7 reports

Away-From-Home Tissue and Hygiene in Taiwan

17 pages • By Euromonitor International

Away-from-home tissue and hygiene recorded healthy current value growth in the last two years of the review period. Taiwan’s growing tourism industry was the main driver, especially international arrivals, and particularly those from China. In addition, the nation’s ageing population supported demand from health institutions. Euromonitor...

800 912 600
Mar 2016

Nappies/Diapers/Pants in Taiwan

21 pages • By Euromonitor International

The birth rate in Taiwan continued to decline in 2015. Industry players addressed the issue of a low birth rate through continued improvements in product features so as to differentiate their offerings and to drive sales. Players within nappies/diapers/pants focused on breathability, ease of movement and softness. Euromonitor International’...

800 912 600
Mar 2016

Tissue and Hygiene in Taiwan

49 pages • By Euromonitor International

Tissue and hygiene recorded a slight slowdown in current value growth, making 2015 the slowest year for the entire review period. Growth remained quite healthy, despite the already-developed nature of the category. The key reasons for the slowdown in growth relate to poor consumer confidence and a combination of a low birth rate and an ageing...

2 125 2 423 1 594
Mar 2016

Retail Tissue in Taiwan

19 pages • By Euromonitor International

Kitchen towels continued to be the fastest growing category within retail tissue in 2015. The strong performance was due to it being a smaller category, as well as the convenience offered to consumers. Consumers perceive kitchen towels to be a more-hygienic solution. This disposable alternative is seen as being suited to Taiwanese cooking,...

800 912 600
Mar 2016

Incontinence in Taiwan

21 pages • By Euromonitor International

Taiwan’s ageing population ensured strong growth of demand for incontinence products in 2015, making it the best performing category within tissue and hygiene in Taiwan. The number of Taiwanese aged over 65 increased the most in 2015 during the whole review period. This group represents a growing proportion of society, as Taiwan continues...

800 912 600
Mar 2016

Wipes in Taiwan

23 pages • By Euromonitor International

Personal wipes was both the largest and best performing category within wipes in 2015, accounting for a 62% value share of wipes and growing by 2% in current terms. Within personal wipes, by far the best performing category was general purpose wipes, which registered current value growth of 4%. Euromonitor International’ s Wipes in...

800 912 600
Mar 2016

Sanitary Protection in Taiwan

22 pages • By Euromonitor International

Per capita use of sanitary protection amongst women aged 12-54 in Taiwan was 228 units in 2015. Pantyliner use in Taiwan remained limited, with few Taiwanese using these products. This contributed to per capita sanitary protection usage a little lower than those in either North America or Western European. Euromonitor International’...

800 912 600
Mar 2016