1 report

  • Case study: How Biedronka built its brand in Poland (1)

PASSPORT ## Discounters Case study: Discounters invade the UK (##) CHANGING CONSUMER HABITS Hypermarkets Supermarkets Aldi and Lidl have improved the image of discounters not only by emphasising a commitment to low prices, but to quality as well.

  • Discount Store
  • Retail
  • Poland
  • Demand
  • Wal-Mart Stores, Inc.