Consumer Lifestyles in Austria

Consumer Lifestyles in Austria

While Austrian consumers are concerned about the state of the economy and their own household situations, for the most part they find themselves in better financial shape than many of their European counterparts. Consumer expenditure has remained relatively steady, reaching €20,631 per capita in 2013. On the other and, older savers have seen returns hit by low interest rates while younger Austrians are concerned about finding and keeping jobs and paying high city rental costs.

Euromonitor’s Consumer Lifestyles in Austria report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation’s lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Consumer Lifestyles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International
May 2014


Top Five Consumer Trends
Consumers Increasingly Looking for Local Food Products
Austrians Having Fewer Children But Spending More on Child-related Gifts
Austrian Consumers Looking To Tackle Unwanted Weight Gain
Ageing Consumers Enjoying Comfortable Retirement
Austrian Cities Attracting Growing Number of Foreign Student and Workers
Consumer Segmentation
Babies and Infants
Young Adults
Middle Youth
Table 1 Consumer Segmentation and Population Data 2000-2016
Chart 1 Population Aged 15-64 Compared with Old-Age Dependency Ratio 2000-2020
Housing and Households
Home Ownership
Household Profiles
Running Costs
Table 2 Housing and Households Data 2000-2016
Chart 2 Number of Households by Disposable Income Bracket 2005/2010/2015
Money and Savings
Attitudes Toward Payment Methods
Loans and Mortgages
Table 3 Money and Savings Data 2000-2016
Chart 3 Consumer Lending Compared with Savings and Savings Ratio 2008-2016
Eating and Drinking
Eating Habits
Drinking Habits
Table 4 Eating and Drinking Data 2000-2016
Chart 4 Real Growth in Consumer Expenditure and Real Growth in Consumer Expenditure on Food and Alcoholic Drinks 2000-2016
Grooming and Fashion
Perceptions of Beauty
Female Grooming
Male Grooming
Fashion Trends
Table 5 Grooming and Fashion Data 2000-2016
Chart 5 Real Growth in Consumer Expenditure and Real Growth in Consumer Expenditure on Clothing, Footwear and Personal Care 2000-2016
Health and Wellness
Attitudes To Health and Well-being
Attitudes To Smoking
Table 6 Health and Wellness Data 2000-2016
Chart 6 Real Growth in Public and Private Expenditure on Health Compared with Healthy Life Expectancy at Birth 2000-2013
Shopping Habits
Main Household Shop
Shopping for Big-ticket Items
Personal Shopping
Shopping Online
Table 7 Shopping Data 2000-2016
Chart 7 Index of Retail Sales through Discounters, Hypermarkets, Supermarkets and Internet Retailing 2000-2016
Leisure and Recreation
Staying in
Going Out
Sport and Fitness
Public Holidays, Celebrations and Gift-giving
Table 8 Leisure and Recreation Data 2000-2016
Chart 8 Percentage of Households in Possession of Cable TV, Satellite TV System, Internet Enabled Computer, Mobile Telephone, Video Games Console 2000-2016
Getting Around
Private Transport
Public Transport
Air Travel
Table 9 Transport Data: 2000-2016
Chart 9 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Transport Services and Purchase of Cars, Motorcycles and Other Vehicles 2000-2016


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