58 reports

  • ADVERTISING IN CANADA
  • Forces driving competition in the advertising industry in Canada, 2017

Advertising Global Group of Eight (G8) Industry Guide 2013-2022 Summary The G8 Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players...

  • Advertising
  • Canada
  • Market Size
  • Asatsu-DK, Inc.
  • Dentsu Group
  • Total advertising expenditure
  • Products and services segmentation (2017)

Going viral: Agencies will incorporate digital media to expand consumer reach Abstract Advertising Agencies in Canada Over the past five years, this industry benefited from the proliferation of digital media which incited many businesses to invest in advertisements to reach their target...

  • Advertising
  • Advertising And Marketing
  • Media And Entertainment
  • Canada
  • Demand
  • Total advertising expenditure
  • KEY EXTERNAL DRIVERS

Snail mail: Revenue will increase only marginally as digital advertising impedes industry growth Abstract Direct Mail Advertising in CanadaOver the past five years, increasing consumer confidence and spending led to a slight rise in corporate expenditures on all forms of advertising....

  • Advertising
  • Advertising And Marketing
  • Canada
  • Demand
  • Forecast
  • HEADLINES
  • PROSPECTS

Euromonitor International’s Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies,...

  • Advertising
  • Advertising And Marketing
  • Canada
  • Forecast
  • Supply
  • 2.1 Canada Online Advertising Spend
  • 9.2 Online Advertising Spend by Online Sites

Online advertising spend in Canada stood at US$4.8 billion by end of 2015, accounting for 27.2% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 15.3%. This growth is expected to continue in 2016 with brands expected to spend US$5.4 billion, representing an increase of 13.4% over 2015. Over...

  • Advertising
  • Canada
  • Forecast
  • Facebook, Inc.
  • Microsoft Corporation
  • 2.1 Canada Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online gaming advertising spend in Canada stood at US$22 million by end of 2015, accounting for 0.5% of total online advertising. During 2011-2015, online gaming advertising in the country has increased at a CAGR of 21.0%. This growth is expected to continue in 2016 with brands expected to spend US$26 million, representing an increase of 19.3%...

  • Advertising
  • Online Advertising
  • Social Network
  • Canada
  • Forecast
  • 2.1 Canada Online Advertising Spend
  • 8. Canada Social Gaming Advertising Spend

Social media advertising spend in Canada stood at US$.6 billion by end of 2015, accounting for 12.7% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 39.5%. This growth is expected to continue in 2016 with brands expected to spend US$.8 billion, representing an increase of 30.0%...

  • Advertising
  • Online Advertising
  • Social Network
  • Canada
  • Facebook, Inc.
  • 2.1 Canada Online Advertising Spend
  • 4.2 Online Advertising Spend by Online Sites

Online advertising spend in Canada stood at US$4.8 billion by end of 2015, accounting for 27.2% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 15.3%. This growth is expected to continue in 2016 with brands expected to spend US$5.4 billion, representing an increase of 13.4% over 2015. Over...

  • Advertising
  • Canada
  • Market Shares
  • Facebook, Inc.
  • Microsoft Corporation
  • 2.1 Canada Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online video advertising spend is expected to reach US$364 million by end of 2016, accounting for 6.7% of total online advertising. Over the forecast period (2016-2020), Socintel360 expects online video ad spend to grow at a CAGR of 22.0% to reach US$805 million in 2020, accounting for 9.7% share of the market. Display advertising is expected...

  • Advertising
  • Online Advertising
  • Canada
  • Forecast
  • Market Shares
  • 2.1 Canada Online Advertising Spend
  • 4. Canada Online Advertising Spend by Format

Online video advertising spend is expected to reach US$364 million by end of 2016, accounting for 6.7% of total online advertising. Over the forecast period (2016-2020), Socintel360 expects online video ad spend to grow at a CAGR of 22.0% to reach US$805 million in 2020, accounting for 9.7% share of the market. Display advertising is expected...

