86 reports

  • Five-step approach for generating a sector scorecard

The one that gives a better customer conversion rate, wins.

  • Advertising
  • China
  • Alibaba Group
  • Baidu, Inc.
  • Facebook, Inc.
  • Competitive Rivalry in the Chinese Advertising Industry
  • Threat of Substitutes to the Chinese Advertising Industry

The advertising industry in China has witnessed exponential development in the last several decades. Foreign brands and advertisements have become commonplace in the lives of the Chinese population today and Chinese companies have been quick to adopt foreign advertising techniques and practises to create a huge impact within...

  • Advertising
  • China
  • Dentsu Group
  • Omnicom Group
  • Publicis Groupe SA
  • ADVERTISING IN CHINA
  • Drivers of degree of rivalry in the advertising industry in China, 2017

Advertising Top 5 Emerging Markets Industry Guide 2013-2022 Summary The Emerging 5 Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading...

  • Advertising
  • China
  • Market Size
  • Dentsu Group
  • Havas SA
  • ADVERTISING IN CHINA
  • China advertising industry value: $ million, 2013-17

Advertising BRIC (Brazil, Russia, India, China) Industry Guide 2013-2022 Summary The BRIC Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading...

  • Advertising
  • China
  • Dentsu Group
  • Omnicom Group
  • Publicis Groupe SA
  • GUANGDONG ADVERTISING CO. LTD.
  • BEIJING DENTSU ADVERTISING CO., LTD.

Abstract Advertising Agencies in ChinaAdvertising Agencies industry in China create advertising campaigns for clients and place these advertisements in periodicals, newspapers, billboards, shop windows, the internet, radio, television, airports, railway stations, bus shelters and other media. Firms provide a range of...

  • Advertising
  • Advertising And Marketing
  • China
  • Forecast
  • China advertising industry value: $ million, 2011-15
  • China advertising industry value: $ million, 2011-15

Summary Advertising in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential...

  • Advertising
  • China
  • Dentsu Group
  • Omnicom Group
  • Publicis Groupe SA

The 2019-2024 Outlook for Lithographic Advertising Printing Excluding Direct Mail Advertising in China ## INTRODUCTION ##. ## OVERVIEW ##. ## WHAT IS LATENT DEMAND AND THE P. I. E.?

  • Advertising
  • Advertising And Marketing
  • China
  • Demand
  • Advertising Industry To Record Slower Growth
  • HEADLINES

Euromonitor International’s Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies,...

  • Advertising
  • China
  • Supply
  • 2.1 China Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online gaming advertising spend in China stood at US$575 million by end of 2015, accounting for 1.8% of total online advertising. During 2011-2015, online gaming advertising in the country has increased at a CAGR of 51.8%. This growth is expected to continue in 2016 with brands expected to spend US$797 million, representing an increase of...

  • Advertising
  • M-Commerce
  • Online Advertising
  • China
  • Forecast
  • 2.1 China Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend in China stood at US$31.6 billion by end of 2015, accounting for 48.6% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 36.4%. This growth is expected to continue in 2016 with brands expected to spend US$40.2 billion, representing an increase of 27.3% over 2015. Over...

  • Advertising
  • China
  • Alibaba Group
  • Baidu, Inc.
  • Tencent Holdings Ltd

This influence varies from one industry to another, but also from one period of time to another.

  • Advertising
  • Advertising And Marketing
  • China
  • Demand
  • 2.1 China Online Advertising Spend
  • CHINA ONLINE ADVERTISING SPEND BY ONLINE SITES (%), 2015

Online advertising spend in China stood at US$31.6 billion by end of 2015, accounting for 48.6% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 36.4%. This growth is expected to continue in 2016 with brands expected to spend US$40.2 billion, representing an increase of 27.3% over 2015. Over...

  • Advertising
  • China
  • Alibaba Group
  • Baidu, Inc.
  • Tencent Holdings Ltd
  • 2.1 China Online Advertising Spend
  • 7. China Social Media Advertising Spend by Channels and

Social media advertising spend in China stood at US$3.5 billion by end of 2015, accounting for 11.2% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 54.8%. This growth is expected to continue in 2016 with brands expected to spend US$5.3 billion, representing an increase of 49.4%...

  • Advertising
  • Computer
  • Social Network
  • China
  • Tencent Holdings Ltd
  • 2.1 China Online Advertising Spend
  • 4. China Online Advertising Spend by Format

Online video advertising spend is expected to reach US$4,515 million by end of 2016, accounting for 11.2% of total online advertising. Over the forecast period (2016-2020), Socintel360 expects online video ad spend to grow at a CAGR of 27.0% to reach US$11,728 million in 2020, accounting for 15.5% share of the market. Display advertising is...

  • Advertising
  • M-Commerce
  • Online Advertising
  • China
  • Forecast
  • 2.1 China Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online video advertising spend is expected to reach US$4,515 million by end of 2016, accounting for 11.2% of total online advertising. Over the forecast period (2016-2020), Socintel360 expects online video ad spend to grow at a CAGR of 27.0% to reach US$11,728 million in 2020, accounting for 15.5% share of the market. Display advertising is...

