19 reports

  • Forces driving competition in the advertising industry in the Netherlands, 2017
  • Forces driving competition in the advertising industry in France, 2017

Advertising Global Industry Almanac 2013-2022 Summary Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key...

  • Advertising
  • Western Europe
  • Market Size
  • Omnicom Group
  • Publicis Groupe SA
  • Drivers of supplier power in the advertising industry in Germany, 2017
  • Drivers of buyer power in the advertising industry in the Netherlands, 2017

Advertising Global Industry Guide 2013-2022 Summary Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial...

  • Advertising
  • Western Europe
  • Market Size
  • Asatsu-DK, Inc.
  • Dentsu Group
  • Germany advertising industry value: $ million, 2013-17
  • Germany advertising industry category segmentation: $ million, 2017

Advertising Global Group of Eight (G8) Industry Guide 2013-2022 Summary The G8 Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players...

  • Advertising
  • Western Europe
  • Market Size
  • Asatsu-DK, Inc.
  • Dentsu Group
  • GERMANY ONLINE ADVERTISING SPEND BY ONLINE SITES (%), 2015
  • GERMANY ONLINE CHANNEL SHARE - ONLINE ADVERTISING SPEND AS PERCENTAGE OF TOTAL ADVERTISING SPEND, 2011-2020

Online advertising spend in Germany stood at US$12.8 billion by end of 2015, accounting for 25.2% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 10.7%. This growth is expected to continue in 2016 with brands expected to spend US$13.8 billion, representing an increase of 7.8% over 2015....

  • Advertising
  • Online Advertising
  • Western Europe
  • Facebook, Inc.
  • Microsoft Corporation
  • FRANCE ONLINE ADVERTISING SPEND BY ONLINE SITES (%), 2015
  • FRANCE ONLINE CHANNEL SHARE - ONLINE ADVERTISING SPEND AS PERCENTAGE OF TOTAL ADVERTISING SPEND, 2011-2020

Online advertising spend in France stood at US$5.0 billion by end of 2015, accounting for 22.1% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 9.4%. This growth is expected to continue in 2016 with brands expected to spend US$5.3 billion, representing an increase of 5.5% over 2015. Over...

  • Advertising
  • Western Europe
  • Forecast
  • Facebook, Inc.
  • Microsoft Corporation
  • Germany Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011-2020
  • Germany Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020

Social media advertising spend in Germany stood at US$1.8 billion by end of 2015, accounting for 14.0% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 28.2%. This growth is expected to continue in 2016 with brands expected to spend US$2.2 billion, representing an increase of...

  • Advertising
  • Computer
  • Social Network
  • Western Europe
  • Facebook, Inc.
  • France Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
  • France Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020

Social media advertising spend in France stood at US$.5 billion by end of 2015, accounting for 10.5% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 41.9%. This growth is expected to continue in 2016 with brands expected to spend US$.7 billion, representing an increase of 33.7%...

  • Advertising
  • Computer
  • Social Network
  • Western Europe
  • Facebook, Inc.
  • DRIVERS OF DEGREE OF RIVALRY IN THE BROADCASTING & CABLE TV MARKET IN FRANCE, 2017
  • DRIVERS OF DEGREE OF RIVALRY IN THE BROADCASTING & CABLE TV MARKET IN GERMANY, 2017

KEY METRICS PROSIEBENSAT. ## MEDIA AG ProSiebenSat. ## is a media, services and advertising company.

  • Advertising
  • Western Europe
  • Company Financials
  • Netflix, Inc.
  • Singapore Telecommunications Limited
  • DRIVERS OF DEGREE OF RIVALRY IN THE BROADCASTING & CABLE TV MARKET IN GERMANY, 2017
  • FACTORS INFLUENCING THE THREAT OF SUBSTITUTES IN THE BROADCASTING & CABLE TV MARKET IN FRANCE, 2017

KEY METRICS PROSIEBENSAT. ## MEDIA AG ProSiebenSat. ## is a media, services and advertising company.

  • Advertising
  • Western Europe
  • Mediaset Group
  • Quebecor Media Inc.
  • Rogers Communications Inc.
  • France Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
  • France Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2010-2019

Social media advertising spend in France stood at US$0.4 billion by end of 2014, accounting for 8.2% of total online advertising. During 2010-2014, Social media advertising in the country has increased at a CAGR of 43.5%. This growth is expected to continue in 2015 with brands expected to spend US$0.5 billion, representing an increase of 36.0%...

