8 reports

  • Distribution of Beauty and Personal Care by Format: % Value 2013-2018

In effect, mass brands kept outperforming premium ones in 2018.

  • Cosmetics
  • Personal Care
  • Personal Hygiene
  • Greece
  • Demand
  • Distribution of Beauty and Personal Care by Format: % Value 2013-2018

Within mass women' s fragrances, price remains the number one factor (Myrto is the typical example of success), whilst private label products, notably by Galaxias and Sklavenitis supermarket chains, retain a sizeable share.

  • Cosmetics
  • Fragrance
  • Personal Care
  • Greece
  • Demand
  • Distribution of Beauty and Personal Care by Format: % Value 2013-2018

Fructis Hair Food, launched in 2018, is an innovative ##-in-## mask, which drove growth for the Garnier brand.

  • Cosmetics
  • Greece
  • Demand
  • Hellas SA
  • L'Oréal Hellas SA
  • Distribution of Beauty and Personal Care by Format: % Value 2013-2018

Within hair care, noteworthy " green" launches include Garnier Fructis Hair Food ##-in-## mask by L' Oréal and a new variant of the leading Schwarzkopf colourant brand called Pure Color (containing jojoba, aloe vera and cactus extracts).

  • Cosmetics
  • Greece
  • Distribution of Beauty and Personal Care by Format: % Value 2013-2018

Prices will remain stable, as innovative variants will be launched, but intense promotions (##+##, ##+##) will offset premiumisation.

  • Cosmetics
  • Greece
  • Demand
  • Market Size
  • L'Oréal Hellas SA

One of the key trends of 2016 was improvement of retail value share for multinational brands to the expense of domestic brands.

  • Cosmetics
  • Personal Hygiene
  • Iran

One reason for this better performance was reduced purchasing power, which dampened sales of premium products.

  • Cosmetics
  • Iran
  • Demand

One of the main reasons for the channel' s rapid growth in popularity in this category was the offer of authentic products.

  • Cosmetics
  • Iran
  • Demand