18 reports

  • Drivers of supplier power in the advertising industry in Spain, 2017
  • Italy advertising industry value: $ million, 2013-17

Advertising Global Industry Almanac 2013-2022 Summary Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key...

  • Advertising
  • Southern Europe
  • Market Size
  • Omnicom Group
  • Publicis Groupe SA
  • Italy advertising industry geography segmentation: $ million, 2017
  • Spain advertising industry geography segmentation: $ million, 2017

Advertising Global Industry Guide 2013-2022 Summary Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial...

  • Advertising
  • Southern Europe
  • Market Size
  • Asatsu-DK, Inc.
  • Dentsu Group
  • Italy advertising industry value: $ million, 2013-17
  • Drivers of degree of rivalry in the advertising industry in Italy, 2017

Advertising Global Group of Eight (G8) Industry Guide 2013-2022 Summary The G8 Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players...

  • Advertising
  • Southern Europe
  • Market Size
  • Asatsu-DK, Inc.
  • Dentsu Group
  • ITALY ONLINE ADVERTISING SPEND BY ONLINE SITES (%), 2015
  • ITALY ONLINE EXCLUSIVE ADVERTISING GAMES ADVERTISING SPEND & GROWTH ANALYSIS (US$ MILLION), 2011-2020

Online advertising spend in Italy stood at US$2.2 billion by end of 2015, accounting for 19.7% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 8.1%. This growth is expected to continue in 2016 with brands expected to spend US$2.4 billion, representing an increase of 8.9% over 2015. Over...

  • Advertising
  • Southern Europe
  • Forecast
  • Facebook, Inc.
  • Microsoft Corporation
  • SPAIN ONLINE ADVERTISING SPEND BY ONLINE SITES (%), 2015
  • SPAIN ONLINE EXCLUSIVE ADVERTISING GAMES ADVERTISING SPEND & GROWTH ANALYSIS (US$ MILLION), 2011-2020

Online advertising spend in Spain stood at US$1.5 billion by end of 2015, accounting for 23.8% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 4.6%. This growth is expected to continue in 2016 with brands expected to spend US$1.6 billion, representing an increase of 8.1% over 2015. Over...

  • Advertising
  • Southern Europe
  • Forecast
  • Facebook, Inc.
  • Microsoft Corporation
  • Italy Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011-2020
  • Italy Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020

Social media advertising spend in Italy stood at US$.2 billion by end of 2015, accounting for 9.8% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 42.8%. This growth is expected to continue in 2016 with brands expected to spend US$.3 billion, representing an increase of 45.9%...

  • Advertising
  • Computer
  • Social Network
  • Southern Europe
  • Facebook, Inc.
  • Spain Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011-2020
  • Spain Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020

Social media advertising spend in Spain stood at US$.2 billion by end of 2015, accounting for 15.6% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 34.0%. This growth is expected to continue in 2016 with brands expected to spend US$.3 billion, representing an increase of 21.2%...

  • Advertising
  • Computer
  • Social Network
  • Southern Europe
  • Facebook, Inc.
  • DRIVERS OF BUYER POWER IN THE BROADCASTING & CABLE TV MARKET IN SPAIN, 2017
  • DRIVERS OF DEGREE OF RIVALRY IN THE BROADCASTING & CABLE TV MARKET IN SPAIN, 2017

KEY METRICS PROSIEBENSAT. ## MEDIA AG ProSiebenSat. ## is a media, services and advertising company.

  • Advertising
  • Southern Europe
  • Company Financials
  • Netflix, Inc.
  • Singapore Telecommunications Limited
  • DRIVERS OF BUYER POWER IN THE BROADCASTING & CABLE TV MARKET IN SPAIN, 2017
  • DRIVERS OF DEGREE OF RIVALRY IN THE BROADCASTING & CABLE TV MARKET IN SPAIN, 2017

KEY METRICS PROSIEBENSAT. ## MEDIA AG ProSiebenSat. ## is a media, services and advertising company.

