Writing Instruments in Singapore

Writing Instruments in Singapore

  • July 2018 •
  • 13 pages •
  • Report ID: 1041514
Within pens, roller ball pens continued to account for the highest retail current value sales in 2018. In response, manufacturers have expanded their range of roller ball pens. Pentel, for example, introduced Energel Kawaii+ roller ball pens, which come in six different Japanese Kimono patterns, in 2017. As part of the marketing strategy, the company organised the “Be Our Ms Kawaii” photo contest, which required female participants to upload a picture of themselves with the new Energel pen. The...

Euromonitor International’s Writing Instrumentsin Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage:
Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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