  • Advertising
  • M-Commerce
  • Online Advertising
  • China
  • Forecast
  • 2.1 China Online Advertising Spend
  • 4. China Online Advertising Spend by Marketing Objective

Online advertising spend on branding is expected to reach US$19,287 million by end of 2016, accounting for 47.9% of total online advertising. Over the forecast period (2016-2020), Socintel360 expects online advertising spend on branding to grow at a CAGR of 15.5% to reach US$34,338 million in 2020, accounting for 45.3% share of the market....

  • Advertising
  • M-Commerce
  • Online Advertising
  • China
  • Forecast
  • 2.1 China Online Advertising Spend
  • 5. China Social Gaming Advertising Spend

Social gaming advertising spend in China stood at US$163 million by end of 2015, accounting for 4.6% of total social media advertising. During 2011-2015, social gaming advertising in the country has increased at a CAGR of 62.4%. This growth is expected to continue in 2016 with brands expected to spend US$255 million, representing an increase...

  • Advertising
  • E-Services
  • Social Network
  • China
  • Forecast
  • 2.1 China Online Advertising Spend
  • CHINA ONLINE CHANNEL SHARE - ONLINE ADVERTISING SPEND AS PERCENTAGE OF TOTAL ADVERTISING SPEND, 2011-2020

Social media advertising spend in China stood at US$3.5 billion by end of 2015, accounting for 11.2% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 54.8%. This growth is expected to continue in 2016 with brands expected to spend US$5.3 billion, representing an increase of 49.4%...

  • Advertising
  • China
  • Forecast
  • Tencent Holdings Ltd
  • Weibo Corp
  • 2.1 China Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by pharmaceutical & healthcare brands in China stood at US$1,041 million by end of 2015, accounting for 3.3% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 35.7%. This growth is expected to continue in 2016 with brands expected to spend US$1,297 million,...

  • Advertising
  • Online Advertising
  • Pharmaceutical
  • China
  • Forecast
  • 2.1 China Online Advertising Spend
  • 4. China Online Advertising Spend by Industry

Online advertising spend by health & beauty brands in China stood at US$838 million by end of 2015, accounting for 2.7% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 42.1%. This growth is expected to continue in 2016 with brands expected to spend US$1,120 million, representing...

  • Advertising
  • M-Commerce
  • Online Advertising
  • China
  • Forecast
  • 2.1 China Online Advertising Spend
  • 4. China Online Advertising Spend by Industry

Online advertising spend by media brands in China stood at US$492 million by end of 2015, accounting for 1.6% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 40.2%. This growth is expected to continue in 2016 with brands expected to spend US$638 million, representing an increase...

  • Advertising
  • M-Commerce
  • Online Advertising
  • China
  • Forecast
  • 2.1 China Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by entertainment brands in China stood at US$727 million by end of 2015, accounting for 2.3% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 38.3%. This growth is expected to continue in 2016 with brands expected to spend US$950 million, representing an...

  • Advertising
  • M-Commerce
  • Online Advertising
  • China
  • Forecast
  • 2.1 China Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by education brands in China stood at US$439 million by end of 2015, accounting for 1.4% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 35.4%. This growth is expected to continue in 2016 with brands expected to spend US$547 million, representing an increase...

  • Advertising
  • M-Commerce
  • Online Advertising
  • China
  • Forecast
  • 2.1 China Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by automotive brands in China stood at US$5,416 million by end of 2015, accounting for 17.1% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 36.6%. This growth is expected to continue in 2016 with brands expected to spend US$6,941 million, representing an...

  • Advertising
  • Motor Vehicle
  • Online Advertising
  • China
  • Forecast
  • 2.1 China Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by telecom brands in China stood at US$1,199 million by end of 2015, accounting for 3.8% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 34.9%. This growth is expected to continue in 2016 with brands expected to spend US$1,503 million, representing an increase...

  • Advertising
  • M-Commerce
  • Online Advertising
  • China
  • Forecast
  • 2.1 China Online Advertising Spend
  • 4. China Online Advertising Spend by Industry

Online advertising spend by public sector brands in China stood at US$374 million by end of 2015, accounting for 1.2% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 34.3%. This growth is expected to continue in 2016 with brands expected to spend US$469 million, representing an...

  • Advertising
  • M-Commerce
  • Online Advertising
  • China
  • Forecast
  • 2.1 China Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by retail brands in China stood at US$3,414 million by end of 2015, accounting for 10.8% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 42.0%. This growth is expected to continue in 2016 with brands expected to spend US$4,558 million, representing an increase...

  • Advertising
  • M-Commerce
  • Online Advertising
  • China
  • Forecast
  • 2.1 China Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by real estate brands in China stood at US$2,013 million by end of 2015, accounting for 6.4% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 34.9%. This growth is expected to continue in 2016 with brands expected to spend US$2,496 million, representing an...

  • Advertising
  • Online Advertising
  • Real Estate
  • China
  • Forecast
  • 2.1 China Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by food & beverage brands in China stood at US$2,865 million by end of 2015, accounting for 9.1% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 41.3%. This growth is expected to continue in 2016 with brands expected to spend US$3,801 million, representing...

  • Advertising
  • M-Commerce
  • Online Advertising
  • China
  • Forecast
  • 2.1 China Online Advertising Spend
  • 4. China Online Advertising Spend by Industry

Online advertising spend by financial services brands in China stood at US$2,050 million by end of 2015, accounting for 6.5% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 34.7%. This growth is expected to continue in 2016 with brands expected to spend US$2,556 million, representing...

  • Advertising
  • M-Commerce
  • Online Advertising
  • China
  • Forecast