene in Pakistan

32 pages • By Euromonitor International

Tissue and hygiene achieved retail value growth in line with the average of the review period, mainly due to continued increases in consumer awareness and affordability, as well as lower than expected inflation in manufacturing costs, which eased the pressure on manufacturers to increase prices. This also helped maintain demand as more consumers...

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Mar 2017

Tissue and Hygiene in Ukraine

63 pages • By Euromonitor International

In 2016 the inflation rate in Ukraine was 14%, and this became the main driver of unit price and value sales increases in tissue and hygiene. Over the review period manufacturers tried to keep unit prices stable at the expense of their own mark-ups, but from 2015 they could not do so. As a result, even with the trend of replacing mid-priced...

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Mar 2017

Tissue and Hygiene in Sweden

68 pages • By Euromonitor International

Tissue and hygiene in Sweden recorded an acceleration in value growth between 2015 and 2016 and value growth in 2016 was also somewhat faster than the value CAGR registered over the review period as a whole. Demographic changes, specifically the increase in Sweden’s total population and key age demographics, were the main factors underpinning...

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Mar 2017

Sanitary Protection in Belarus

17 pages • By Euromonitor International

In 2016, per capita consumption of sanitary protection in Belarus was 191 units per woman aged 12-54 years old. This indicator declined in 2015 and again in 2016 as consumers became more cautious as a result of the economic recession. However, even 2014’s level of 205 units per woman (aged 12-54) was lower compared to the US and Western European...

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Mar 2017

Wipes in the Czech Republic

24 pages • By Euromonitor International

In general, purchases of wipes continued to grow in the Czech Republic during 2016, fuelled by rising economic confidence and the further development of demand for convenience. Euromonitor International’s Wipes in Czech Republic report offers a comprehensive guide to the size and shape of the market at a national level. It provides...

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Mar 2017

Sanitary Protection in Macedonia

18 pages • By Euromonitor International

According to sociodemographic data, per capita consumption of sanitary protection products in Macedonia is 210 units per female population aged 12-54. This is still notably below the averages of Western Europe and the US, where per capita consumption is higher compared to Macedonia. Euromonitor International’s Sanitary Protection in...

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Mar 2017

Tissue and Hygiene in Georgia

50 pages • By Euromonitor International

In 2016 current value growth for tissue and hygiene in Georgia was slightly slower compared to the CAGR for the historic period. With the devalued local currency, people were feeling less confident in making purchases and that resulted in a lower value growth rate over the year. Euromonitor International’s Tissue and Hygiene in Georgia...

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Mar 2017

Tissue and Hygiene in Belarus

50 pages • By Euromonitor International

With the Belarusian economy continuing to suffer from an ongoing downturn, tissue and hygiene posted a further decline in volume terms in 2016. Real GDP saw a decline in 2016, with the national currency continuing to depreciate and inflation at a high level. Consumers, suffering from decreasing disposable income, cut down their expenses on...

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Mar 2017

Adult Incontinence in Georgia

15 pages • By Euromonitor International

People’s awareness of adult incontinence products is low in Georgia. There was no marketing activity over the review period or in 2016. The product is used only for elder bed patients that need moderate/heavy adult incontinence. Therefore, sales of light adult incontinence are extremely low, not exceeding GEL60,000 in 2016. Euromonitor...

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Mar 2017

Adult Incontinence in Latvia

17 pages • By Euromonitor International

Adult incontinence continued to develop in 2016, which was mainly driven by improving purchasing power and an ageing population. These social factors benefited the performance of the category, as the number of Latvians facing incontinence problems continued to grow, although government reimbursements provided only partial coverage of the expenses...

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Mar 2017

Wipes in Macedonia

22 pages • By Euromonitor International

Wipes achieved current retail value sales growth of 2% to MKD301 million in 2016, mainly driven by the growing convenience trend among local consumers, who increasingly rely on wipes for various hygiene maintenance purposes. Improved hygiene practices led to increased use of wipes, which translated into stable volume growth over the review...

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Mar 2017

Wipes in Georgia

18 pages • By Euromonitor International

Personal wipes continued to lead within wipes in 2016. The trend of using personal wipes is increasing annually, as their value sales grew by 6-10% every year over the review period. People tend to economise on home care wipes and substitute those with rags made from old clothes and the like. For personal wipes no alternatives are to be found. Euromonitor...

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Mar 2017