About 200 reports

The Research provides critical analysis of the key business models, strategies and developments, whilst providing insights into the future of the technology. In-depth analysis of the consumer and enterprise market is presented across the four key hardware platforms, namely Smartphones, Tablets, Head-Mounted Devices, and Consumer Vehicles....

  • Virtual Reality
  • World

Virtual & Augmented Reality in Retail - Thematic Research Summary There is a growing consensus in the IT industry that computer-generated Alternative Reality has the potential to become the next big computing platform. Alternative Reality - which encompasses virtual reality (VR), augmented reality...

  • Virtual And Augmented Reality
  • World
  • Online Shopping Penetration
  • Internet Subscribers

In this report, we highlight some of the key challenges faced by enterprises in the digital era and the multi-channel world with a focus on customer experiences. We then also present use cases and examples of how leading organizations are creating the customer experience of the future using emerging technologies such as AR/VR and even utilizing...

  • Virtual And Augmented Reality
  • Singapore
  • Asia
  • Store Closures
  • Online Expenditure

This IDC study provides an updated forecast for the worldwide augmented and virtual reality hardware market for the 2018-2022 period."The worldwide augmented and virtual reality market is poised to take stronger steps forward in 2018," says Ramon T. Llamas, research director for IDC's Mobile Devices and AR/VR team. "Already, we are seeing...

  • Virtual And Augmented Reality
  • World

Networking Equipment Scorecard - Thematic Research Summary We are entering the era of software defined everything (SDE) in which the balance between hardware and software will shift decisively towards software. Hardware vendors will have to adapt in order to remain relevant and profitable. While...

  • Internet Of Things
  • Augmented Reality
  • World
  • Mobile Subscribers
  • Software Revenue

Virtual & Augmented Reality in Oil & Gas - Thematic Research Summary Alternative reality - which encompasses virtual reality (VR), augmented reality (AR), and mixed reality (MR) - could become the next big computing platform.In VR, the user is immersed in an entirely artificial world. In AR,...

  • Virtual Reality
  • Virtual And Augmented Reality
  • World
  • China
  • Internet Subscribers
  • VR Headset Sales

PCs, mobiles and consoles make up the digital gaming industry, a global market that is anticipated to grow at a CAGR of 18.98% (2018-2023) and reach a value of USD 323.91 Bn. Mobile games, the fastest growing segment, followed by console games and PC games, owes its upward trajectory to low entry barriers, and swift adoption of smartphones...

  • PC Game
  • Virtual Reality
  • Mobile Game
  • Console Game
  • Smartphone
  • World
  • Smartphone Penetration
  • Disposable Income

Overview: While Augmented Reality (AR) and Virtual Reality (VR) consumer, enterprise, and industrial applications garner most of the media’s attention, AR and VR are quietly becoming integral tools for the defense sector including military, special police, and homeland security. AR in particular is important in support...

  • Defense
  • Virtual And Augmented Reality
  • World
  • Europe
  • North America
  • APAC

ENTERTAINMENT & MEDIA INDUSTRY ALMANAC 2019 Key Findings: • Plunkett Research lists top 500 companies in Entertainment & Media Industry and names top trends changing the industry for the mid term. Key Features: • Industry trends analysis, market data and competitive intelligence •...

  • Video Game Hardware
  • Marketing Research
  • Music
  • Online Radio
  • Virtual Reality
  • Online Music Distribution
  • TV Advertising
  • Online Publishing
  • Video Game
  • Mobile Application
  • Media And Entertainment
  • TV Broadcasting
  • World

Mixed Reality market by Component (Hardware and Software), Device Type (Wired and Wireless), and Application (Aerospace & Defense, Architecture, Entertainment & Gaming, Medical, and Others) - Global Opportunity Analysis and Industry Forecast, 2018-2024 Mixed reality, also referred to as hybrid reality, is a next-generation...

  • Virtual And Augmented Reality
  • Aerospace And Defense
  • World

This IDC study is a translation of the Japanese document IDC #JPJ42927518. It presents the share of head-mounted display (HMD) in the Japan augmented reality and virtual reality (AR/VR) headset market. This study excludes simplified assembly headsets. "In 2018, many technologies will emerge in each type of AR that will support future market...

  • Augmented Reality
  • Japan
  • VR Headset Sales

Overview: Immersive Technologies include Augmented Reality, Haptic Internet, and Virtual Reality. The term ’immersive’ is used as this category embodies those technologies that facilitate a fully engrossing human experience, often including multiple senses as well as interaction with virtual objects and/or interaction...

  • Augmented Reality
  • Virtual Reality
  • World

This IDC study provides details of IDC's Worldwide Semiannual Augmented Reality and Virtual Reality (AR/VR) Spending Guide taxonomy. It should be used as a companion piece for the spending forecast. Technology suppliers can use this forecast structure to help them build an industry-focused outlook to pursue AR/VR market opportunities. The...

  • Virtual And Augmented Reality
  • World

New technologies are creating massive upheavals in customer expectations and changing competitive realities. Nearly every company finds itself embarking on a digital transformation in order to maintain relevancy in the digital era. In order to better understand how companies are responding to this epochal shift, Euromonitor conducted a Digital...

  • Artificial Intelligence
  • Internet Of Things
  • Advanced IT
  • Virtual Reality
  • Augmented Reality
  • World
  • Income Inequality

Global Edge Computing Market By Deployment (On-Premise, & Cloud), By Application (IoT, Video Surveillance, etc.), By Component (Hardware & Software), By End-User (Manufacturing, Power, etc.), By Region, Competition Forecast & Opportunities, 2015-2022 According to ’Global Edge Computing Market By Deployment, By Application,...

