Convenience continues to be a top priority for consumers, thereby encouraging consumers to move towards other soft drinks which are ready-to-drink. Whilst powder concentrates registered growth in 2017, the overall category observed a volume decline, as liquid concentrates remained unpopular. This was because of their higher unit prices, as well as the inconvenience brought about by the need to measure the amount of concentrate when diluting it with water. On the other hand, powder concentrates,...
Euromonitor International’s Concentrates in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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71 pages •
By Euromonitor International
• Mar 2018
Following significant value gains in 2016, soft drinks grew at a slower pace in 2017, with juice and RTD tea taking the hardest hit, due to the impact of the elections. Meanwhile, despite a slowdown in value growth, carbonates recorded a positive performance, as manufacturers were able to increase sales of single-serve PET bottles and maximise...