65 reports

  • ADVERTISING IN THE UNITED KINGDOM
  • Forces driving competition in the advertising industry in the United Kingdom, 2017

Advertising Global Group of Eight (G8) Industry Guide 2013-2022 Summary The G8 Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players...

  • Advertising
  • East Asia
  • United Kingdom
  • Market Size
  • Asatsu-DK, Inc.
  • Drivers of buyer power in the advertising industry in the United Kingdom, 2017
  • Forces driving competition in the advertising industry in the United Kingdom, 2017

Advertising in the United Kingdom Summary Advertising in the United Kingdom industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key...

  • Advertising
  • United Kingdom
  • Interpublic Group
  • Omnicom Group
  • Publicis Groupe SA
  • Key Statistics
  • About this Industry

Promoting performance: Improving business confidence is expected to support growth Abstract Advertising Agencies in the UK Advertising agencies produce, place and provide advice about advertising material across a range of media, including TV, print, radio and the internet. They also advertise at the...

  • Advertising
  • United Kingdom
  • Demand
  • Forecast
  • WPP plc
  • 2.1 UK Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by real estate brands in the UK stood at US$159 million by end of 2015, accounting for 1.2% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 8.8%. This growth is expected to continue in 2016 with brands expected to spend US$171 million, representing an increase...

  • Advertising
  • Online Advertising
  • Real Estate
  • United Kingdom
  • Forecast
  • 2.1 UK Online Advertising Spend
  • 4. UK Online Advertising Spend by Industry

Online advertising spend by education brands in the UK stood at US$31 million by end of 2015, accounting for 0.2% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 9.1%. This growth is expected to continue in 2016 with brands expected to spend US$33 million, representing an increase...

  • Advertising
  • M-Commerce
  • Online Advertising
  • United Kingdom
  • Forecast
  • 2.1 UK Online Advertising Spend
  • 4. UK Online Advertising Spend by Industry

Online advertising spend by retail brands in the UK stood at US$1,542 million by end of 2015, accounting for 11.8% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 12.3%. This growth is expected to continue in 2016 with brands expected to spend US$1,711 million, representing an increase...

  • Advertising
  • Online Advertising
  • Retail
  • United Kingdom
  • Forecast
  • 2.1 UK Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by telecom brands in the UK stood at US$924 million by end of 2015, accounting for 7.1% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 10.3%. This growth is expected to continue in 2016 with brands expected to spend US$1,008 million, representing an increase...

  • Advertising
  • M-Commerce
  • Online Advertising
  • United Kingdom
  • Forecast
  • 2.1 UK Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by entertainment brands in the UK stood at US$126 million by end of 2015, accounting for 1.0% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 10.5%. This growth is expected to continue in 2016 with brands expected to spend US$137 million, representing an...

  • Advertising
  • M-Commerce
  • Online Advertising
  • United Kingdom
  • Forecast
  • 2.1 UK Online Advertising Spend
  • 4. UK Online Advertising Spend by Industry

Online advertising spend by automotive brands in the UK stood at US$913 million by end of 2015, accounting for 7.0% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 10.9%. This growth is expected to continue in 2016 with brands expected to spend US$1,000 million, representing an...

  • Advertising
  • Motor Vehicle
  • Online Advertising
  • United Kingdom
  • Forecast
  • 2.1 UK Online Advertising Spend
  • 4. UK Online Advertising Spend by Industry

Online advertising spend by financial services brands in the UK stood at US$1,950 million by end of 2015, accounting for 14.9% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 11.2%. This growth is expected to continue in 2016 with brands expected to spend US$2,131 million, representing...

  • Advertising
  • M-Commerce
  • Online Advertising
  • United Kingdom
  • Forecast
  • 2.1 UK Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by leisure, travel & tourism brands in the UK stood at US$1,252 million by end of 2015, accounting for 9.6% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 12.3%. This growth is expected to continue in 2016 with brands expected to spend US$1,377 million,...

  • Advertising
  • Online Advertising
  • Tourism
  • United Kingdom
  • Forecast
  • Uk's Advertising Industry Enters Period of Slower Growth
  • Slowing Economy Raises Competition in Advertising Industry

Euromonitor International’s Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies,...