  • Video Surveillance
  • Virtual And Augmented Reality
  • Smart City
  • Smart Grid
  • Smart Home
  • World

According to the Virtual Reality Society in the UK, Virtual Reality (VR) is the term used to describe a three-dimensional, computer-generated environment which can be explored and interacted with by a person. That person becomes part of this virtual world and is able to manipulate objects or perform a series of actions. A Virtual Reality system...

  • Virtual Reality
  • World
  • Health Expenditure
  • VR Headset Market Share

This IDC study provides a forecast for the worldwide augmented and virtual reality hardware market for the 2018-2022 period."While 2017 was a year of significant slowdown for the AR/VR market, it was also a time for vendors to sow the seeds of future growth," says Ramon T. Llamas, research manager for IDC's Devices and Displays team. "A combination...

  • Virtual And Augmented Reality
  • World
  • Retail Revenue

Overview: The convergence of two powerful technologies and solutions, Mobile Commerce and Mixed Reality, will create many opportunities for new revenue generating applications. These applications will have a directly positive impact on the mobile commerce ecosystem as a new methods of interacting with real brands and real...

  • Virtual And Augmented Reality
  • Virtual Reality
  • Mobile Payment
  • Augmented Reality
  • World

This market research report on the healthcare augmented reality (AR) and virtual reality (VR) market offers analysis on the market size and forecast, market share, industry trends, growth drivers, and vendor analysis. The market study also includes insights about segmentation by applications (AR (surgeries, rehabilitation, and training...

  • Healthcare
  • Virtual And Augmented Reality
  • World
  • Health Expenditure
  • Disposable Income

Overview: While Augmented Reality (AR) represents a live (direct or indirect) view of a real-world environment, Mixed Reality (MR) is a hybrid reality in which physical and digital objects co-exist and interact in real-time. In contrast, Virtual Reality (VR) focuses on virtual experience through realistic interaction with...

  • Virtual Reality
  • Augmented Reality
  • World

Overview: Wearable technology represents a relatively narrow range of form factors yet a very wide array of use cases for enterprise, industry, and consumer segments. One of the most important focus areas is Augmented Reality (AR) and Mixed Reality (MR) in which ease of use and convenience are extremely important factors...

  • Wearables
  • Augmented Reality
  • World

The Global Augmented Reality and Virtual Reality in Healthcare Market is poised to grow strong during the forecast period 2017 to 2025. Some of the prominent trends that the market is witnessing include growth in big data and analytics, interoperability issues in global digital storage devices, recent technological...

  • Virtual Reality
  • Augmented Reality
  • World
  • APAC

HSRC research methodology was based on the following research activities: • 31 Industry 4.0 round table focus groups with 87 leading industry executives from 17 countries • 79 face-to-face interviews with industry 4.0 executives • Meta-research*** based on >4000 industry respondents in 27 countries and over 2000...

  • Virtual Reality
  • Robotics
  • Software
  • IT Services
  • Industrial Robot
  • Artificial Intelligence
  • Cloud Computing
  • 3D Printing
  • Research And Development
  • World
  • Employment Costs

“Augmented and virtual reality in healthcare market projected to grow at a CAGR of 36.6% during the forecast period” The augmented and virtual reality in healthcare market was valued at USD 769.2 million in 2017 and is expected to reach USD 4,997.9 million by 2023, at a CAGR of 36.6% during the forecast period. The increasing...

  • Healthcare
  • Virtual And Augmented Reality
  • APAC
  • North America
  • Europe
  • Health Expenditure
  • Gross Domestic Product

The Global Augmented Reality and Virtual Reality Market is poised to grow strong during the forecast period 2017 to 2025. Some of the prominent trends that the market is witnessing include growing investments in the augmented reality market, increasing demand for AR devices and apps in tourism and medical sectors...

  • Virtual And Augmented Reality
  • Augmented Reality
  • Virtual Reality
  • World

This IDC study presents an updated five-year forecast for the worldwide augmented and virtual reality hardware market."The virtual reality market continues to grow, and competition among the hardware vendors and platform owners is becoming more intense," says Tom Mainelli, IDC's VP for Devices and AR/VR. "Meanwhile, the AR headset market continues...

  • Virtual And Augmented Reality
  • World
  • Retail Revenue

This IDC study discusses the worldwide connected devices and AR/VR 2018 predictions."The device landscape continues to change at breakneck speed as more organizations support mobile devices, and new technologies such as augmented and virtual reality begin to fundamentally change work processes in businesses both large and small," says Tom...

  • Virtual Reality
  • Internet Of Things
  • World
  • Smartphone Sales
  • Smartphone Penetration

The Global Head Mounted Display Market is poised to grow strong during the forecast period 2017 to 2025. Some of the prominent trends that the market is witnessing include increase in adoption of AR and VR technologies, increase in demand from defence sector, decreasing microdisplay prices and growth opportunities/investment...

  • Virtual And Augmented Reality
  • World
  • APAC

Nearly every company now finds itself in the midst of a digital transformation as it aims to maintain relevancy in the digital era. In order to better understand how companies are responding to this epochal shift, Euromonitor International conducted an Industry Insights Survey of 1,445 professionals globally. The survey gauges where companies...

  • Artificial Intelligence
  • Internet Of Things
  • Advanced IT
  • Virtual Reality
  • Augmented Reality
  • World

This study covers the latent demand outlook for personal technologies across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent share the city is of...

  • Virtual And Augmented Reality
  • Mouth Disease
  • Wearables
  • Beef
  • Packaging
  • United States
  • Disposable Income
  • Purchasing Power Parity