  • Advertising
  • Online Advertising
  • Peripheral Marketing
  • Canada
  • Forecast
  • 2.1 Canada Online Advertising Spend
  • 4. Canada Online Advertising Spend by Marketing Objective

Online advertising spend on branding is expected to reach US$2,098 million by end of 2016, accounting for 38.8% of total online advertising. Over the forecast period (2016-2020), Socintel360 expects online advertising spend on branding to grow at a CAGR of 9.5% to reach US$3,013 million in 2020, accounting for 36.3% share of the market. Online...

  • Advertising
  • Online Advertising
  • Social Network
  • Canada
  • Forecast
  • 2.1 Canada Online Advertising Spend
  • 5. Canada Social Gaming Advertising Spend

Social gaming advertising spend in Canada stood at US$12 million by end of 2015, accounting for 2.0% of total social media advertising. During 2011-2015, social gaming advertising in the country has increased at a CAGR of 45.8%. This growth is expected to continue in 2016 with brands expected to spend US$17 million, representing an increase...

  • Advertising
  • E-Services
  • Social Network
  • Canada
  • Forecast
  • 2.1 Canada Online Advertising Spend
  • 4. Canada Online Advertising Spend by Industry

Online advertising spend by education brands in Canada stood at US$10 million by end of 2015, accounting for 0.2% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 12.0%. This growth is expected to continue in 2016 with brands expected to spend US$11 million, representing an increase...

  • Advertising
  • Online Advertising
  • Social Network
  • Canada
  • Forecast
  • 2.1 Canada Online Advertising Spend
  • 4. Canada Online Advertising Spend by Industry

Online advertising spend by retail brands in Canada stood at US$603 million by end of 2015, accounting for 12.7% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 17.4%. This growth is expected to continue in 2016 with brands expected to spend US$695 million, representing an increase...

  • Advertising
  • Online Advertising
  • Social Network
  • Canada
  • Forecast
  • 2.1 Canada Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by telecom brands in Canada stood at US$181 million by end of 2015, accounting for 3.8% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 13.8%. This growth is expected to continue in 2016 with brands expected to spend US$200 million, representing an increase...

  • Advertising
  • Online Advertising
  • Social Network
  • Canada
  • Forecast
  • 2.1 Canada Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by entertainment brands in Canada stood at US$190 million by end of 2015, accounting for 4.0% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 15.4%. This growth is expected to continue in 2016 with brands expected to spend US$213 million, representing an...

  • Advertising
  • Online Advertising
  • Social Network
  • Canada
  • Forecast
  • 2.1 Canada Online Advertising Spend
  • 4. Canada Online Advertising Spend by Industry

Online advertising spend by media brands in Canada stood at US$151 million by end of 2015, accounting for 3.2% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 17.5%. This growth is expected to continue in 2016 with brands expected to spend US$172 million, representing an increase...

  • Advertising
  • Online Advertising
  • Social Network
  • Canada
  • Forecast
  • 2.1 Canada Online Advertising Spend
  • 4. Canada Online Advertising Spend by Industry

Online advertising spend by automotive brands in Canada stood at US$826 million by end of 2015, accounting for 17.3% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 16.1%. This growth is expected to continue in 2016 with brands expected to spend US$937 million, representing an increase...

  • Advertising
  • Motor Vehicle
  • Online Advertising
  • Canada
  • Forecast
  • 2.1 Canada Online Advertising Spend
  • 4. Canada Online Advertising Spend by Industry

Online advertising spend by health & beauty brands in Canada stood at US$95 million by end of 2015, accounting for 2.0% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 17.9%. This growth is expected to continue in 2016 with brands expected to spend US$108 million, representing an...

  • Advertising
  • Computer
  • Online Advertising
  • Canada
  • Forecast
  • 2.1 Canada Online Advertising Spend
  • 4. Canada Online Advertising Spend by Industry

Online advertising spend by financial services brands in Canada stood at US$508 million by end of 2015, accounting for 10.7% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 14.3%. This growth is expected to continue in 2016 with brands expected to spend US$566 million, representing...

