5 reports

Success Case Study: Zoella Beauty; Demonstrating the power of social media celebrity branding

16 pages • By Canadean Ltd

SummaryCompared to "traditional" celebrities, online bloggers and vloggers are more trusted by consumers, who often feel a personal connection with these idols. The expansion of recent ranges endorsed by online celebrities proves that collaboration with the most followed social media stars creates a very powerful resonating point....

796 995 637
Jan 2016

Success Case Study: Essentia Alkaline Water - Timely Rebranding and Strategic Investment can make Success Snowball

16 pages • By Canadean Ltd

SummaryBrands can significantly benefit from developing an in-depth understanding of the reasons for the success and failure of new product launches or marketing campaigns. This case study outlines how Essentia alkaline water has succeeded in the US thanks to its timely rebranding and strategic use of investment resources.Synopsis-...

320 400 256
Jun 2015

Success Case Study: PandG Don Limpio Concentrated Gel - Modernizing a Product to Cater for New Consumer Needs

13 pages • By Canadean Ltd

SummaryBrand guardians can significantly benefit from developing an in-depth understanding of the reasons for the success or failure of new product launches or marketing campaigns. This study explores how Don Limpio concentrated gel built success through modernizing its product to cater for new consumer needs.Synopsis-...

320 400 256
Jun 2015

Global Consumer Trend Framework: Understanding attitudes and behaviors that influence global consumption habits

209 pages • By Canadean Ltd

Summary“Global Consumer Trend Framework: Understanding attitudes and behaviors that influence global consumption habits” helps companies to develop competitive advantages across the whole of the supply chain by boosting their understanding of consumer motivations. This means that they can align their products and marketing campaigns...

6 396 7 995 5 117
Jan 2015

Emerging Consumer Trends and their Future Impact on FMCG Industry

41 pages • By Canadean Ltd

Summary“Emerging Consumer Trends and their Future Impact on FMCG Industry” is a new report by Canadean that globally analyzes the prominence of key trends for consumer behavior, organization business strategy, and industry dynamics over the next three years. This report also examines executive opinions about the steps or activities...

1 560 1 950 1 248
Oct 2014