54 reports

  • ADVERTISING IN RUSSIA
  • Drivers of buyer power in the advertising industry in Russia, 2017

Advertising Global Group of Eight (G8) Industry Guide 2013-2022 Summary The G8 Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players...

  • Advertising
  • Russia
  • Market Size
  • Asatsu-DK, Inc.
  • Dentsu Group
  • ADVERTISING IN RUSSIA
  • Forces driving competition in the advertising industry in Russia, 2017

Advertising BRIC (Brazil, Russia, India, China) Industry Guide 2013-2022 Summary The BRIC Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading...

  • Advertising
  • Russia
  • Dentsu Group
  • Omnicom Group
  • Publicis Groupe SA
  • 2.1 Russia Online Advertising Spend
  • 4. Russia Social Gaming Advertising Spend

Online gaming advertising spend in Russia stood at US$92 million by end of 2015, accounting for 2.3% of total online advertising. During 2011-2015, online gaming advertising in the country has increased at a CAGR of 31.0%. This growth is expected to continue in 2016 with brands expected to spend US$114 million, representing an increase of...

  • Advertising
  • Online Advertising
  • Social Network
  • Russia
  • Forecast
  • 2.1 Russia Online Advertising Spend
  • 6. Russia Online Advertising Spend by Industry

Online advertising spend in Russia stood at US$4.0 billion by end of 2015, accounting for 28.2% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 29.5%. This growth is expected to continue in 2016 with brands expected to spend US$4.9 billion, representing an increase of 22.3% over 2015. Over...

  • Advertising
  • Russia
  • Forecast
  • Facebook, Inc.
  • Microsoft Corporation
  • 2.1 Russia Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend in Russia stood at US$4.0 billion by end of 2015, accounting for 28.2% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 29.5%. This growth is expected to continue in 2016 with brands expected to spend US$4.9 billion, representing an increase of 22.3% over 2015. Over...

  • Advertising
  • Russia
  • Market Shares
  • Facebook, Inc.
  • Microsoft Corporation
  • 2.1 Russia Online Advertising Spend
  • 7. Russia Social Media Advertising Spend by Channels and

Social media advertising spend in Russia stood at US$.7 billion by end of 2015, accounting for 17.6% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 39.8%. This growth is expected to continue in 2016 with brands expected to spend US$.9 billion, representing an increase of 33.8%...

  • Advertising
  • Online Advertising
  • Social Network
  • Russia
  • Facebook, Inc.
  • 2.1 Russia Online Advertising Spend
  • 4. Russia Online Advertising Spend by Format

Online video advertising spend is expected to reach US$309 million by end of 2016, accounting for 6.3% of total online advertising. Over the forecast period (2016-2020), Socintel360 expects online video ad spend to grow at a CAGR of 27.5% to reach US$818 million in 2020, accounting for 8.9% share of the market. Display advertising is expected...

  • Advertising
  • Online Advertising
  • Russia
  • Forecast
  • Market Shares
  • 2.1 Russia Online Advertising Spend
  • 4. Russia Online Advertising Spend by Format

Online video advertising spend is expected to reach US$309 million by end of 2016, accounting for 6.3% of total online advertising. Over the forecast period (2016-2020), Socintel360 expects online video ad spend to grow at a CAGR of 27.5% to reach US$818 million in 2020, accounting for 8.9% share of the market. Display advertising is expected...

  • Advertising
  • Online Advertising
  • Online Video
  • Russia
  • Forecast
  • 2.1 Russia Online Advertising Spend
  • 5. Russia Social Gaming Advertising Spend

Social gaming advertising spend in Russia stood at US$69 million by end of 2015, accounting for 9.9% of total social media advertising. During 2011-2015, social gaming advertising in the country has increased at a CAGR of 41.4%. This growth is expected to continue in 2016 with brands expected to spend US$94 million, representing an increase...

