Sales of concentrates are set to be restricted by increasing consumer demand for more natural products, meaning that juice is a major competitor. Concentrates are largely preferred by lower- income consumers due to the lower prices of these products compared to juice.
Euromonitor International’s Concentrates in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Concentrates market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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22 pages •
By Euromonitor International
• Feb 2018
Liquid concentrates are under pressure. Sales are declining due to a lack of innovative new launches and the fact that liquid concentrates are starting to suffer from the backlash against sugar in soft drinks in general. Until recently, the sugar content of concentrates did not seem to be a major issue. However, among the core consumers of...