9 reports

Sanitary Protection in Cameroon

19 pages • By Euromonitor International

In 2015, sanitary protection in Cameroon recorded strong growth. Growth in the overall category was due to the increase of women in urban areas involved in higher-income white collar jobs. As a result these consumers demanded more sophisticated and higher-quality products, such as slimmer towels and premium brands like Always. There is a wider...

800 912 600
Mar 2016

Tissue and Hygiene in Cameroon

41 pages • By Euromonitor International

Tissue and hygiene saw positive growth during the review period overall, thanks to growing levels of urbanisation as cities expand engulfing neighbouring villages. This resulted in higher demand for these products, hence widening distribution during the review period. Many consumers also gained access to an expanding range of brands and categories...

2 125 2 423 1 594
Mar 2016

Incontinence in Cameroon

12 pages • By Euromonitor International

Incontinence sales remained insignificant throughout the review period. These products are available in Cameroon but distribution is limited to a small number of upmarket supermarkets and chemists and pharmacies in major cities. Awareness of these products is low, while sales are also hindered by high prices, around seven times the level of...

800 912 600
Mar 2016

Sitracel SA in Tissue and Hygiene (Cameroon)

2 pages • By Euromonitor International

Sitracel is expected to see a strong performance in tissue and hygiene in the forecast period. The company will continue to invest heavily in marketing, including TV advertising and prize competitions, and is expected to increase its focus on online marketing in the forecast period as sites such as Facebook become more popular. The company...

115 131 86
Mar 2016

Retail Tissue in Cameroon

18 pages • By Euromonitor International

Retail tissue remained far from mature in 2015, posting a robust performance. Increasing urbanisation, a wider variety of products, and wider retail availability, particularly for some of the more niche products, such as paper tableware and kitchen towels, boosted value growth to 9% in 2015. Higher income levels also allowed consumers to trade...

800 912 600
Mar 2016

Away-From-Home Tissue and Hygiene in Cameroon

16 pages • By Euromonitor International

With the increase in real estate development, spurred by the growing economy, as well as increasing urbanisation, AFH tissue and hygiene retains some potential for development. However a lack of dynamism in marketing strategies limits sales. As a result consumer awareness of these products remains low. Price being a determining factor for...

800 912 600
Mar 2016

Nappies/Diapers/Pants in Cameroon

18 pages • By Euromonitor International

Although the category still has relatively low penetration, the penetration levels of nappies/diapers/pants increased in 2015. This encouraged the continuous shift from cloth nappies to packaged products. The category has lots of growth potential in Cameroon and is far from maturity. This is due to the fact that baby and child population growth...

800 912 600
Mar 2016

Groupe Dge Sarl in Home Care (Cameroon)

2 pages • By Euromonitor International

Groupe Dge is expected to see a strong performance in the forecast period. The company is expected to continue to push for wider distribution for its Trishine range in home care, including via its own street sales team. This team will also help to increase consumer awareness of the brand, along with TV advertising, while the brand's affordable...

115 131 86
Mar 2016

Cotton Wool/Buds/Pads in Cameroon

17 pages • By Euromonitor International

Cotton wool/buds/pads saw a surge in volume sales in 2014 over the previous year, increasing by almost 10% following years of steady 2% annual growth. This occurred as rising disposable income levels and a growing focus on hygiene and grooming boosted demand. Growth is notably being fuelled by women's growing interest in skin care regimes,...

800 912 600
Aug 2015