60 reports

Food preparation appliances continued to experience solid demand in 2021, continuing on from the steady performance seen during the review period. Locals enjoy cooking together especially during festive seasons such as Raya, Haji, Chinese New Year, Deepavali, and Christmas. Local consumers have also shown a growing interest in cooking and...

  • Cooking Appliance
  • Malaysia
  • Small Appliance Revenue
  • White Goods Revenue

Microwaves saw steady growth in retail volume terms in 2021, with these appliances increasingly adopted by local households due to their convenience, flexibility, space-saving design and ability to cook a wide range of meals in addition to other attributes such as defrosting capabilities. Microwaves in Malaysia report offers a comprehensive...

  • Home Appliance
  • White Goods
  • Small Appliance
  • Malaysia
  • Small Appliance Revenue
  • White Goods Revenue

Oral care appliances dominates retail volume sales of personal care appliances in Malaysia, with this category also seeing the most dynamic growth in 2021 due to heightened hygiene awareness among consumers. Following government advice, consumers carried out more thorough personal care routines with some people upgrading from manual toothbrushes...

  • Personal Care Appliance
  • Malaysia
  • Small Appliance Revenue
  • White Goods Revenue

All categories within food preparation appliances delivered growth during 2021, with sales rising as the COVID-19 pandemic in Vietnam became serious. A longer lockdown period and strict social distancing policies were applied in response to the rise in cases, while food and drink services such as Grab Food and Delivery Now were prohibited...

  • Cooking Appliance
  • Vietnam
  • Small Appliance Revenue
  • White Goods Revenue

From May 2021, the COVID-19 pandemic became serious in Vietnam with longer lockdown periods and strict social distancing measures applied across all provinces. Furthermore, food and drink delivery services such as Grab Food and Delivery Now were also prohibited for part of the year. As such, consumers had to cook for themselves more frequently...

  • Home Appliance
  • White Goods
  • Small Appliance
  • Vietnam
  • Small Appliance Revenue
  • White Goods Revenue

Electric facial cleansers remained the most dynamic category within personal care appliances in 2021 in retail volume terms. Sales in this category were strongly driven by beauty vlogs, YouTubers and social media platforms such as TikTok, especially as consumers had more time to spend online due to the lockdowns. This led to strong growth...

  • Personal Care Appliance
  • Vietnam
  • Small Appliance Revenue
  • White Goods Revenue

Despite the COVID-19 pandemic becoming more serious in Vietnam in 2021, volume sales of vacuum cleaners were less impacted than many other areas of consumer appliances. Vacuum cleaners continued to see steady growth in 2021 albeit slightly slower than in previous years. People were spending more time at home due to the quarantine lockdown...

  • Vacuum Cleaner
  • Vietnam
  • Small Appliance Revenue
  • White Goods Revenue

Demand for food preparation appliances in Thailand has picked up in 2021. Growth in overall retail volume sales for the entire year is expected to be slightly stronger than that witnessed in 2020, and most categories are set to show improved performances in this respect. Food Preparation Appliances in Thailand report offers a comprehensive...

  • Cooking Appliance
  • Thailand
  • Small Appliance Revenue
  • White Goods Revenue

Retail volume sales of microwaves in Thailand declined in 2020 as consumers reined in spending due to the negative economic impact of COVID-19 and lockdown measures made it more difficult to purchase these products. Demand has rebounded at a robust pace in 2021, however, with the category set to register healthy growth in volume terms for...

  • Home Appliance
  • White Goods
  • Small Appliance
  • Thailand
  • Small Appliance Revenue
  • White Goods Revenue

Demand for many types of personal care appliances slowed in 2020 as the economic shock of COVID-19 led Thai consumers to rein in non-essential spending. While consumers have remained cautious in their spending habits in 2021 amidst ongoing economic uncertainty, overall demand has rebounded, with growth in total retail volume sales for the...

