50 reports

  • ADVERTISING IN GERMANY
  • Germany advertising industry value: $ million, 2013-17

Advertising Global Group of Eight (G8) Industry Guide 2013-2022 Summary The G8 Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players...

  • Advertising
  • Germany
  • Market Size
  • Asatsu-DK, Inc.
  • Dentsu Group
  • Germany advertising industry value: $ million, 2013-17
  • Drivers of supplier power in the advertising industry in Germany, 2017

Advertising in Germany Summary Advertising in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and...

  • Advertising
  • Germany
  • Havas SA
  • Omnicom Group
  • Publicis Groupe SA
  • Drivers of buyer power in the advertising industry in Germany, 2015
  • Germany advertising industry value: $ million, 2011-15

Summary Advertising in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential...

  • Advertising
  • Germany
  • Havas SA
  • Interpublic Group
  • Omnicom Group
  • Robust Domestic Demand Drives Advertising Industry's Growth
  • Automakers To Remain Major Clients of Advertising Agencies

Euromonitor International’s Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the...

  • Advertising
  • Germany
  • Supply
  • 2.1 Germany Online Advertising Spend
  • 4. Germany Social Gaming Advertising Spend

Online gaming advertising spend in Germany stood at US$370 million by end of 2015, accounting for 2.9% of total online advertising. During 2011-2015, online gaming advertising in the country has increased at a CAGR of 17.7%. This growth is expected to continue in 2016 with brands expected to spend US$422 million, representing an increase of...

  • Advertising
  • Online Advertising
  • Social Network
  • Germany
  • Forecast
  • 2.1 Germany Online Advertising Spend
  • 4. Germany Online Advertising Spend by Marketing

Online advertising spend in Germany stood at US$12.8 billion by end of 2015, accounting for 25.2% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 10.7%. This growth is expected to continue in 2016 with brands expected to spend US$13.8 billion, representing an increase of 7.8% over 2015....

  • Advertising
  • Online Advertising
  • Germany
  • Facebook, Inc.
  • Microsoft Corporation
  • 2.1 Germany Online Advertising Spend
  • 4.2 Online Advertising Spend by Online Sites

Online advertising spend in Germany stood at US$12.8 billion by end of 2015, accounting for 25.2% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 10.7%. This growth is expected to continue in 2016 with brands expected to spend US$13.8 billion, representing an increase of 7.8% over 2015....

  • Advertising
  • Online Advertising
  • Germany
  • Facebook, Inc.
  • Microsoft Corporation
  • 2.1 Germany Online Advertising Spend
  • 7. Germany Social Media Advertising Spend by Channels

Social media advertising spend in Germany stood at US$1.8 billion by end of 2015, accounting for 14.0% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 28.2%. This growth is expected to continue in 2016 with brands expected to spend US$2.2 billion, representing an increase of...

  • Advertising
  • Computer
  • Social Network
  • Germany
  • Facebook, Inc.
  • 2.1 Germany Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online video advertising spend is expected to reach US$1,241 million by end of 2016, accounting for 9.0% of total online advertising. Over the forecast period (2016-2020), Socintel360 expects online video ad spend to grow at a CAGR of 14.0% to reach US$2,094 million in 2020, accounting for 12.1% share of the market. Display advertising is...

  • Advertising
  • Online Advertising
  • Social Network
  • Germany
  • Forecast
  • 2.1 Germany Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online video advertising spend is expected to reach US$1,241 million by end of 2016, accounting for 9.0% of total online advertising. Over the forecast period (2016-2020), Socintel360 expects online video ad spend to grow at a CAGR of 14.0% to reach US$2,094 million in 2020, accounting for 12.1% share of the market. Display advertising is...

  • Advertising
  • Online Advertising
  • Online Video
  • Germany
  • Forecast
  • 2.1 Germany Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend on branding is expected to reach US$4,970 million by end of 2016, accounting for 36.1% of total online advertising. Over the forecast period (2016-2020), Socintel360 expects online advertising spend on branding to grow at a CAGR of 3.6% to reach US$5,724 million in 2020, accounting for 33.1% share of the market. Online...

  • Advertising
  • Online Advertising
  • Social Network
  • Germany
  • Forecast
  • 2.1 Germany Online Advertising Spend
  • Germany Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020

Social media advertising spend in Germany stood at US$1.8 billion by end of 2015, accounting for 14.0% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 28.2%. This growth is expected to continue in 2016 with brands expected to spend US$2.2 billion, representing an increase of...

  • Advertising
  • Germany
  • Forecast
  • Market Shares
  • Facebook, Inc.
  • 2.1 Germany Online Advertising Spend
  • Germany Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011-2020

Social media advertising spend on branding is expected to reach US$892 million by end of 2016, accounting for 40.6% of total social media advertising. Over the forecast period (2016-2020), Socintel360 expects social media advertising spend on branding to grow at a CAGR of 16.6% to reach US$1,650 million in 2020, accounting for 37.6% share...

  • Advertising
  • E-Services
  • Social Network
  • Germany
  • Forecast
  • 2.1 Germany Online Advertising Spend
  • 5. Germany Social Gaming Advertising Spend

Social gaming advertising spend in Germany stood at US$204 million by end of 2015, accounting for 11.4% of total social media advertising. During 2011-2015, social gaming advertising in the country has increased at a CAGR of 36.4%. This growth is expected to continue in 2016 with brands expected to spend US$265 million, representing an increase...

  • Advertising
  • E-Services
  • Social Network
  • Germany
  • Forecast
  • 2.1 Germany Online Advertising Spend
  • 4. Germany Online Advertising Spend by Industry

Online advertising spend by real estate brands in Germany stood at US$209 million by end of 2015, accounting for 1.6% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 6.9%. This growth is expected to continue in 2016 with brands expected to spend US$220 million, representing an increase...

