59 reports

  • Brazil advertising industry value: $ million, 2013-17
  • Brazil advertising industry category segmentation: $ million, 2017

Advertising in Brazil Summary Advertising in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis...

  • Advertising
  • Brazil
  • Omnicom Group
  • Publicis Groupe SA
  • WPP plc
  • ADVERTISING IN BRAZIL
  • Brazil advertising industry category segmentation: $ million, 2017

Advertising Top 5 Emerging Markets Industry Guide 2013-2022 Summary The Emerging 5 Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading...

  • Advertising
  • Brazil
  • Market Size
  • Dentsu Group
  • Havas SA
  • ADVERTISING IN BRAZIL
  • Forces driving competition in the advertising industry in Brazil, 2017

Advertising BRIC (Brazil, Russia, India, China) Industry Guide 2013-2022 Summary The BRIC Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading...

  • Advertising
  • Brazil
  • Dentsu Group
  • Omnicom Group
  • Publicis Groupe SA

LAMEA Contextual Advertising Market Analysis (2018-2024) Table of Contents: LAMEA Contextual Advertising Market Chapter ##.

  • Advertising
  • Advertising And Marketing
  • Brazil
  • Saudi Arabia
  • Market Size
  • 2.1 Brazil Online Advertising Spend
  • 5. Brazil Online Advertising Spend by Channels

Online advertising spend in Brazil stood at US$4.8 billion by end of 2015, accounting for 16.5% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 27.9%. This growth is expected to continue in 2016 with brands expected to spend US$5.8 billion, representing an increase of 20.7% over 2015. Over...

  • Advertising
  • Brazil
  • Forecast
  • Facebook, Inc.
  • Microsoft Corporation
  • 2.1 Brazil Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online gaming advertising spend in Brazil stood at US$158 million by end of 2015, accounting for 3.3% of total online advertising. During 2011-2015, online gaming advertising in the country has increased at a CAGR of 40.6%. This growth is expected to continue in 2016 with brands expected to spend US$203 million, representing an increase of...

  • Advertising
  • M-Commerce
  • Online Advertising
  • Brazil
  • Forecast
  • 2.1 Brazil Online Advertising Spend
  • 8. Brazil Social Gaming Advertising Spend

Social media advertising spend in Brazil stood at US$.7 billion by end of 2015, accounting for 13.6% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 48.3%. This growth is expected to continue in 2016 with brands expected to spend US$.9 billion, representing an increase of 34.8%...

  • Advertising
  • Computer
  • Social Network
  • Brazil
  • Facebook, Inc.
  • 2.1 Brazil Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend in Brazil stood at US$4.8 billion by end of 2015, accounting for 16.5% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 27.9%. This growth is expected to continue in 2016 with brands expected to spend US$5.8 billion, representing an increase of 20.7% over 2015. Over...

  • Advertising
  • Brazil
  • Market Shares
  • Facebook, Inc.
  • Microsoft Corporation
  • 2.1 Brazil Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online video advertising spend is expected to reach US$756 million by end of 2016, accounting for 12.9% of total online advertising. Over the forecast period (2016-2020), Socintel360 expects online video ad spend to grow at a CAGR of 24.5% to reach US$1,817 million in 2020, accounting for 17.5% share of the market. Display advertising is expected...

  • Advertising
  • Online Advertising
  • Peripheral Marketing
  • Brazil
  • Forecast
  • 2.1 Brazil Online Advertising Spend
  • 4. Brazil Online Advertising Spend by Format

Online video advertising spend is expected to reach US$756 million by end of 2016, accounting for 12.9% of total online advertising. Over the forecast period (2016-2020), Socintel360 expects online video ad spend to grow at a CAGR of 24.5% to reach US$1,817 million in 2020, accounting for 17.5% share of the market. Display advertising is expected...

  • Advertising
  • M-Commerce
  • Online Advertising
  • Brazil
  • Forecast
  • 2.1 Brazil Online Advertising Spend
  • Brazil Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020

Social media advertising spend on branding is expected to reach US$386 million by end of 2016, accounting for 43.6% of total social media advertising. Over the forecast period (2016-2020), Socintel360 expects social media advertising spend on branding to grow at a CAGR of 23.2% to reach US$889 million in 2020, accounting for 40.9% share of...

