Alcoholic Drinks in Guatemala
- May 2016
- 63 pages
- Euromonitor International
In the years 2011-2014 Guatemala had a price war amongst leading beer producers Cervecería Centroamericana SA and AmBev de Centroamérica SA that caused beer prices to drop considerably and volume to increase considerably. This also had direct impact on volume sales of other categories such as spirits and RTDs/high-strength premixes. In 2015 this price war came to an end, mainly because consumers began to purchase alcoholic drinks based on their preferences and not just prices.
Euromonitor International’s Alcoholic Drinks in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International’s Alcoholic Drinks in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
ALCOHOLIC DRINKS IN GUATEMALA
Euromonitor International
May 2016
LIST OF CONTENTS AND TABLES
Executive Summary
Guatemala's Price War on Beer Comes To An End
Premiumisation Boosts Sales in Some Categories
Domestic Companies Lead Alcoholic Drinks Industry
Independent Small Grocers Remains Strongest Retailing Channel
Strong Forecast Performance Expected
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 5 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 7 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Key New Product Launches
Market Indicators
Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 12 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 19 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 20 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 21 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2015
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 1 Research Sources
Cervecería Centroamericana SA in Alcoholic Drinks (guatemala)
Strategic Direction
Key Facts
Summary 2 Cervecería Centroamericana SA: Key Facts
Competitive Positioning
Summary 3 Cervecería Centroamericana SA: Competitive Position 2015
Distribuidora Marte SA in Alcoholic Drinks (guatemala)
Strategic Direction
Key Facts
Summary 4 Distribuidora Marte SA: Key Facts
Competitive Positioning
Summary 5 Distribuidora Marte SA: Competitive Position 2015
Industrias Licoreras De Guatemala SA in Alcoholic Drinks (guatemala)
Strategic Direction
Key Facts
Summary 6 Industrias Licoreras de Guatemala SA: Key Facts
Competitive Positioning
Summary 7 Industrias Licoreras de Guatemala SA: Competitive Position 2015
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 8 Lager by Price Band 2015
Table 26 Number of Breweries 2010-2015
Category Data
Table 27 Sales of Beer by Category: Total Volume 2010-2015
Table 28 Sales of Beer by Category: Total Value 2010-2015
Table 29 Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 30 Sales of Beer by Category: % Total Value Growth 2010-2015
Table 31 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
Table 32 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
Table 33 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 34 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
Table 35 GBO Company Shares of Beer: % Total Volume 2011-2015
Table 36 NBO Company Shares of Beer: % Total Volume 2011-2015
Table 37 LBN Brand Shares of Beer: % Total Volume 2012-2015
Table 38 Production, Imports and Exports of Beer: Total Volume 2009-2014
Table 39 Imports of Beer by Country of Origin: Total Volume 2009-2014
Table 40 Imports of Beer by Country of Origin: Total Value 2009-2014
Table 41 Exports of Beer by Country of Destination: Total Volume 2009-2014
Table 42 Exports of Beer by Country of Destination: Total Value 2009-2014
Table 43 Forecast Sales of Beer by Category: Total Volume 2015-2020
Table 44 Forecast Sales of Beer by Category: Total Value 2015-2020
Table 45 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 46 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 47 Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
Table 48 Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
Table 49 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
Table 50 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015
Table 51 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015
Table 52 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015
Table 53 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 54 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015
Table 55 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 56 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 57 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015
Table 58 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020
Table 59 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020
Table 60 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020
Table 61 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 62 Sales of Spirits by Category: Total Volume 2010-2015
Table 63 Sales of Spirits by Category: Total Value 2010-2015
Table 64 Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 65 Sales of Spirits by Category: % Total Value Growth 2010-2015
Table 66 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
Table 67 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
Table 68 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 69 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
Table 70 GBO Company Shares of Spirits: % Total Volume 2011-2015
Table 71 NBO Company Shares of Spirits: % Total Volume 2011-2015
Table 72 LBN Brand Shares of Spirits: % Total Volume 2012-2015
Table 73 Production, Imports and Exports of Brandy & Cognac: Total Volume 2009-2014
Table 74 Production, Imports and Exports of Rum: Total Volume 2009-2014
Table 75 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2009-2014
Table 76 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
Table 77 Production, Imports and Exports of Gin: Total Volume 2009-2014
Table 78 Production, Imports and Exports of Vodka: Total Volume 2009-2014
Table 79 Forecast Sales of Spirits by Category: Total Volume 2015-2020
Table 80 Forecast Sales of Spirits by Category: Total Value 2015-2020
Table 81 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 82 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 83 Sales of Wine by Category: Total Volume 2010-2015
Table 84 Sales of Wine by Category: Total Value 2010-2015
Table 85 Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 86 Sales of Wine by Category: % Total Value Growth 2010-2015
Table 87 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
Table 88 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
Table 89 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 90 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
Table 91 Production, Imports and Exports of Wine: Total Volume 2009-2014
Table 92 Imports of Wine by Country of Origin: Total Volume 2009-2014
Table 93 Imports of Wine by Country of Origin: Total Value 2009-2014
