Off the press: The continued value of print ads may somewhat temper the industry’s decline
Printing in the US The Printing industry is in the midst of a decline as digital products and services continue to displace printed materials. The industry’s two largest markets, advertising and publishing, have both accelerated their moves online over the five years to 2019, reducing demand for printing. Although improvements in consumer spending and business sentiment have driven growth in advertising spending, which is historically an indicator of demand for print, all of this recent growth has occurred in nonprint channels, particularly the internet. Declining demand and price pressure resulting from excess capacity have forced industry operators to consolidate to maintain profit margins, with the number of industry establishments and employees expected to decline. In addition to consolidating print operations, industry companies have increasingly moved into value-added creative and logistics services to offset declining print demand and provide a one-stop shop that strengthens customer relationships. Industry revenue is expected to fall over the five years to 2024. Substitutes for commercially printed material, such as online media, will continue to adversely affect industry demand. However, there remain some bright spots for the industry. Although industry operators will persistently lose revenue to digital media, the continued value of print advertisements to marketing campaigns will temper the pace of printing’s decline.
Companies in the Printing industry primarily print on paper, textile products, metal, glass, plastic and other materials, excluding fabric. Industry operators engage in a variety of printing processes including lithographic, gravure, screen, flexographic, digital and letterpress processes. This industry does not include publishers that also perform printing, nor does it comprise companies that perform prepress or postpress services without traditional printing.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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194 pages •
By The Business Research Company
• Oct 2021
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Gross Domestic Product Growth Rate
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