74 reports

An example of this trend is Areon from Balev Corp, which is a car air freshener and is one of the most dynamic brands within car air fresheners.

  • Air Freshener
  • Household Products
  • Georgia
  • Forecast

However, it remained common, especially in low-income households, to buy one type of detergent and use it for laundry care, surface care and dishwashing.

  • Air Freshener
  • Household Products
  • Uruguay
  • Demand

Only one private label line held a notable value share within Serbian air care as of 2017 - Denkmit by dm-Drogerie Markt.

  • Air Freshener
  • Household Products
  • Serbia
  • Forecast

One successful campaign during the review period was that for Reckitt Benckiser' s Mortein brand, which sought to educate consumers on how to reduce and eliminate the threat of dengue.

  • Air Freshener
  • Household Products
  • Pakistan
  • Demand

The government plan RAWAJ, which aims to create more modern retailers in the country and also help modernise traditional ones, will help the expansion of supermarkets and hypermarkets all over the country.

  • Air Freshener
  • Household Products
  • Morocco

Local brands developed strong demand from Egyptian consumers who seek local products to avoid the very Local Players Invade Air Care in Egypt PROSPECTS HEADLINES Passport ## high prices of international ones.

  • Air Freshener
  • Household Products
  • Egypt
  • Forecast

It is one of the fastest growing sectors in the Philippines, especially within the Information Technology (IT) sector.

  • Air Freshener
  • Philippines
  • Procter & Gamble Company
  • S.C. Johnson & Son, Inc.
  • Unilever PLC

Home Care in Serbia

2125 2423 1885

All surface care categories but one saw an increase in average unit price in 2017.

  • Air Freshener
  • Household Products
  • Serbia
  • Demand
  • Forecast

With the country' s urban population expected to grow at a rate of ##% over the forecast period, demand for fabric softeners should continue to flourish.

  • Air Freshener
  • Household Products
  • Pakistan
  • Demand
  • Reckitt Benckiser Group plc

Home Care in Nigeria

2125 2423 1885

A buy-one-get-one-free promotion is ongoing, whereby two variants of Dettol multipurpose cleaner are strapped together and sold for the price of one.

  • Air Freshener
  • Nigeria
  • Demand
  • Trade
  • Unilever PLC

Home Care in Uruguay

2125 2423 1885

Bleach was typically sold in Uruguay in liquid formats as one of the cheapest home care products.

  • Air Freshener
  • Uruguay
  • Demand
  • Electroquímica SA
  • Unilever PLC

## Passport ## AIR CARE IN CAMEROON - CATEGORY ANALYSIS TRENDS Current value sales rise by ##% to reach XAF##. ## billion in 2016 Increasing demand for car air refreshers boosts sales in 2016 Average current value unit price grows by ##% in 2016 SC Johnson and Reckitt Benckiser Group lead

  • Air Freshener
  • Household Products
  • Cameroon
  • Demand

Chapter III Market Survey Analysis ##.

  • Air Freshener
  • China
  • Demand
  • Supply
  • Trade

Air Care in Iran

800 912 710

However, one key factor that could hinder growth is the decline in purchasing power.

  • Air Freshener
  • Household Products
  • Iran
  • Forecast
  • Fouman Chimie Group

Air care is set to register higher volume growth over the forecast period than that of the review period as the category is anticipated to be one of the leading growth categories in home care in Bolivia.

  • Air Freshener
  • Household Products
  • Bolivia

Increasing population migration towards cities is also expected to benefit modern grocery retailers and international firms such as Procter & Gamble that are looking to enter new markets as well as increase their outreach in existing ones.

  • Air Freshener
  • Demand
  • Procter & Gamble Company
  • Reckitt Benckiser Group plc
  • S.C. Johnson & Son, Inc.

It is one of the fastest growing sectors in the Philippines, especially within the Information Technology (IT) sector.

  • Air Freshener
  • Household Products
  • Philippines

Deodorising Products Likely To Generate Higher Demand One trend which is likely to be present in all air care categories over the forecast period is the rising consumer interest in deodorising products.

  • Air Freshener
  • Household Products
  • Japan
  • Demand

Air care is one option to make them feel less stressed in a more pleasant environment.

  • Air Freshener
  • Household Products
  • Thailand
  • Demand

On the other hand, manufacturers constantly implement strong promotions, mostly noticeable through free refill offers and buy-one-get-one free.

  • Air Freshener
  • Household Products
  • United Arab Emirates

## Passport ## AIR CARE IN VIETNAM - CATEGORY ANALYSIS Air care registers ##% current value growth in 2017, to reach VND## billion Rising health awareness continues to constrain the development of air care The average unit price of air care witnesses a ##% increase in current terms in

  • Air Freshener
  • Household Products
  • Vietnam

Private Label Penetration Continued To Increase Aldi Ireland Ltd was one of the fastest growing players in the category in 2017.

  • Air Freshener
  • Household Products
  • Ireland
  • Demand
  • Yankee Candle Company, Inc.

The main factor behind the decline PROSPECTS HEADLINES Air care is one of the most concentrated and competitive categories within home care.

  • Air Freshener
  • Household Products
  • Belgium

AIR CARE IN HONG KONG, CHINA Euromonitor International February 2018 Passport I LIST OF CONTENTS AND TABLES Air Care in Hong Kong, China - Category analysis....................................................................... ## Headlines...................................................

  • Air Freshener
  • Household Products
  • China

Led by Guangzhou Liby Enterprise Group, domestic manufacturers outpaced international ones in 2017, as six out of the top ## players in home care were domestic ones.

  • Air Freshener
  • Household Products
  • China

Procter & Gamble Maintains Its Leading Position With the Ambi Pur Brand Procter & Gamble has underlined its status as Lithuania' s leading air care company, registering a one percentage point increase in its value share in 2017.

  • Air Freshener
  • Household Products
  • Lithuania
  • Demand
  • Procter & Gamble Company

AIR CARE IN AUSTRALIA Euromonitor International March 2018 Passport I LIST OF CONTENTS AND TABLES Air Care in Australia - Category analysis...................................................................................... ## Headlines....................................................

  • Air Freshener
  • Household Products

Godrej AER is now one of the leading players in spray and car air fresheners.

  • Air Freshener
  • Household Products
  • India
  • Demand

Consumers' purchasing habits were the main reason for this, whereby they purchase all key household items in one weekly shop.

  • Air Freshener
  • Household Products
  • New Zealand
  • Forecast

Although they have fundamentally differing marketing strategies, one common theme is the premiumisation pursued by the two major players, SC Johnson and Reckitt Benckiser.

  • Air Freshener
  • Household Products
  • Brazil
  • Reckitt Benckiser Group plc