Retailing in Turkey

Retailing in Turkey

  • December 2016
  • 126 pages
  • Euromonitor International
Report ID: 120768
In 2016 retailing continued to record a positive performance, boosted by ongoing company investment, internet retailing and promotional activities. Nevertheless, compared with the previous year the growth was weaker, as a result of economic slowdown and increasing security risks, which reduced consumers’ enthusiasm for shopping.

Euromonitor International’s Retailing in Turkey report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

RETAILING IN TURKEY
Euromonitor International
December 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Retailing Continues To Record A Healthy Performance
Increasing Political Uncertainty and Macroeconomic Deterioration Lead To A Stagnant Growth Rate
Non-grocery Retailers Register A Weaker Performance Than Grocery Retailers
the Competitive Landscape in Retailing Remains Fragmented
Retailing Is Set To Record A Healthy Performance Over the Forecast Period
Key Trends and Developments
Economic Outlook: Macroeconomic Deterioration and Political Uncertainty Hamper Growth in Retailing
Internet Retailing Continues To Outpace Store-based Retailing Due To Increasing Company Investment in the Former
Foreign Retailers Withdraw From Turkey
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2016
Physical Retail Landscape
Cash and Carry
Summary 2 Cash and Carry: Value Sales 2011-2016
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2011-2016
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2011-2016
Table 3 Sales in Store-based Retailing by Channel: Value 2011-2016
Table 4 Store-based Retailing Outlets by Channel: Units 2011-2016
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2011-2016
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2011-2016
Table 7 Sales in Non-Store Retailing by Channel: Value 2011-2016
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2011-2016
Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2011-2016
Table 10 Sales in Non-Grocery Specialists by Channel: Value 2011-2016
Table 11 Non-Grocery Specialists Outlets by Channel: Units 2011-2016
Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2011-2016
Table 13 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2011-2016
Table 14 Retailing GBO Company Shares: % Value 2012-2016
Table 15 Retailing GBN Brand Shares: % Value 2013-2016
Table 16 Store-based Retailing GBO Company Shares: % Value 2012-2016
Table 17 Store-based Retailing GBN Brand Shares: % Value 2013-2016
Table 18 Store-based Retailing LBN Brand Shares: Outlets 2013-2016
Table 19 Non-Store Retailing GBO Company Shares: % Value 2012-2016
Table 20 Non-Store Retailing GBN Brand Shares: % Value 2013-2016
Table 21 Non-Grocery Specialists GBO Company Shares: % Value 2012-2016
Table 22 Non-Grocery Specialists GBN Brand Shares: % Value 2013-2016
Table 23 Non-Grocery Specialists LBN Brand Shares: Outlets 2013-2016
Table 24 Non-Grocery Specialists LBN Brand Shares: Selling Space 2013-2016
Table 25 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 27 Forecast Sales in Store-based Retailing by Channel: Value 2016-2021
Table 28 Forecast Store-based Retailing Outlets by Channel: Units 2016-2021
Table 29 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 30 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 31 Forecast Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 32 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 33 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2016-2021
Table 34 Forecast Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 35 Forecast Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 36 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 37 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Definitions
Sources
Summary 3 Research Sources
A101 Yeni Magazacilik As in Retailing (turkey)
Strategic Direction
Company Background
Digital Strategy
Summary 4 A101 Yeni Magazacilik AS: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
Summary 5 A101 Yeni Magazacilik AS: Private Label Portfolio
Competitive Positioning
Summary 6 A101 Yeni Magazacilik AS: Competitive Position 2016
Boyner Buyuk Magazacilik As in Retailing (turkey)
Strategic Direction
Company Background
Digital Strategy
Summary 7 Boyner Buyuk Magazacilik AS: Share of Sales Generated by Internet Retailing 2014-2016
Competitive Positioning
Summary 8 Boyner Buyuk Magazacilik AS: Competitive Position 2016
D-market Elektronik Hizmetler As in Retailing (turkey)
Strategic Direction
Company Background
Digital Strategy
Summary 9 D-Market Elektronik Hizmetler AS: Share of Sales Generated by Internet Retailing 2014-2016
