Home Insecticides in Nigeria

Home Insecticides in Nigeria

Nigeria’s high malaria prevalence due to persistent mosquito infestation means that home insecticides is a major product category in Nigeria and one which is growing well in line with the growing population as well as urbanisation. Competition between key brands such as Mortein, Raid and Baygon, accompanied by strong marketing and advertising campaigns and frequent promotions, are also helping to boost growth.

Euromonitor International’s Home Insecticides in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Insecticides market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


HOME INSECTICIDES IN NIGERIA
Euromonitor International
May 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Insecticides by Category: Value 2009-2014
Table 2 Sales of Home Insecticides by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Home Insecticides: % Value 2010-2014
Table 4 LBN Brand Shares of Home Insecticides: % Value 2011-2014
Table 5 Forecast Sales of Home Insecticides by Category: Value 2014-2019
Table 6 Forecast Sales of Home Insecticides by Category: % Value Growth 2014-2019
Gongoni Co Ltd in Home Care (nigeria)
Strategic Direction
Key Facts
Summary 1 Gongoni Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Gongoni Co Ltd: Competitive Position 2014
Executive Summary
Home Care Grows Faster in 2014 Than Over the Review Period
Local Producers and Vibrant Competition Key To Driving Growth in 2014
Unilever Nigeria Plc Fights Back Against Competition Through Brand Renewal
Traditional Distribution Channels Remain Important Despite Growth in Modern Retailing
Forecast Growth Expected To Be Strong
Market Indicators
Table 7 Households 2009-2014
Market Data
Table 8 Sales of Home Care by Category: Value 2009-2014
Table 9 Sales of Home Care by Category: % Value Growth 2009-2014
Table 10 NBO Company Shares of Home Care: % Value 2010-2014
Table 11 LBN Brand Shares of Home Care: % Value 2011-2014
Table 12 Distribution of Home Care by Format: % Value 2009-2014
Table 13 Distribution of Home Care by Format and Category: % Value 2014
Table 14 Forecast Sales of Home Care by Category: Value 2014-2019
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 3 Research Sources












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