  • Advertising
  • E-Services
  • Social Network
  • Brazil
  • Forecast
  • 2.1 Brazil Online Advertising Spend
  • 4. Brazil Online Advertising Spend by Marketing Objective

Online advertising spend on branding is expected to reach US$2,159 million by end of 2016, accounting for 37.0% of total online advertising. Over the forecast period (2016-2020), Socintel360 expects online advertising spend on branding to grow at a CAGR of 13.1% to reach US$3,538 million in 2020, accounting for 34.0% share of the market. Online...

  • Advertising
  • M-Commerce
  • Online Advertising
  • Brazil
  • Forecast
  • 2.1 Brazil Online Advertising Spend
  • 5. Brazil Social Gaming Advertising Spend

Social gaming advertising spend in Brazil stood at US$29 million by end of 2015, accounting for 4.4% of total social media advertising. During 2011-2015, social gaming advertising in the country has increased at a CAGR of 53.3%. This growth is expected to continue in 2016 with brands expected to spend US$41 million, representing an increase...

  • Advertising
  • E-Services
  • Social Network
  • Brazil
  • Forecast
  • 2.1 Brazil Online Advertising Spend
  • 4. Brazil Online Advertising Spend by Industry

Online advertising spend by financial services brands in Brazil stood at US$324 million by end of 2015, accounting for 6.7% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 27.0%. This growth is expected to continue in 2016 with brands expected to spend US$377 million, representing...

  • Advertising
  • M-Commerce
  • Online Advertising
  • Brazil
  • Forecast
  • 2.1 Brazil Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by education brands in Brazil stood at US$30 million by end of 2015, accounting for 0.6% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 27.9%. This growth is expected to continue in 2016 with brands expected to spend US$36 million, representing an increase...

  • Advertising
  • M-Commerce
  • Online Advertising
  • Brazil
  • Forecast
  • 2.1 Brazil Online Advertising Spend
  • 4. Brazil Online Advertising Spend by Industry

Online advertising spend by real estate brands in Brazil stood at US$247 million by end of 2015, accounting for 5.1% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 24.5%. This growth is expected to continue in 2016 with brands expected to spend US$290 million, representing an increase...

  • Advertising
  • Online Advertising
  • Real Estate
  • Brazil
  • Forecast
  • 2.1 Brazil Online Advertising Spend
  • 4. Brazil Online Advertising Spend by Industry

Online advertising spend by public sector brands in Brazil stood at US$55 million by end of 2015, accounting for 1.1% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 26.2%. This growth is expected to continue in 2016 with brands expected to spend US$65 million, representing an increase...

  • Advertising
  • M-Commerce
  • Online Advertising
  • Brazil
  • Forecast
  • 2.1 Brazil Online Advertising Spend
  • 4. Brazil Online Advertising Spend by Industry

Online advertising spend by telecom brands in Brazil stood at US$320 million by end of 2015, accounting for 6.6% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 27.4%. This growth is expected to continue in 2016 with brands expected to spend US$384 million, representing an increase...

  • Advertising
  • M-Commerce
  • Online Advertising
  • Brazil
  • Forecast
  • 2.1 Brazil Online Advertising Spend
  • 4. Brazil Online Advertising Spend by Industry

Online advertising spend by entertainment brands in Brazil stood at US$129 million by end of 2015, accounting for 2.7% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 30.4%. This growth is expected to continue in 2016 with brands expected to spend US$156 million, representing an...

  • Advertising
  • M-Commerce
  • Online Advertising
  • Brazil
  • Forecast
  • 2.1 Brazil Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by media brands in Brazil stood at US$147 million by end of 2015, accounting for 3.0% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 35.1%. This growth is expected to continue in 2016 with brands expected to spend US$184 million, representing an increase...

