Personal Hygiene Market Reports - page 10

Per capita use of nappies/diapers/pants among children aged 0-36 months reached 1,457 units per child in 2016. This is a higher level compared to usage in North America or Western Europe. Therefore, South Korean nappies/diapers/pants is already at a very high level of consumption per child and there is a lack of room for additional growth....

The numbers of people aged 65 years old and over continues to expand in Malaysia and this is a major growth driver in adult incontinence. People within this age group tend to have high levels of disposable income, either due to their retirement plans having matured or from their children, which supports demand for adult incontinence products. Euromonitor...

The total performance of tissue and hygiene in 2016 was a definite slowdown in the context of the review period. The decreased growth rate applies to both volume and value sales of tissue and hygiene in South Korea. For mature categories, development of value-added products is ongoing but the industry is facing a reduction in the target populations....

Retail tissue in South Korea stayed stagnant in 2016. The notable trend was increased value sales coming from the internet retailing channel in 2016. The change was incurred by toilet paper which rose to an 11% value share allocated to internet retailing in 2016. The fierce competition between social commerce players and the leading hypermarkets...

The increasingly busy and hectic lifestyles being led by Malaysia’s urban consumers remains the primary driver of sales growth in wipes. Consumers increasingly prefer the convenience of disposal home care wipes, which can reduce the burdens on their time as they streamline household chores. In addition, rising income levels enable consumers...

The rapidly ageing population is a major social issue for South Korea. The population aged over 65 accounted for 14% of the total population in 2016. This figure was 11% in 2010 and reflects the fast-paced increase of the senior population. As a result, adult incontinence has one of the highest potentials for the tissue and hygiene industry...

Value sales of away-from-home tissue and hygiene expanded by 4% in current terms in 2016 as sales reached MYR200 million. This is because, despite the somewhat uncertain economy conditions in the Malaysia, positive growth is being seen in the travel and tourism and consumer foodservice industries and this is bolstering demand for away-from-home...

The increases being seen in the Malaysian population and the increasing prevalence of urban lifestyles are helping to boost growth rates in retail tissue. The more civilised lifestyles being led by the country’s urban population translate into higher numbers of consumers using different types of tissue products for different needs throughout...

Improvements in living standards and the shift towards increasingly hectic lifestyles are supporting demand for products which offer greater convenience, especially among Malaysia’s ever-expanding middle-income consumer group. Consumers are becoming more aware about disposable tissue and hygiene products and this has resulted in shifts in...

Sanitary protection recorded positive growth in 2016 and this was mainly due to the increased need for these products. Towels remains the largest sanitary protection category in Malaysia and standard towels outsell slim/thin/ultra-thin towels at a ratio of 2:1, while day towels outperform night towels by the same ratio. Slim/thin/ultra-thin...

Malaysia’s great economic success in recent decades has been translated into marked improvements in the quality of life for many in the country. Many families, especially those living in urban areas are generally willing to spend extra on their babies and infants, which has propelled volume growth in nappies/diapers/pants. Nappies/diapers/pants...

Per capita use of sanitary protection in volume terms is 162 units per woman aged 12-54 years old, as of 2016. This is at a lower level when compared to North American and Western European standards. During 2016, the high price of sanitary towels became a social issue which started with a story of low-income family girls who could not afford...

In line with wipes’ rapidly-growing sales and popularity among local consumers, the safety issues related to wipes have become an important criterion. With the revised standards of personal wipes being classified as cosmetic goods since July 2015, all personal wipes are required to follow the labelling standards of cosmetic products from 1...

Away-from-home hygiene which is solely made up of AFH adult incontinence saw 13% current value growth in 2016. This growth figure is a slowed-down pace from the 18% current value CAGR of the entire review period but AFH adult incontinence is still in the development stage in terms of performance. In accordance with the rising ageing population...

Serbia is approaching the level of developed countries in per capita volume use of sanitary protection amongst 12-54 year-old women. In 2016, per capita use reached 236 units per woman per year, while in North America it was 244 units and in Western Europe it reached 255 units. These products increased in popularity over the review period...

