7 reports

Wipes in Guatemala

18 pages • By Euromonitor International

Wipes is dominated by baby wipes, which accounts for 90% of value sales as of 2015. However, facial cleansing wipes is beginning to emerge in the country and more brands such as Oil of Olay (Procter & Gamble Interamericas de Guatemala Ltd) and Neutrogena (Johnson & Johnson Guatemala SA) are being found. The consumer base for these products...

800 912 600
Mar 2016

Sanitary Protection in Guatemala

18 pages • By Euromonitor International

Sanitary protection registered retail value sales of GTQ458 million in 2015, after strong growth of 7% in current value terms. There is still room for expansion in sanitary protection, since there are consumers, mainly of lower income, who still do not use sanitary protection products. In 2015, Guatemala had per capita consumption of 21 units,...

800 912 600
Mar 2016

Away-From-Home Tissue and Hygiene in Guatemala

15 pages • By Euromonitor International

In 2015, away-from-home tissue and hygiene registered sales of GTQ440 million after 7% growth in current terms. AFH toilet paper is the most demanded product since it has no substitute in this channel. In 2015, it registered current value growth of 9%. Increased customer services, innovation in dispensing machines that promote adequate use...

800 912 600
Mar 2016

Incontinence in Guatemala

17 pages • By Euromonitor International

Incontinence products are still seen as being for the elderly or for sick people in hospitals or permanently in bed and therefore need these products. However, improvement in the anatomy of the products which more resemble underwear than diapers, along with marketing campaigns that show that both active men and women can use these products...

800 912 600
Mar 2016

Tissue and Hygiene in Guatemala

45 pages • By Euromonitor International

During 2015, retail tissue and hygiene, along with away-from-home tissue and hygiene, registered a positive growth performance. Increased penetration and migration towards better quality products were the main growth drivers in 2015. New product launches and marketing campaigns also had a positive impact in 2015. Euromonitor International's...

2 125 2 423 1 594
Mar 2016

Retail Tissue in Guatemala

18 pages • By Euromonitor International

Toilet paper is the largest category within retail tissue with 77% of value sales as of 2015. In 2015, it was also fastest growing with retail value growth of 9% in current terms. An increase in the consumer base, with more consumers of lower economic strata using the products and the migration of middle-income consumers towards more expensive...

800 912 600
Mar 2016

Nappies/Diapers/Pants in Guatemala

17 pages • By Euromonitor International

In 2015, nappies/diapers/pants saw retail value sales of GTQ872 million, after 7% growth in current terms. Nappies/diapers/pants are mainly used among middle- to upper-income consumers in Guatemala. This is the main reason why Guatemala has low per capita consumption of 181 units per child aged 0-36 months, while the Latin American average...

800 912 600
Mar 2016