  • Personal Care Appliance
  • Thailand
  • Small Appliance Revenue
  • White Goods Revenue

Early in 2020, sales of food preparation appliances failed to take off, despite people staying at home and spending more time cooking. This came from the pressure created by the economic impact of the pandemic, resulting in low consumer confidence. However, towards the end of 2020 the economy slowly recovered, and this helped to maintain growth...

  • Cooking Appliance
  • Indonesia
  • Small Appliance Revenue
  • White Goods Revenue

Microwaves initially struggled to achieve growth early on in the pandemic, as there were economic uncertainties and people decided to save their money for a rainy day. This meant that people were not purchasing appliances that they considered as non-essential. Microwaves has a very low household penetration rate in Indonesia, as many people...

  • Home Appliance
  • White Goods
  • Small Appliance
  • Indonesia
  • Small Appliance Revenue
  • White Goods Revenue

Personal care appliances experienced strong retail volume growth in 2021, after a slower performance in 2020, as the economic situation improved, and consumer confidence was higher. In 2020, the pandemic forced people to stay at home and they were unable to go beauty salons or hairdressers. This resulted in continued growth for hair care appliances...

  • Personal Care Appliance
  • Indonesia
  • Small Appliance Revenue
  • White Goods Revenue

Retail volume sales of vacuum cleaners continued to decline in 2021, as these products are still not considered as essential in most households in the country. While the economy started to recover in 2021 and consumers who purchase these products are mainly middle- to higher-income consumers whose incomes were not too affected by the pandemic,...

  • Vacuum Cleaner
  • Indonesia
  • Small Appliance Revenue
  • White Goods Revenue

Sales of food preparation appliances in Singapore saw a slight fall in 2021, with the category mainly being pulled down by the decline of juice extractors. However, categories such as blenders and food processors continued to grow, although more slowly than in 2020, as demand was bought forward into 2020 due to the uptick in at home cooking...

  • Cooking Appliance
  • Singapore
  • Small Appliance Revenue
  • White Goods Revenue

Microwaves continued to experience strong growth during the COVID-19 pandemic, as people consumed food at home more often and needed a microwave to heat food after being stored in the fridge or freezer. Consumers were looking for newer products in order to ensure better heating of food, and consumers did not postpone their purchases of these...

  • Home Appliance
  • White Goods
  • Small Appliance
  • Singapore
  • Small Appliance Revenue
  • White Goods Revenue

Overall vacuum cleaners in Singapore registered positive retail volume growth in 2021, with increases for both standard and robotic vacuum cleaners. Growth in standard vacuum cleaners was supported by strong demand for stick vacuum cleaners, with this category seeing the strongest increase in retail volume terms. Stick vacuum cleaners continued...

  • Vacuum Cleaner
  • Singapore
  • Small Appliance Revenue
  • White Goods Revenue

Personal care appliances experienced more conservative growth in 2021 than in 2020, as Singapore allowed more social gatherings and had fewer COVID-19 restrictions compared with 2020. In 2020, hair care appliances experienced very strong growth as barber shops and beauty salons were closed for a period of time and consumers decided to purchase...

  • Personal Care Appliance
  • Singapore
  • Small Appliance Revenue
  • White Goods Revenue

Faced with further waves of COVID-19 in 2021, Malaysia experienced further restrictions with consumers forced to stay at home more. With many people switching to working from home and home schooling there was a greater willingness to invest in air treatment products to make staying home more comfortable. Some resorted to air coolers and cooling...

  • Home Appliance
  • White Goods
  • Small Appliance
  • Malaysia
  • Small Appliance Revenue
  • White Goods Revenue

Demand for vacuum cleaners in Malaysia continued to grow in 2021 with sales supported by the increasing number of consumers forced to stay at home due to the ongoing threat from COVID-19. This home seclusion allowed greater time for household chores, while there was also heightened awareness of the need to maintain strict cleaning and hygiene...