  • Advertising
  • Computer
  • Online Advertising
  • Canada
  • Forecast
  • 2.1 Canada Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by real estate brands in Canada stood at US$45 million by end of 2015, accounting for 0.9% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 13.1%. This growth is expected to continue in 2016 with brands expected to spend US$49 million, representing an increase...

  • Advertising
  • Online Advertising
  • Real Estate
  • Canada
  • Forecast
  • 2.1 Canada Online Advertising Spend
  • 4. Canada Online Advertising Spend by Industry

Online advertising spend by public sector brands in Canada stood at US$232 million by end of 2015, accounting for 4.9% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 14.3%. This growth is expected to continue in 2016 with brands expected to spend US$256 million, representing an...

  • Advertising
  • Online Advertising
  • Social Network
  • Canada
  • Forecast
  • 2.1 Canada Online Advertising Spend
  • 4. Canada Online Advertising Spend by Industry

Online advertising spend by food & beverage brands in Canada stood at US$648 million by end of 2015, accounting for 13.6% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 19.7%. This growth is expected to continue in 2016 with brands expected to spend US$760 million, representing...

  • Advertising
  • Computer
  • Online Advertising
  • Canada
  • Forecast
  • 2.1 Canada Online Advertising Spend
  • 4. Canada Online Advertising Spend by Industry

Online advertising spend by pharmaceutical & healthcare brands in Canada stood at US$133 million by end of 2015, accounting for 2.8% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 12.6%. This growth is expected to continue in 2016 with brands expected to spend US$146 million, representing...

  • Advertising
  • Online Advertising
  • Pharmaceutical
  • Canada
  • Forecast
  • 2.1 Canada Online Advertising Spend
  • 5. Canada Social Media Advertising Spend by Industry

Social media advertising spend by education brands in Canada stood at US$1 million by end of 2015, accounting for 0.2% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 25.7%. This growth is expected to continue in 2016 with brands expected to spend US$1 million, representing...

  • Advertising
  • E-Services
  • Social Network
  • Canada
  • Forecast
  • 2.1 Canada Online Advertising Spend
  • 5. Canada Social Media Advertising Spend by Industry

Social media advertising spend by retail brands in Canada stood at US$193 million by end of 2015, accounting for 31.8% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 43.7%. This growth is expected to continue in 2016 with brands expected to spend US$263 million, representing...

  • Advertising
  • E-Services
  • Social Network
  • Canada
  • Forecast
  • 2.1 Canada Online Advertising Spend
  • 5. Canada Social Media Advertising Spend by Industry

Social media advertising spend by telecom brands in Canada stood at US$17 million by end of 2015, accounting for 2.8% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 32.8%. This growth is expected to continue in 2016 with brands expected to spend US$21 million, representing...

  • Advertising
  • E-Services
  • Social Network
  • Canada
  • Forecast
  • 2.1 Canada Online Advertising Spend
  • 5. Canada Social Media Advertising Spend by Industry

Social media advertising spend by entertainment brands in Canada stood at US$29 million by end of 2015, accounting for 4.8% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 39.7%. This growth is expected to continue in 2016 with brands expected to spend US$37 million,...

  • Advertising
  • E-Services
  • Social Network
  • Canada
  • Forecast
  • 2.1 Canada Online Advertising Spend
  • 5. Canada Social Media Advertising Spend by Industry

Social media advertising spend by media brands in Canada stood at US$24 million by end of 2015, accounting for 3.9% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 43.0%. This growth is expected to continue in 2016 with brands expected to spend US$31 million, representing...

  • Advertising
  • E-Services
  • Social Network
  • Canada
  • Forecast
  • 2.1 Canada Online Advertising Spend
  • 5. Canada Social Media Advertising Spend by Industry

Social media advertising spend by health & beauty brands in Canada stood at US$25 million by end of 2015, accounting for 4.1% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 43.5%. This growth is expected to continue in 2016 with brands expected to spend US$33 million,...

  • Advertising
  • E-Services
  • Social Network
  • Canada
  • Forecast