  • Advertising
  • Online Advertising
  • Western Europe
  • Forecast
  • Facebook, Inc.
  • Germany Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
  • Germany Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019

Social media advertising spend in Germany stood at US$1.4 billion by end of 2014, accounting for 12.3% of total online advertising. During 2010-2014, Social media advertising in the country has increased at a CAGR of 34.7%. This growth is expected to continue in 2015 with brands expected to spend US$1.8 billion, representing an increase of...

  • Advertising
  • Computer
  • Social Network
  • Western Europe
  • Facebook, Inc.
  • GERMANY ONLINE ADVERTISING SPEND BY FORMATS (%), 2014VS.2019
  • GERMANY ONLINE ADVERTISING SPEND BY ONLINE SITES (%), 2014

Online advertising spend in Germany stood at US$11.7 billion by end of 2014, accounting for 23.5% of total advertising. During 2010-2014, online advertising in the country has increased at a CAGR of 10.2%. This growth is expected to continue in 2015 with brands expected to spend US$12.8 billion, representing an increase of 8.9% over 2014....

  • Advertising
  • Online Advertising
  • Western Europe
  • Facebook, Inc.
  • Microsoft Corporation
  • FRANCE ONLINE ADVERTISING SPEND BY FORMATS (%), 2014VS.2019
  • FRANCE ONLINE ADVERTISING SPEND BY ONLINE SITES (%), 2014

Online advertising spend in France stood at US$4.7 billion by end of 2014, accounting for 20.9% of total advertising. During 2010-2014, online advertising in the country has increased at a CAGR of 10.1%. This growth is expected to continue in 2015 with brands expected to spend US$5.0 billion, representing an increase of 7.0% over 2014. Over...

  • Advertising
  • Online Advertising
  • Western Europe
  • Facebook, Inc.
  • Microsoft Corporation
  • DRIVERS OF BUYER POWER IN THE MEDIA INDUSTRY IN THE NETHERLANDS, 2015
  • DRIVERS OF BUYER POWER IN THE MEDIA INDUSTRY IN GERMANY, 2015

BBDO Worldwide, one of the company' s leading advertising brands, operates through ## offices in ## countries and creates and delivers the commercial content.

  • Advertising
  • Western Europe
  • Company Financials
  • Havas SA
  • Singapore Telecommunications Limited
  • Share & Value of the German Advertising Industry in Europe (in USD Billion & %), 2014
  • Forecast of the Advertising Industry in Germany (in USD Billion), 2014-2019

The global media and entertainment industry has been undergoing a digital revolution of sorts in recent years. 2013 signified a shift to digital formats across the media and entertainment industry, while improvement in economic situation worldwide helped the recovery of nondigital spending in the industry. Mergers and acquisitions has been...

  • Advertising
  • United States
  • Western Europe
  • Forecast
  • Market Size
  • DRIVERS OF BUYER POWER IN THE MEDIA INDUSTRY IN THE NETHERLANDS, 2014
  • DRIVERS OF BUYER POWER IN THE MEDIA INDUSTRY IN FRANCE, 2014

Omnicom' s operations are organized under one reporting segment which operates in the advertising, marketing and corporate communications services industry.

  • Advertising
  • Western Europe
  • Axel Springer AG
  • British Broadcasting Corp
  • Havas SA
  • DRIVERS OF BUYER POWER IN THE MEDIA INDUSTRY IN GERMANY, 2014
  • DRIVERS OF BUYER POWER IN THE MEDIA INDUSTRY IN THE NETHERLANDS, 2014

Omnicom' s operations are organized under one reporting segment which operates in the advertising, marketing and corporate communications services industry.

  • Advertising
  • Western Europe
  • Axel Springer AG
  • Omnicom Group
  • Singapore Telecommunications Limited
  • DRIVERS OF DEGREE OF RIVALRY IN THE BROADCASTING & CABLE TV MARKET IN FRANCE, 2017
  • DRIVERS OF DEGREE OF RIVALRY IN THE BROADCASTING & CABLE TV MARKET IN GERMANY, 2017

KEY METRICS PROSIEBENSAT. ## MEDIA AG ProSiebenSat. ## is a media, services and advertising company.

  • Advertising
  • Broadcasting
  • Canada
  • Western Europe
  • RTL Group

TV is still one of the most effective forms of advertising for a company but it is generally more expensive than internet, radio and game advertising.

  • Advertising
  • Broadcasting
  • Western Europe
  • Company Financials
  • RTL Group