  • Advertising
  • Online Advertising
  • Real Estate
  • Germany
  • Forecast
  • 2.1 Germany Online Advertising Spend
  • 4. Germany Online Advertising Spend by Industry

Online advertising spend by education brands in Germany stood at US$40 million by end of 2015, accounting for 0.3% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 7.0%. This growth is expected to continue in 2016 with brands expected to spend US$43 million, representing an increase...

  • Advertising
  • Online Advertising
  • Social Network
  • Germany
  • Forecast
  • 2.1 Germany Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by entertainment brands in Germany stood at US$144 million by end of 2015, accounting for 1.1% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 14.6%. This growth is expected to continue in 2016 with brands expected to spend US$161 million, representing an...

  • Advertising
  • Online Advertising
  • Social Network
  • Germany
  • Forecast
  • 2.1 Germany Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by media brands in Germany stood at US$548 million by end of 2015, accounting for 4.3% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 10.8%. This growth is expected to continue in 2016 with brands expected to spend US$591 million, representing an increase...

  • Advertising
  • Online Advertising
  • Social Network
  • Germany
  • Forecast
  • 2.1 Germany Online Advertising Spend
  • 4. Germany Online Advertising Spend by Industry

Online advertising spend by automotive brands in Germany stood at US$1,617 million by end of 2015, accounting for 12.6% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 10.2%. This growth is expected to continue in 2016 with brands expected to spend US$1,740 million, representing...

  • Advertising
  • Motor Vehicle
  • Online Advertising
  • Germany
  • Forecast
  • 2.1 Germany Online Advertising Spend
  • 4. Germany Online Advertising Spend by Industry

Online advertising spend by retail brands in Germany stood at US$1,535 million by end of 2015, accounting for 12.0% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 10.5%. This growth is expected to continue in 2016 with brands expected to spend US$1,654 million, representing an...

  • Advertising
  • Online Advertising
  • Social Network
  • Germany
  • Forecast
  • 2.1 Germany Online Advertising Spend
  • 4. Germany Online Advertising Spend by Industry

Online advertising spend by public sector brands in Germany stood at US$560 million by end of 2015, accounting for 4.4% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 8.0%. This growth is expected to continue in 2016 with brands expected to spend US$590 million, representing an...

  • Advertising
  • Online Advertising
  • Social Network
  • Germany
  • Forecast
  • 2.1 Germany Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by telecom brands in Germany stood at US$1,059 million by end of 2015, accounting for 8.3% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 10.4%. This growth is expected to continue in 2016 with brands expected to spend US$1,134 million, representing an...

  • Advertising
  • Online Advertising
  • Social Network
  • Germany
  • Forecast
  • 2.1 Germany Online Advertising Spend
  • 4. Germany Online Advertising Spend by Industry

Online advertising spend by health & beauty brands in Germany stood at US$441 million by end of 2015, accounting for 3.5% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 9.7%. This growth is expected to continue in 2016 with brands expected to spend US$469 million, representing...

  • Advertising
  • Online Advertising
  • Social Network
  • Germany
  • Forecast
  • 2.1 Germany Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by food & beverage brands in Germany stood at US$1,176 million by end of 2015, accounting for 9.2% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 14.1%. This growth is expected to continue in 2016 with brands expected to spend US$1,293 million, representing...

  • Advertising
  • Online Advertising
  • Social Network
  • Germany
  • Forecast
  • 2.1 Germany Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by pharmaceutical & healthcare brands in Germany stood at US$523 million by end of 2015, accounting for 4.1% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 10.0%. This growth is expected to continue in 2016 with brands expected to spend US$562 million,...

  • Advertising
  • Online Advertising
  • Pharmaceutical
  • Germany
  • Forecast
  • 2.1 Germany Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by financial services brands in Germany stood at US$1,245 million by end of 2015, accounting for 9.7% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 10.2%. This growth is expected to continue in 2016 with brands expected to spend US$1,332 million, representing...

  • Advertising
  • Online Advertising
  • Social Network
  • Germany
  • Forecast
  • 2.1 Germany Online Advertising Spend
  • 5. Germany Social Media Advertising Spend by Industry

Social media advertising spend by education brands in Germany stood at US$6 million by end of 2015, accounting for 0.3% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 22.7%. This growth is expected to continue in 2016 with brands expected to spend US$7 million, representing...

  • Advertising
  • E-Services
  • Social Network
  • Germany
  • Forecast
  • 2.1 Germany Online Advertising Spend
  • 5. Germany Social Media Advertising Spend by Industry

Social media advertising spend by entertainment brands in Germany stood at US$36 million by end of 2015, accounting for 2.0% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 29.5%. This growth is expected to continue in 2016 with brands expected to spend US$45 million,...

  • Advertising
  • E-Services
  • Social Network
  • Germany
  • Forecast
  • 2.1 Germany Online Advertising Spend
  • 5. Germany Social Media Advertising Spend by Industry

Social media advertising spend by automotive brands in Germany stood at US$142 million by end of 2015, accounting for 7.9% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 30.0%. This growth is expected to continue in 2016 with brands expected to spend US$176 million,...

  • Advertising
  • Motor Vehicle
  • Social Network
  • Germany
  • Forecast
  • 2.1 Germany Online Advertising Spend
  • 5. Germany Social Media Advertising Spend by Industry

Social media advertising spend by media brands in Germany stood at US$96 million by end of 2015, accounting for 5.4% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 29.7%. This growth is expected to continue in 2016 with brands expected to spend US$120 million, representing...

  • Advertising
  • E-Services
  • Social Network
  • Germany
  • Forecast