Competitive Positioning
Summary 10 D-Market Elektronik Hizmetler AS: Competitive Position 2016
Dogus Grubu in Retailing (turkey)
Strategic Direction
Company Background
Digital Strategy
Summary 11 Dogus Grubu: Share of Sales Generated by Internet Retailing 2014-2016
Competitive Positioning
Summary 12 Dogus Grubu: Competitive Position 2016
Koton Magazacilik Tekstil San Ve Tic As in Retailing (turkey)
Strategic Direction
Company Background
Digital Strategy
Summary 13 Koton Magazacilik Tekstil San ve Tic AS: Share of Sales Generated by Internet Retailing 2014-2016
Competitive Positioning
Summary 14 Koton Magazacilik Tekstil San ve Tic AS: Competitive Position 2016
Lc Waikiki Magazacilik Hizmetleri Tic As in Retailing (turkey)
Strategic Direction
Company Background
Digital Strategy
Summary 15 LC Waikiki Magazacilik Hizmetleri Tic AS: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
Competitive Positioning
Summary 16 LC Waikiki Magazacilik Hizmetleri Tic AS: Competitive Position 2016
Migros Tic As in Retailing (turkey)
Strategic Direction
Company Background
Digital Strategy
Summary 17 Migros Tic AS: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
Summary 18 Migros Tic AS: Private Label Portfolio
Competitive Positioning
Summary 19 Migros Tic As: Competitive Position 2016
Teknosa Ic Ve Dis Ticaret As in Retailing (turkey)
Strategic Direction
Company Background
Digital Strategy
Summary 20 Teknosa Ic ve Dis Ticaret AS: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
Summary 21 Teknosa Ic ve Dis Ticaret AS: Private Label Portfolio
Competitive Positioning
Summary 22 Teknosa Ic ve Dis Ticaret AS: Competitive Position 2016
Headlines
Trends
Traditional Vs Modern
Competitive Landscape
Prospects
Channel Data
Table 38 Grocery Retailers: Value Sales, Outlets and Selling Space 2011-2016
Table 39 Sales in Grocery Retailers by Channel: Value 2011-2016
Table 40 Grocery Retailers Outlets by Channel: Units 2011-2016
Table 41 Sales in Grocery Retailers by Channel: % Value Growth 2011-2016
Table 42 Grocery Retailers Outlets by Channel: % Unit Growth 2011-2016
Table 43 Grocery Retailers GBO Company Shares: % Value 2012-2016
Table 44 Grocery Retailers GBN Brand Shares: % Value 2013-2016
Table 45 Grocery Retailers LBN Brand Shares: Outlets 2013-2016
Table 46 Grocery Retailers LBN Brand Shares: Selling Space 2013-2016
Table 47 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2016-2021
Table 48 Forecast Sales in Grocery Retailers by Channel: Value 2016-2021
Table 49 Forecast Grocery Retailers Outlets by Channel: Units 2016-2021
Table 50 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 51 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 52 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2011-2016
Table 53 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2011-2016
Table 54 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2012-2016
Table 55 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2013-2016
Table 56 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2013-2016
Table 57 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2013-2016
Table 58 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2016-2021
Table 59 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 60 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2011-2016
Table 61 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2011-2016
Table 62 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2012-2016
Table 63 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2013-2016
Table 64 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2013-2016
Table 65 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2013-2016
Table 66 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2016-2021
Table 67 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 68 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2011-2016
Table 69 Sales in Health and Beauty Specialist Retailers by Channel: Value 2011-2016
Table 70 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2011-2016
Table 71 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2011-2016
Table 72 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2012-2016
Table 73 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2013-2016
Table 74 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2013-2016
Table 75 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2013-2016
Table 76 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2016-2021
Table 77 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 78 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 79 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 80 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2011-2016