  • Vacuum Cleaner
  • Malaysia
  • Small Appliance Revenue
  • White Goods Revenue

The COVID-19 pandemic intensified in Vietnam in 2021 which placed a heavy burden on the economy as businesses were forced to close or reduce their operations. As a result, consumers became more careful with their budgets due to the prevailing economic uncertainty, which limited growth in first-time sales of air treatment products. This was...

  • Home Appliance
  • White Goods
  • Small Appliance
  • Vietnam
  • Small Appliance Revenue
  • White Goods Revenue

After strong growth through most of the review period, COVID-19 led to a retail volume decline in large cooking appliances in 2020 and 2021. Despite the fact that people had more time to cook at home due to lockdowns and home seclusion, they tended to be more cautious and saved money and delayed any upgrades or kitchen remodelling. Meanwhile,...

  • Cooking Appliance
  • Vietnam
  • Small Appliance Revenue
  • White Goods Revenue

Overall demand for air treatment products has picked up in 2021, with growth in total retail volume sales set to surpass that registered in 2020 and most categories projected to record stronger performances in this regard. Air Treatment Products in Thailand report offers a comprehensive guide to the size and shape of the market at...

  • Home Appliance
  • White Goods
  • Small Appliance
  • Thailand
  • Small Appliance Revenue
  • White Goods Revenue

Demand for vacuum cleaners has increased in 2021, with overall retail volume sales growth for the entire year projected to be considerably stronger than that witnessed in 2020 and most categories poised to record improved results in this regard. The epidemiological situation in Thailand has worsened dramatically since April due to a severe...

  • Vacuum Cleaner
  • Thailand
  • Small Appliance Revenue
  • White Goods Revenue

Air conditioners became a huge talking point in Indonesia during the pandemic, as there was a strong surge in demand from consumers as more people worked and studied at home and needed air conditioners for comfort. However, manufacturers struggled to supply these products to stores due to shortages. The first reason for this was components...

  • Home Appliance
  • White Goods
  • Small Appliance
  • Indonesia
  • Small Appliance Revenue
  • White Goods Revenue

2020 was a bad year for air conditioners, as housing construction projects were delayed due to a lack of manpower and lack of materials supply. Lockdown restrictions also meant that it became more difficult to carry out installations in homes. Many people also postponed replacement purchases due to the economic uncertainty created by the pandemic. Air...

  • Home Appliance
  • White Goods
  • Small Appliance
  • Singapore
  • Small Appliance Revenue
  • White Goods Revenue

Following solid demand pre-COVID-19, large cooking appliances, like many major appliances in Malaysia, suffered declining volume sales in 2020. The use of MCOs and lockdowns to control the spread of the virus led to economic instability and rising unemployment levels which in turn resulted in decreasing disposable incomes, with many consumers...

  • Cooking Appliance
  • Malaysia
  • Small Appliance Revenue
  • White Goods Revenue

After declining in 2020 due to the economic shock and societal disruption caused by the outbreak of COVID-19, overall demand for large cooking appliances in Thailand has increased in 2021, with all categories set to register significantly improved performances in terms of year-on-year retail volume sales. Large Cooking Appliances...

  • Cooking Appliance
  • Thailand
  • Small Appliance Revenue
  • White Goods Revenue

Large cooking appliances maintained solid growth in 2021, as the economy stabilised in the first half of the year, while most people were still stuck at home because of the pandemic. Some Indonesian consumers developed a liking for cooking and baking as a hobby during the pandemic. Large Cooking Appliances in Indonesia report offers...

  • Cooking Appliance
  • Indonesia
  • Small Appliance Revenue
  • White Goods Revenue

In 2020, retail volume sales of large cooking appliances saw a significant decline, as consumers tried to save money and postponed replacement where possible. While people did spend more time at home cooking, most households already owned a hob. Some people also looked for alternative products which are more affordable, such as freestanding...

  • Cooking Appliance
  • Singapore
  • Small Appliance Revenue
  • White Goods Revenue