  • Advertising
  • M-Commerce
  • Online Advertising
  • Brazil
  • Forecast
  • 2.1 Brazil Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by automotive brands in Brazil stood at US$594 million by end of 2015, accounting for 12.3% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 28.9%. This growth is expected to continue in 2016 with brands expected to spend US$723 million, representing an increase...

  • Advertising
  • Motor Vehicle
  • Online Advertising
  • Brazil
  • Forecast
  • 2.1 Brazil Online Advertising Spend
  • 4. Brazil Online Advertising Spend by Industry

Online advertising spend by retail brands in Brazil stood at US$868 million by end of 2015, accounting for 17.9% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 33.4%. This growth is expected to continue in 2016 with brands expected to spend US$1,087 million, representing an increase...

  • Advertising
  • M-Commerce
  • Online Advertising
  • Brazil
  • Forecast
  • 2.1 Brazil Online Advertising Spend
  • 4. Brazil Online Advertising Spend by Industry

Online advertising spend by pharmaceutical & healthcare brands in Brazil stood at US$127 million by end of 2015, accounting for 2.6% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 25.9%. This growth is expected to continue in 2016 with brands expected to spend US$151 million, representing...

  • Advertising
  • Online Advertising
  • Pharmaceutical
  • Brazil
  • Forecast
  • 2.1 Brazil Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by health & beauty brands in Brazil stood at US$114 million by end of 2015, accounting for 2.4% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 32.9%. This growth is expected to continue in 2016 with brands expected to spend US$139 million, representing...

  • Advertising
  • M-Commerce
  • Online Advertising
  • Brazil
  • Forecast
  • 2.1 Brazil Online Advertising Spend
  • 4. Brazil Online Advertising Spend by Industry

Online advertising spend by food & beverage brands in Brazil stood at US$576 million by end of 2015, accounting for 11.9% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 32.9%. This growth is expected to continue in 2016 with brands expected to spend US$708 million, representing...

  • Advertising
  • M-Commerce
  • Online Advertising
  • Brazil
  • Forecast
  • 2.1 Brazil Online Advertising Spend
  • 5. Brazil Social Media Advertising Spend by Industry

Social media advertising spend by education brands in Brazil stood at US$10 million by end of 2015, accounting for 1.6% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 49.6%. This growth is expected to continue in 2016 with brands expected to spend US$14 million, representing...

  • Advertising
  • E-Services
  • Social Network
  • Brazil
  • Forecast
  • 2.1 Brazil Online Advertising Spend
  • 5. Brazil Social Media Advertising Spend by Industry

Social media advertising spend by retail brands in Brazil stood at US$165 million by end of 2015, accounting for 25.2% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 52.2%. This growth is expected to continue in 2016 with brands expected to spend US$226 million, representing...

  • Advertising
  • Internet Marketing
  • Social Network
  • Brazil
  • Forecast
  • 2.1 Brazil Online Advertising Spend
  • 5. Brazil Social Media Advertising Spend by Industry

Social media advertising spend by telecom brands in Brazil stood at US$20 million by end of 2015, accounting for 3.1% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 47.0%. This growth is expected to continue in 2016 with brands expected to spend US$27 million, representing...

  • Advertising
  • E-Services
  • Social Network
  • Brazil
  • Forecast
  • 2.1 Brazil Online Advertising Spend
  • 5. Brazil Social Media Advertising Spend by Industry

Social media advertising spend by entertainment brands in Brazil stood at US$24 million by end of 2015, accounting for 3.7% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 51.7%. This growth is expected to continue in 2016 with brands expected to spend US$33 million,...

  • Advertising
  • E-Services
  • Social Network
  • Brazil
  • Forecast
  • 2.1 Brazil Online Advertising Spend
  • 5. Brazil Social Media Advertising Spend by Industry

Social media advertising spend by media brands in Brazil stood at US$16 million by end of 2015, accounting for 2.4% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 50.0%. This growth is expected to continue in 2016 with brands expected to spend US$22 million, representing...

  • Advertising
  • E-Services
  • Social Network
  • Brazil
  • Forecast