Table 94 Exports of Wine by Country of Destination: Total Volume 2009-2014
Table 95 Exports of Wine by Country of Destination: Total Value 2009-2014
Table 96 Forecast Sales of Wine by Category: Total Volume 2015-2020
Table 97 Forecast Sales of Wine by Category: Total Value 2015-2020
Table 98 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 99 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020
Euromonitor International
May 2016
LIST OF CONTENTS AND TABLES
Executive Summary
Guatemala's Price War on Beer Comes To An End
Premiumisation Boosts Sales in Some Categories
Domestic Companies Lead Alcoholic Drinks Industry
Independent Small Grocers Remains Strongest Retailing Channel
Strong Forecast Performance Expected
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 5 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 7 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Key New Product Launches
Market Indicators
Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 12 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 19 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 20 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 21 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2015
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 1 Research Sources
Cervecería Centroamericana SA in Alcoholic Drinks (guatemala)
Strategic Direction
Key Facts
Summary 2 Cervecería Centroamericana SA: Key Facts
Competitive Positioning
Summary 3 Cervecería Centroamericana SA: Competitive Position 2015
Distribuidora Marte SA in Alcoholic Drinks (guatemala)
Strategic Direction
Key Facts
Summary 4 Distribuidora Marte SA: Key Facts
Competitive Positioning
Summary 5 Distribuidora Marte SA: Competitive Position 2015
Industrias Licoreras De Guatemala SA in Alcoholic Drinks (guatemala)
Strategic Direction
Key Facts
Summary 6 Industrias Licoreras de Guatemala SA: Key Facts
Competitive Positioning
Summary 7 Industrias Licoreras de Guatemala SA: Competitive Position 2015
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 8 Lager by Price Band 2015
Table 26 Number of Breweries 2010-2015
Category Data
Table 27 Sales of Beer by Category: Total Volume 2010-2015
Table 28 Sales of Beer by Category: Total Value 2010-2015
Table 29 Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 30 Sales of Beer by Category: % Total Value Growth 2010-2015
Table 31 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
Table 32 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
Table 33 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 34 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
Table 35 GBO Company Shares of Beer: % Total Volume 2011-2015
Table 36 NBO Company Shares of Beer: % Total Volume 2011-2015
Table 37 LBN Brand Shares of Beer: % Total Volume 2012-2015
Table 38 Production, Imports and Exports of Beer: Total Volume 2009-2014
Table 39 Imports of Beer by Country of Origin: Total Volume 2009-2014
Table 40 Imports of Beer by Country of Origin: Total Value 2009-2014
Table 41 Exports of Beer by Country of Destination: Total Volume 2009-2014
Table 42 Exports of Beer by Country of Destination: Total Value 2009-2014
Table 43 Forecast Sales of Beer by Category: Total Volume 2015-2020
Table 44 Forecast Sales of Beer by Category: Total Value 2015-2020
Table 45 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 46 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 47 Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
Table 48 Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
Table 49 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
Table 50 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015
Table 51 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015
Table 52 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015
Table 53 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 54 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015
Table 55 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 56 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 57 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015
Table 58 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020
Table 59 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020
Table 60 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020
Table 61 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 62 Sales of Spirits by Category: Total Volume 2010-2015
Table 63 Sales of Spirits by Category: Total Value 2010-2015
Table 64 Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 65 Sales of Spirits by Category: % Total Value Growth 2010-2015
Table 66 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
Table 67 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
Table 68 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 69 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
Table 70 GBO Company Shares of Spirits: % Total Volume 2011-2015
Table 71 NBO Company Shares of Spirits: % Total Volume 2011-2015
Table 72 LBN Brand Shares of Spirits: % Total Volume 2012-2015
Table 73 Production, Imports and Exports of Brandy & Cognac: Total Volume 2009-2014
Table 74 Production, Imports and Exports of Rum: Total Volume 2009-2014
Table 75 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2009-2014
Table 76 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
Table 77 Production, Imports and Exports of Gin: Total Volume 2009-2014
Table 78 Production, Imports and Exports of Vodka: Total Volume 2009-2014
Table 79 Forecast Sales of Spirits by Category: Total Volume 2015-2020
Table 80 Forecast Sales of Spirits by Category: Total Value 2015-2020
Table 81 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 82 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 83 Sales of Wine by Category: Total Volume 2010-2015
Table 84 Sales of Wine by Category: Total Value 2010-2015
Table 85 Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 86 Sales of Wine by Category: % Total Value Growth 2010-2015
Table 87 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
Table 88 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
Table 89 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 90 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
Table 91 Production, Imports and Exports of Wine: Total Volume 2009-2014
Table 92 Imports of Wine by Country of Origin: Total Volume 2009-2014
Table 93 Imports of Wine by Country of Origin: Total Value 2009-2014
Table 94 Exports of Wine by Country of Destination: Total Volume 2009-2014
Table 95 Exports of Wine by Country of Destination: Total Value 2009-2014
Table 96 Forecast Sales of Wine by Category: Total Volume 2015-2020
Table 97 Forecast Sales of Wine by Category: Total Value 2015-2020
Table 98 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 99 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020
