As the popularity of cider has increased dramatically in Bulgaria in the last few years, one of the strongest players in the country’s alcoholic drinks market and the second leading player in beer, Zagorka AD, decided to expand its portfolio with the introduction of the first locally produced cider with a clearly Bulgarian name, Kradecat na yabalki, the equivalent of the British cider brand Orchard Thieves, a name which is also associated with one of the most popular Bulgarian movies of all time...
Euromonitor International’s Cider/Perry in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Cider/Perry market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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97 pages •
By Euromonitor International
• Jul 2017
2016 saw outstanding growth in beer, which had a positive effect on overall growth rates in alcoholic drinks in Bulgaria. Growth was due mainly to rising consumer demand for experiencing new and interesting tastes, with the evidence for this the gradual expansion of craft beers in Bulgaria. The young and novel category of cider/perry...