Brazil Consumer Electronics Report Q3 2014

Brazil Consumer Electronics Report Q3 2014

Includes 3 FREE quarterly updates

BMI View:
the outlook for consumer electronics spending in 2014 is weaker than in recent years as a result of a more challenging macroeconomic environment. However, the hosting of the FIFA World Cup should provide additional demand for TV sets and smartphones. Other growth areas will include 4G smartphones as operators expand the reach of networks and promote services, low-cost Android tablets, Wi-Fi-enabled cameras and HD TV sets. The medium term outlook is stronger though, as income growth and declining device prices will deepen the consumer electronics market. Declining device prices are particularly
significant in Brazil because of the reliance on domestic production to serve the local populace, with several device categories subject to large import tariffs on finished products.

Headline Expenditure Projections

Computer hardware sales: USD21.3bn in 2013 to USD20.5bn in 2014. The slowdown in desktop and notebook sales growth as consumers opt for lower cost tablets, along with currency weakness will result in a PC market contraction in 2014.
BMI Industry View 7
Key Trends and Developments 7
SWOT .. 9
Consumer Electronics Market . 9
Political 11
Economic . 12
Business Environment 13
Industry Forecast .. 14
Table: Consumer Electronics Overview (Brazil 2012-2018) . 14
Industry Developments .. 17
Macroeconomic Forecasts .. 19
Table: Brazil - Economic Activity . 24
Industry Risk Reward Ratings 25
Table: Americas Risk/Reward Ratings, Q3 2014 . 27
Market Overview 28
Computers . 28
Table: PC Sales (Brazil 2012-2018) . . 28
AV 37
Table: AV Sales (Brazil 2012-2018) . . 37
Handsets 44
Table: Mobile Communications (Brazil 2012-2018) 44
Competitive Landscape . 53
International Companies . 53
Table: Lenovo . 53
Table: Hewlett Packard 54
Local Companies . 55
Table: IGB Eletronica (Gradiente) 55
Table: Itautec . 56
Company Profile . 57
Positivo Informática .. 57
Demographic Forecast .. 62
Table: Brazil's Population By Age Group, 1990-2020 ('000) 63
Table: Brazil's Population By Age Group, 1990-2020 (% of total) 64
Table: Brazil's Key Population Ratios, 1990-2020 . . 65
Table: Brazil's Rural And Urban Population, 1990-2020 . 65
Methodology . 66
Industry Forecast Methodology . 66
Sector-Specific Methodology .. 67
Sources .. 67
Risk/Reward Rating Methodology . 68
Sector-Specific Methodology .. 70
Table: Consumer Electronics Risk/Reward Ratings Indicators . 70
Table: Weighting Of Indicators . 71
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