  • Advertising
  • United Kingdom
  • Supply
  • 2.1 UK Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online gaming advertising spend in the UK stood at US$393 million by end of 2015, accounting for 3.0% of total online advertising. During 2011-2015, online gaming advertising in the country has increased at a CAGR of 34.1%. This growth is expected to continue in 2016 with brands expected to spend US$486 million, representing an increase of...

  • Advertising
  • M-Commerce
  • Online Advertising
  • United Kingdom
  • Forecast
  • 2.1 UK Online Advertising Spend
  • 7. UK Online Advertising Spend by Format

Online advertising spend in the UK stood at US$13.1 billion by end of 2015, accounting for 42.2% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 11.2%. This growth is expected to continue in 2016 with brands expected to spend US$14.3 billion, representing an increase of 9.8% over 2015. Over...

  • Advertising
  • Online Advertising
  • United Kingdom
  • Facebook, Inc.
  • LinkedIn Corp.
  • 2.1 UK Online Advertising Spend
  • 4.2 Online Advertising Spend by Online Sites

Online advertising spend in the UK stood at US$13.1 billion by end of 2015, accounting for 42.2% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 11.2%. This growth is expected to continue in 2016 with brands expected to spend US$14.3 billion, representing an increase of 9.8% over 2015. Over...

  • Advertising
  • United Kingdom
  • Facebook, Inc.
  • LinkedIn Corp.
  • Microsoft Corporation
  • 2.1 UK Online Advertising Spend
  • 7. UK Social Media Advertising Spend by Channels and

Social media advertising spend in the UK stood at US$1.7 billion by end of 2015, accounting for 12.7% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 34.9%. This growth is expected to continue in 2016 with brands expected to spend US$2.1 billion, representing an increase of...

  • Advertising
  • Online Advertising
  • United Kingdom
  • Facebook, Inc.
  • LinkedIn Corp.
  • 2.1 UK Online Advertising Spend
  • 4. UK Online Advertising Spend by Format

Online video advertising spend is expected to reach US$1,173 million by end of 2016, accounting for 8.2% of total online advertising. Over the forecast period (2016-2020), Socintel360 expects online video ad spend to grow at a CAGR of 24.3% to reach US$2,804 million in 2020, accounting for 14.2% share of the market. Display advertising is...

  • Advertising
  • M-Commerce
  • Online Advertising
  • United Kingdom
  • Forecast
  • 2.1 UK Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online video advertising spend is expected to reach US$1,173 million by end of 2016, accounting for 8.2% of total online advertising. Over the forecast period (2016-2020), Socintel360 expects online video ad spend to grow at a CAGR of 24.3% to reach US$2,804 million in 2020, accounting for 14.2% share of the market. Display advertising is...

  • Advertising
  • M-Commerce
  • Online Advertising
  • United Kingdom
  • Forecast
  • 2.1 UK Online Advertising Spend
  • 4. UK Online Advertising Spend by Marketing Objective

Online advertising spend on branding is expected to reach US$5,069 million by end of 2016, accounting for 35.3% of total online advertising. Over the forecast period (2016-2020), Socintel360 expects online advertising spend on branding to grow at a CAGR of 5.9% to reach US$6,386 million in 2020, accounting for 32.3% share of the market. Online...

  • Advertising
  • M-Commerce
  • Online Advertising
  • United Kingdom
  • Forecast
  • 2.1 UK Online Advertising Spend
  • 5. UK Social Gaming Advertising Spend

Social gaming advertising spend in the UK stood at US$252 million by end of 2015, accounting for 15.2% of total social media advertising. During 2011-2015, social gaming advertising in the country has increased at a CAGR of 62.6%. This growth is expected to continue in 2016 with brands expected to spend US$366 million, representing an increase...