Table 81 Sales in Home and Garden Specialist Retailers by Channel: Value 2011-2016
Table 82 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2011-2016
Table 83 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2011-2016
Table 84 Home and Garden Specialist Retailers GBO Company Shares: % Value 2012-2016
Table 85 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2013-2016
Table 86 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2013-2016
Table 87 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2013-2016
Table 88 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2016-2021
Table 89 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
Table 90 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 91 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
Headlines
Trends
Channel Data
Table 92 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2011-2016
Table 93 Sales in Leisure and Personal Goods Specialist Retailers by Channel: Value 2011-2016
Table 94 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2011-2016
Table 95 Sales in Leisure and Personal Goods Specialist Retailers by Channel: % Value Growth 2011-2016
Table 96 Leisure and Personal Goods Specialist Retailers GBO Company Shares: % Value 2012-2016
Table 97 Leisure and Personal Goods Specialist Retailers GBN Brand Shares: % Value 2013-2016
Table 98 Leisure and Personal Goods Specialist Retailers LBN Brand Shares: Outlets 2013-2016
Table 99 Leisure and Personal Goods Specialist Retailers LBN Brand Shares: Selling Space 2013-2016
Table 100 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2016-2021
Table 101 Forecast Sales in Leisure and Personal Goods Specialist Retailers by Channel: Value 2016-2021
Table 102 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 103 Forecast Sales in Leisure and Personal Goods Specialist Retailers by Channel: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 104 Mixed Retailers: Value Sales, Outlets and Selling Space 2011-2016
Table 105 Sales in Mixed Retailers by Channel: Value 2011-2016
Table 106 Mixed Retailers Outlets by Channel: Units 2011-2016
Table 107 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2011-2016
Table 108 Sales in Mixed Retailers by Channel: % Value Growth 2011-2016
Table 109 Mixed Retailers Outlets by Channel: % Unit Growth 2011-2016
Table 110 Mixed Retailers GBO Company Shares: % Value 2012-2016
Table 111 Mixed Retailers GBN Brand Shares: % Value 2013-2016
Table 112 Mixed Retailers LBN Brand Shares: Outlets 2013-2016
Table 113 Mixed Retailers LBN Brand Shares: Selling Space 2013-2016
Table 114 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2016-2021
Table 115 Forecast Sales in Mixed Retailers by Channel: Value 2016-2021
Table 116 Forecast Mixed Retailers Outlets by Channel: Units 2016-2021
Table 117 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 118 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 119 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 120 Direct Selling by Category: Value 2011-2016
Table 121 Direct Selling by Category: % Value Growth 2011-2016
Table 122 Direct Selling GBO Company Shares: % Value 2012-2016
Table 123 Direct Selling GBN Brand Shares: % Value 2013-2016
Table 124 Direct Selling Forecasts by Category: Value 2016-2021
Table 125 Direct Selling Forecasts by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 126 Homeshopping by Category: Value 2011-2016
Table 127 Homeshopping by Category: % Value Growth 2011-2016
Table 128 Homeshopping GBO Company Shares: % Value 2012-2016
Table 129 Homeshopping GBN Brand Shares: % Value 2013-2016
Table 130 Homeshopping Forecasts by Category: Value 2016-2021
Table 131 Homeshopping Forecasts by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 132 Internet Retailing by Category: Value 2011-2016
Table 133 Internet Retailing by Category: % Value Growth 2011-2016
Table 134 Internet Retailing GBO Company Shares: % Value 2012-2016
Table 135 Internet Retailing GBN Brand Shares: % Value 2013-2016
Table 136 Internet Retailing Forecasts by Category: Value 2016-2021
Table 137 Internet Retailing Forecasts by Category: % Value Growth 2016-2021
Headlines
Trends
Prospects
Channel Data
Table 138 Vending by Category: Value 2011-2016
Table 139 Vending by Category: % Value Growth 2011-2016
Table 140 Vending Forecasts by Category: Value 2016-2021
Table 141 Vending Forecasts by Category: % Value Growth 2016-2021












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Country=Turkey Industry=Retail ParentIndustry=Retail Date=201612 Topic=MarketReport Publisher=EuromonitorInternational Price=2000