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Success Case Study: Essentia Alkaline Water - Timely Rebranding and Strategic Investment can make Success Snowball

16 pages • By GlobalData

Summary Brands can significantly benefit from developing an in-depth understanding of the reasons for the success and failure of new product launches or marketing campaigns. This case study outlines how Essentia alkaline water has succeeded in the US thanks to its timely rebranding and strategic use of investment resources. Synopsis -...

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Jun 2015