The favourable macroeconomic conditions in the country might lead one to expect current value and volume growth of tissue and hygiene to have accelerated. However, it actually experienced a slowdown in 2016 compared to its growth in the previous year. The slowdown was likely caused by the maturity of many categories within the industry and...

By 2016, Kazakhstan reached 416 units per person in the consumption of nappies/diapers/pants. While in North America this number stood at 1,212 units per child, and in Western Europe the per capita consumption of nappies/diapers/pants was 982 units in 2016. Therefore, it could be concluded that in Kazakhstan there is a huge room for growth...

Despite a slowdown in growth of the Bolivian economy, tissue and hygiene continued recording growth during 2016. Bolivian economic conditions limited growth of categories with higher penetration, but companies’ efforts to promote value-added products within emerging categories benefited overall growth. Nevertheless, growth was moderate with...

Parents are increasingly concerned about giving the best to their children and seek products that help them to meet their children’s needs. Companies took advantage of this and focused their efforts on innovation and promoting their brands’ properties, such as absorption, comfort and skin protection. Euromonitor International’s Nappies/Diapers/Pants...

Tissue and hygiene had a better performance in the review period than in 2016, but only in current terms. This was caused by the high inflation in the review period. In constant terms, it saw stronger growth in 2016 than in the review period due to the negative influence of the global economic crisis that hampered sales, especially in 2012. Euromonitor...

According to an industry source, consumers are now starting to discriminate amongst different types of wipes. In the past, wipes only meant baby wipes, and so consumers purchased baby wipes for any task that required the use of wet tissue paper. The practice resulted in the category’s dominance within wipes. Even in 2016, the shelf space allocation...

Ongoing population growth played the most important role in the dynamism of retail tissue in 2016. With annual growth of 1-2%, the population of Uzbekistan increased in total by 8% during the review period. Per capita consumption of retail tissue was 0.4kg at the end of the review period. It is worth underlining that this is much lower than...

Due to a slowdown in Bolivian economic growth, consumers became more rational in terms of purchasing and sought products with the best price/quality ratio. Companies took advantage of this and promoting the properties and performance of their products. Actions such as the inclusion of messages that highlight issues such as being long-lasting...

In Kazakhstan, adult incontinence continued to record positive volume and value growth. A gradual increase in product knowledge and wider product availability in different distribution channels contributed to the higher volume sales of adult incontinence in 2016. The increase of the population aged 65+ years also had a positive influence on...

Away-from-home tissue and hygiene continued to grow in 2016. It saw negative growth in 2012 but recovery continued since then and in 2016. This was due to the increased frequency of consumers eating out in 2016. However, most Horeca establishments’ owners were economising on these products eg choosing automatic hand driers instead of AFH paper...

Retail tissue remains price driven, a trend revealed not only by the growth of low-cost brands such as Toily and SM Bonus but by the preference of consumers to upsize the toilet paper packs that they buy in order to save money. Its average unit price rose by 1% in 2016, slightly lower growth compared to 2015, due to the patronage of big pack...

The use of sanitary protection per capita in the Philippines stays at 97 units per person in 2016. The figure is much lower compared with the use per capita in developed regions, such as Europe’s 255 units per person in a year and North America’s 244 units per person in a year. Euromonitor International’s Sanitary Protection in Philippines...

In general, AFH tissue and hygiene is not well developed in Uzbekistan. However, the category witnessed a strong push thanks to the penetration of two new product categories, AFH boxed facial tissues and AFH paper towels, during the review period. The emergence of these products within AFH tissue and hygiene was the strongest factor influencing...

Per capita volume consumption of retail tissue increased in Serbia in 2016 to reach 5kg. However, this remained far behind North America and Western Europe, which had volume per capita consumption of 14kg and 9kg respectively. This mainly stems from very low per capita volume consumption of paper towels. Many consumers in Serbia still do not...

In 2016, tissue and hygiene in Kazakhstan recorded sustainable growth in current value and volume terms. In comparison to the previous year, volume growth for 2016 was even higher. This was because consumers experienced a gradual recovery in disposable incomes after devaluation in 2014 and 2015. Tissue and hygiene remained unsaturated at the...