7 reports

Retail Tissue in Guatemala

20 pages • By Euromonitor International

Retail tissue generated value sales of GTQ2.3 billion in 2016 as 9% growth was recorded in current terms. Toilet paper is the retail tissue product with the strongest penetration in Guatemala, accounting for 77% of value sales in the category in 2016. Annual per capita consumption of retail tissue is very low in Guatemala, with 3.5 kg per...

800 912 600
Mar 2017

Wipes in Guatemala

19 pages • By Euromonitor International

Wipes are expensive products that currently cater only to upper-income consumers in Guatemala. The wipes category that has been able to achieve the highest penetration among Guatemala’s middle class consumers is baby wipes and this is because parents are always looking for the best possible products for their babies. All other categories are...

800 912 600
Mar 2017

Sanitary Protection in Guatemala

18 pages • By Euromonitor International

Sanitary protection generated retail value sales of GTQ493 million in 2016 as the category increased by 8% in current value terms. The penetration of these products is still very low in Guatemala and annual per capita usage among women aged between 12 and 54 years old was 69 units in 2016, while more developed countries in regions such as...

800 912 600
Mar 2017

Away-From-Home Tissue and Hygiene in Guatemala

16 pages • By Euromonitor International

2016 saw away-from-home tissue and hygiene register 8% current value growth to reach sales of GTQ473 million. The leading companies in retail tissue and hygiene such as Kimberly-Clark Guatemala and SCA Consumidor have expanded their services to include AFH distribution. In the AFH channel, manufacturers primarily sell to private companies...

800 912 600
Mar 2017

Nappies/Diapers/Pants in Guatemala

18 pages • By Euromonitor International

Guatemala has among the lowest per capita consumption of nappies/diaper/pants in Latin America, with average annual consumption of 21 units per child aged up to 36 months. The very low penetration that these products have among lower-income consumers, the largest consumer group in Guatemala, is inhibiting sales growth in nappies/diapers/pants...

800 912 600
Mar 2017

Tissue and Hygiene in Guatemala

50 pages • By Euromonitor International

The Guatemalan tissue and hygiene industry registered stronger retail value growth in current terms in 2016 than the current value CAGR that was recorded over the review period. This acceleration in growth can be accounted for by several factors, such as the expansion of the consumer base for standard and economy products in core categories...

2 125 2 423 1 594
Mar 2017

Incontinence in Guatemala

17 pages • By Euromonitor International

Incontinence products are still seen as being for the elderly or for sick people in hospitals or permanently in bed and therefore need these products. However, improvement in the anatomy of the products which more resemble underwear than diapers, along with marketing campaigns that show that both active men and women can use these products...

800 912 600
Mar 2016