3 reports

Sofidel Benelux NV in Tissue and Hygiene (Belgium)

2 pages • By Euromonitor International

Until 2013, Sofidel was active in Belgium exclusively as a private label manufacturer for retailers like Etn Franz Colruyt and Delhaize Group. However, the company purchased the Moltonel and Lotus brands from SCA Hygiene Products in this year. This followed the European Commission’s ruling, which forced SCA Hygiene Products to sell part of...

115 131 94
Apr 2017

Renova Benelux Bvba in Tissue and Hygiene (Belgium)

2 pages • By Euromonitor International

Renova is determined to continue its expansion in Belgium through daring innovations and strong marketing support, much of which is focused on toilet paper. The company is squeezed between powerful multinationals and increasingly aggressive private label retailers in retail tissue. Therefore, in order to succeed, the Portuguese player continues...

115 131 94
Apr 2015

Procter & Gamble Benelux SA NV in Tissue and Hygiene (Belgium)

3 pages • By Euromonitor International

Procter & Gamble’s growth strategy in Belgium is to continue investing in its most popular and profitable product lines. The company recently announced that it is to cede part of its brand portfolio starting from 2015 so as to focus more on its remaining brands. Procter & Gamble is expected to consolidate its position as the leading player...

115 131 94
Apr 2015