  • Advertising
  • Social Network
  • Russia
  • Forecast
  • Facebook, Inc.
  • 2.1 Russia Online Advertising Spend
  • 4. Russia Online Advertising Spend by Marketing Objective

Online advertising spend on branding is expected to reach US$2,372 million by end of 2016, accounting for 48.7% of total online advertising. Over the forecast period (2016-2020), Socintel360 expects online advertising spend on branding to grow at a CAGR of 15.8% to reach US$4,264 million in 2020, accounting for 46.2% share of the market. Online...

  • Advertising
  • Online Advertising
  • Social Network
  • Russia
  • Forecast
  • 2.1 Russia Online Advertising Spend
  • Russia Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011-2020

Social media advertising spend on branding is expected to reach US$484 million by end of 2016, accounting for 51.6% of total social media advertising. Over the forecast period (2016-2020), Socintel360 expects social media advertising spend on branding to grow at a CAGR of 24.1% to reach US$1,148 million in 2020, accounting for 48.9% share...

  • Advertising
  • Social Network
  • Russia
  • Forecast
  • Facebook, Inc.
  • 2.1 Russia Online Advertising Spend
  • Russia Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011-2020

Social media advertising spend in Russia stood at US$.7 billion by end of 2015, accounting for 17.6% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 39.8%. This growth is expected to continue in 2016 with brands expected to spend US$.9 billion, representing an increase of 33.8%...

  • Advertising
  • Russia
  • Forecast
  • Market Shares
  • Facebook, Inc.
  • 2.1 Russia Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by automotive brands in Russia stood at US$868 million by end of 2015, accounting for 21.8% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 25.8%. This growth is expected to continue in 2016 with brands expected to spend US$1,035 million, representing an...

  • Advertising
  • Motor Vehicle
  • Online Advertising
  • Russia
  • Forecast
  • 2.1 Russia Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by retail brands in Russia stood at US$576 million by end of 2015, accounting for 14.5% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 34.7%. This growth is expected to continue in 2016 with brands expected to spend US$723 million, representing an increase...

  • Advertising
  • Online Advertising
  • Social Network
  • Russia
  • Forecast
  • 2.1 Russia Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by education brands in Russia stood at US$28 million by end of 2015, accounting for 0.7% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 36.8%. This growth is expected to continue in 2016 with brands expected to spend US$36 million, representing an increase...

  • Advertising
  • Online Advertising
  • Social Network
  • Russia
  • Forecast
  • 2.1 Russia Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by real estate brands in Russia stood at US$146 million by end of 2015, accounting for 3.7% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 23.5%. This growth is expected to continue in 2016 with brands expected to spend US$174 million, representing an increase...

  • Advertising
  • Online Advertising
  • Real Estate
  • Russia
  • Forecast
  • 2.1 Russia Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by entertainment brands in Russia stood at US$125 million by end of 2015, accounting for 3.1% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 33.4%. This growth is expected to continue in 2016 with brands expected to spend US$154 million, representing an...

  • Advertising
  • Online Advertising
  • Social Network
  • Russia
  • Forecast
  • 2.1 Russia Online Advertising Spend
  • 4. Russia Online Advertising Spend by Industry

Online advertising spend by media brands in Russia stood at US$154 million by end of 2015, accounting for 3.9% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 28.5%. This growth is expected to continue in 2016 with brands expected to spend US$187 million, representing an increase...

  • Advertising
  • Online Advertising
  • Social Network
  • Russia
  • Forecast
  • 2.1 Russia Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by telecom brands in Russia stood at US$350 million by end of 2015, accounting for 8.8% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 24.0%. This growth is expected to continue in 2016 with brands expected to spend US$418 million, representing an increase...

  • Advertising
  • Online Advertising
  • Social Network
  • Russia
  • Forecast
  • 2.1 Russia Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by public sector brands in Russia stood at US$40 million by end of 2015, accounting for 1.0% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 26.3%. This growth is expected to continue in 2016 with brands expected to spend US$48 million, representing an increase...

