The alcoholic drinks market in Iran comprises only non-alcoholic beer as Islamic law forbids the consumption, manufacture and sale of alcohol in any form. Such regulations have created very strong demand for non-alcoholic beer. Anti-smuggling initiatives from the Iranian government, coupled with health awareness campaigns regarding the side effects of carbonates, further boosted demand in 2016. More young adults in Iran are switching to non-alcoholic beer following widespread media coverage rega...
Euromonitor International’s Alcoholic Drinks in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Alcoholic Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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27 pages •
By Euromonitor International
• Aug 2017
Non-alcoholic beer remained a dynamic product in 2016 due to being the only permitted type of beer according to Islamic law. It also benefited from generally being perceived as a healthier option than carbonates. Non-alcoholic beer is also offered in a wide range of flavours. Euromonitor International’s Beer in Iran report offers a...