  • Advertising
  • Southern Europe
  • Mediaset Group
  • Quebecor Media Inc.
  • Rogers Communications Inc.
  • Italy Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Italy Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2010-2019

Social media advertising spend in Italy stood at US$0.1 billion by end of 2014, accounting for 7.2% of total online advertising. During 2010-2014, Social media advertising in the country has increased at a CAGR of 45.5%. This growth is expected to continue in 2015 with brands expected to spend US$0.2 billion, representing an increase of 49.3%...

  • Advertising
  • Computer
  • Social Network
  • Southern Europe
  • Facebook, Inc.
  • ITALY ONLINE ADVERTISING SPEND BY ONLINE SITES (%), 2014
  • ITALY ONLINE ADVERTISING SPEND BY FORMATS (%), 2014VS.2019

Online advertising spend in Italy stood at US$2.0 billion by end of 2014, accounting for 18.2% of total advertising. During 2010-2014, online advertising in the country has increased at a CAGR of 8.2%. This growth is expected to continue in 2015 with brands expected to spend US$2.2 billion, representing an increase of 10.4% over 2014. Over...

  • Advertising
  • Online Advertising
  • Southern Europe
  • Facebook, Inc.
  • Microsoft Corporation
  • Spain Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
  • Spain Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019

Social media advertising spend in Spain stood at US$0.2 billion by end of 2014, accounting for 13.5% of total online advertising. During 2010-2014, Social media advertising in the country has increased at a CAGR of 41.7%. This growth is expected to continue in 2015 with brands expected to spend US$0.2 billion, representing an increase of 26.4%...

  • Advertising
  • Computer
  • Social Network
  • Southern Europe
  • Facebook, Inc.
  • SPAIN ONLINE ADVERTISING SPEND BY FORMATS (%), 2014VS.2019
  • SPAIN ONLINE ADVERTISING SPEND BY FORMATS (%), 2014VS.2019

Online advertising spend in Spain stood at US$1.4 billion by end of 2014, accounting for 22.1% of total advertising. During 2010-2014, online advertising in the country has increased at a CAGR of 5.2%. This growth is expected to continue in 2015 with brands expected to spend US$1.5 billion, representing an increase of 9.2% over 2014. Over...

  • Advertising
  • Online Advertising
  • Southern Europe
  • Facebook, Inc.
  • Microsoft Corporation
  • DRIVERS OF BUYER POWER IN THE MEDIA INDUSTRY IN SPAIN, 2015
  • DRIVERS OF BUYER POWER IN THE MEDIA INDUSTRY IN ITALY, 2015

BBDO Worldwide, one of the company' s leading advertising brands, operates through ## offices in ## countries and creates and delivers the commercial content.

  • Advertising
  • Southern Europe
  • Company Financials
  • Havas SA
  • Singapore Telecommunications Limited
  • DRIVERS OF BUYER POWER IN THE MEDIA INDUSTRY IN SPAIN, 2014
  • DRIVERS OF BUYER POWER IN THE MEDIA INDUSTRY IN ITALY, 2014

Omnicom' s operations are organized under one reporting segment which operates in the advertising, marketing and corporate communications services industry.

  • Advertising
  • Southern Europe
  • Axel Springer AG
  • British Broadcasting Corp
  • Havas SA
  • DRIVERS OF BUYER POWER IN THE MEDIA INDUSTRY IN ITALY, 2014
  • DRIVERS OF BUYER POWER IN THE MEDIA INDUSTRY IN SPAIN, 2014

Omnicom' s operations are organized under one reporting segment which operates in the advertising, marketing and corporate communications services industry.

  • Advertising
  • Southern Europe
  • Axel Springer AG
  • Omnicom Group
  • Singapore Telecommunications Limited
  • DRIVERS OF DEGREE OF RIVALRY IN THE BROADCASTING & CABLE TV MARKET IN ITALY, 2017

KEY METRICS PROSIEBENSAT. ## MEDIA AG ProSiebenSat. ## is a media, services and advertising company.

  • Advertising
  • Broadcasting
  • Canada
  • Southern Europe
  • RTL Group

TV is still one of the most effective forms of advertising for a company but it is generally more expensive than internet, radio and game advertising.

  • Advertising
  • Southern Europe
  • Western Europe
  • Company Financials
  • RTL Group