  • Advertising
  • Online Advertising
  • Social Network
  • Russia
  • Forecast
  • 2.1 Russia Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by pharmaceutical & healthcare brands in Russia stood at US$77 million by end of 2015, accounting for 1.9% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 28.2%. This growth is expected to continue in 2016 with brands expected to spend US$94 million, representing...

  • Advertising
  • Online Advertising
  • Pharmaceutical
  • Russia
  • Forecast
  • 2.1 Russia Online Advertising Spend
  • 4. Russia Online Advertising Spend by Industry

Online advertising spend by food & beverage brands in Russia stood at US$641 million by end of 2015, accounting for 16.1% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 38.5%. This growth is expected to continue in 2016 with brands expected to spend US$807 million, representing...

  • Advertising
  • Online Advertising
  • Social Network
  • Russia
  • Forecast
  • 2.1 Russia Online Advertising Spend
  • 4. Russia Online Advertising Spend by Industry

Online advertising spend by health & beauty brands in Russia stood at US$90 million by end of 2015, accounting for 2.3% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 41.4%. This growth is expected to continue in 2016 with brands expected to spend US$116 million, representing an...

  • Advertising
  • Online Advertising
  • Social Network
  • Russia
  • Forecast
  • 2.1 Russia Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by financial services brands in Russia stood at US$252 million by end of 2015, accounting for 6.3% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 25.7%. This growth is expected to continue in 2016 with brands expected to spend US$299 million, representing...

  • Advertising
  • Online Advertising
  • Social Network
  • Russia
  • Forecast
  • 2.1 Russia Online Advertising Spend
  • 5. Russia Social Media Advertising Spend by Industry

Social media advertising spend by media brands in Russia stood at US$32 million by end of 2015, accounting for 4.5% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 40.7%. This growth is expected to continue in 2016 with brands expected to spend US$43 million, representing...

  • Advertising
  • Social Network
  • Russia
  • Forecast
  • Facebook, Inc.
  • 2.1 Russia Online Advertising Spend
  • 5. Russia Social Media Advertising Spend by Industry

Social media advertising spend by telecom brands in Russia stood at US$38 million by end of 2015, accounting for 5.5% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 35.1%. This growth is expected to continue in 2016 with brands expected to spend US$50 million, representing...

  • Advertising
  • Social Network
  • Russia
  • Forecast
  • Facebook, Inc.
  • 2.1 Russia Online Advertising Spend
  • 5. Russia Social Media Advertising Spend by Industry

Social media advertising spend by education brands in Russia stood at US$5 million by end of 2015, accounting for 0.7% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 45.7%. This growth is expected to continue in 2016 with brands expected to spend US$7 million, representing...

  • Advertising
  • Social Network
  • Russia
  • Forecast
  • Facebook, Inc.
  • 2.1 Russia Online Advertising Spend
  • 5. Russia Social Media Advertising Spend by Industry

Social media advertising spend by automotive brands in Russia stood at US$45 million by end of 2015, accounting for 6.4% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 44.1%. This growth is expected to continue in 2016 with brands expected to spend US$62 million, representing...

  • Advertising
  • Social Network
  • Russia
  • Forecast
  • Facebook, Inc.
  • 2.1 Russia Online Advertising Spend
  • 5. Russia Social Media Advertising Spend by Industry

Social media advertising spend by retail brands in Russia stood at US$204 million by end of 2015, accounting for 29.1% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 43.9%. This growth is expected to continue in 2016 with brands expected to spend US$279 million, representing...

  • Advertising
  • Social Network
  • Russia
  • Forecast
  • Facebook, Inc.
  • 2.1 Russia Online Advertising Spend
  • 5. Russia Social Media Advertising Spend by Industry

Social media advertising spend by entertainment brands in Russia stood at US$25 million by end of 2015, accounting for 3.6% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 45.9%. This growth is expected to continue in 2016 with brands expected to spend US$35 million,...

  • Advertising
  • Social Network
  • Russia
  • Forecast
  • Facebook, Inc.