2 reports

  • Case study: How Biedronka built its brand in Poland (1)

One common tactic among discounters has been the modernisation of stores.

  • Discount Store
  • General Dealer
  • Grocery Store
  • Retail
  • Poland
  • KEY FACTS
  • JERONIMO MARTINS POLSKA SA

Its Biedronka discounters are present throughout the whole of Poland.

  • Discount Store
  • Poland
  • Demand
  • Biedronka
  • Jerónimo Martins Group