Cider/Perry in Bulgaria

Cider/Perry in Bulgaria

  • June 2018 •
  • 24 pages •
  • Report ID: 120533
The category registered significant total volume growth in 2016 as two strong players introduced new brand, including Carlsberg’s Somersby Apple Blend and Zagorka’s Kradecat na yabalki. Both brand owners invested heavily in marketing and promotional activity to generate a high level of brand awareness and hype about cider. In 2017, the growing popularity of cocktail culture in Bulgaria coupled with increased preference for lower-alcohol drinks such as wine-based RTDs among younger consumers and...

Cider/Perry in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cider/Perry market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Country=Bulgaria Industry=AlcoholicDrink ParentIndustry=Agribusiness Date=201806 Topic=Demand Publisher=EuromonitorInternational Price=1000