  • Advertising
  • E-Services
  • Social Network
  • United Kingdom
  • Forecast
  • 2.1 UK Online Advertising Spend
  • UK ONLINE CHANNEL SHARE - ONLINE ADVERTISING SPEND AS PERCENTAGE OF TOTAL ADVERTISING SPEND, 2011-2020

Social media advertising spend on branding is expected to reach US$879 million by end of 2016, accounting for 41.1% of total social media advertising. Over the forecast period (2016-2020), Socintel360 expects social media advertising spend on branding to grow at a CAGR of 21.9% to reach US$1,944 million in 2020, accounting for 38.1% share...

  • Advertising
  • E-Services
  • Social Network
  • United Kingdom
  • Forecast
  • 2.1 UK Online Advertising Spend
  • UK SOCIAL MEDIA CHANNEL SHARE - SOCIAL MEDIA ADVERTISING SPEND AS PERCENTAGE OF ONLINE ADVERTISING SPEND, 2011-2020

Social media advertising spend in the UK stood at US$1.7 billion by end of 2015, accounting for 12.7% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 34.9%. This growth is expected to continue in 2016 with brands expected to spend US$2.1 billion, representing an increase of...

  • Advertising
  • M-Commerce
  • United Kingdom
  • Facebook, Inc.
  • LinkedIn Corp.
  • 2.1 UK Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by media brands in the UK stood at US$1,551 million by end of 2015, accounting for 11.9% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 12.3%. This growth is expected to continue in 2016 with brands expected to spend US$1,708 million, representing an increase...

  • Advertising
  • M-Commerce
  • Online Advertising
  • United Kingdom
  • Forecast
  • 2.1 UK Online Advertising Spend
  • 4. UK Online Advertising Spend by Industry

Online advertising spend by pharmaceutical & healthcare brands in the UK stood at US$384 million by end of 2015, accounting for 2.9% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 10.7%. This growth is expected to continue in 2016 with brands expected to spend US$418 million, representing...

  • Advertising
  • Online Advertising
  • Pharmaceutical
  • United Kingdom
  • Forecast
  • 2.1 UK Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by health & beauty brands in the UK stood at US$344 million by end of 2015, accounting for 2.6% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 12.3%. This growth is expected to continue in 2016 with brands expected to spend US$381 million, representing...

  • Advertising
  • M-Commerce
  • Online Advertising
  • United Kingdom
  • Forecast
  • 2.1 UK Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by public sector brands in the UK stood at US$426 million by end of 2015, accounting for 3.3% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 9.8%. This growth is expected to continue in 2016 with brands expected to spend US$463 million, representing an...

  • Advertising
  • M-Commerce
  • Online Advertising
  • United Kingdom
  • Forecast
  • 2.1 UK Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by food & beverage brands in the UK stood at US$1,755 million by end of 2015, accounting for 13.4% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 12.1%. This growth is expected to continue in 2016 with brands expected to spend US$1,949 million, representing...

  • Advertising
  • M-Commerce
  • Online Advertising
  • United Kingdom
  • Forecast
  • 2.1 UK Online Advertising Spend
  • 5. UK Social Media Advertising Spend by Industry

Social media advertising spend by education brands in the UK stood at US$04 million by end of 2015, accounting for 0.3% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 33.5%. This growth is expected to continue in 2016 with brands expected to spend US$06 million, representing...

  • Advertising
  • E-Services
  • Social Network
  • United Kingdom
  • Forecast
  • 2.1 UK Online Advertising Spend
  • 5. UK Social Media Advertising Spend by Industry

Social media advertising spend by retail brands in the UK stood at US$332 million by end of 2015, accounting for 20.1% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 36.7%. This growth is expected to continue in 2016 with brands expected to spend US$429 million, representing...

  • Advertising
  • E-Services
  • Social Network
  • United Kingdom
  • Forecast
  • 2.1 UK Online Advertising Spend
  • 5. UK Social Media Advertising Spend by Industry

Social media advertising spend by telecom brands in the UK stood at US$92 million by end of 2015, accounting for 5.6% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 33.3%. This growth is expected to continue in 2016 with brands expected to spend US$115 million, representing...

  • Advertising
  • E-Services
  • Social Network
  • United Kingdom
  • Forecast