Deodorants in South Korea

Deodorants in South Korea

  • May 2017
  • 28 pages
  • Euromonitor International
Report ID: 136211
Deodorants is posting value sales growth, but with no significant growth factor, the category is showing signs of stagnation. In 2015, the Rexena brand was discontinued. However, the discontinuance of this brand did not lead to a significant increase in sales of other competing brands. The category is experiencing slow movement with no momentum to boost sales.

Euromonitor International’s Deodorants in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

DEODORANTS IN SOUTH KOREA
Euromonitor International
May 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2011-2016
Table 2 Sales of Deodorants by Category: % Value Growth 2011-2016
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2011-2016
Table 4 NBO Company Shares of Deodorants: % Value 2012-2016
Table 5 LBN Brand Shares of Deodorants: % Value 2013-2016
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2013-2016
Table 7 Forecast Sales of Deodorants by Category: Value 2016-2021
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2016-2021
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2016-2021
Able C&C Co Ltd in Beauty and Personal Care (south Korea)
Strategic Direction
Key Facts
Summary 1 Able C&C Co Ltd: Key Facts
Summary 2 Able C&C Co Ltd: Operational Indicators
Company Background
Chart 1 Able C&C Co Ltd: Missha in Seoul
Internet Strategy
Private Label
Competitive Positioning
Summary 3 Able C&C Co Ltd: Competitive Position 2016
Amorepacific Corp in Beauty and Personal Care (south Korea)
Strategic Direction
Key Facts
Summary 4 AmorePacific Corp: Key Facts
Summary 5 AmorePacific Corp: Operational Indicators
Competitive Positioning
Summary 6 AmorePacific Corp: Competitive Position 2016
Lg Household & Health Care Ltd in Beauty and Personal Care (south Korea)
Strategic Direction
Key Facts
Summary 7 LG Household & Health Care Ltd: Key Facts
Summary 8 LG Household & Health Care Ltd: Operational Indicators
Competitive Positioning
Summary 9 LG Household & Health Care Ltd: Competitive Position 2016
Executive Summary
Beauty and Personal Care Posts Steady Growth in 2016
Despite A Maturing Market, Several Categories Achieve Remarkable Increases in 2016
Lg Household & Health Care Ltd Leads Beauty and Personal Care in 2016
New Product Launches Tend To Focus on Uniqueness Or Export Purpose Rather Than Innovative Quality
During the Forecast Period, Beauty and Personal Care Is Expected To Continue Its Positive Performance
Key Trends and Developments
Domestic Brands Cleverly Use Current Market Trends To Their Advantage
Building Brand Image Among Consumers Is Being Done in Many Strategic Ways
Consumers Expect More From Manufacturers and Train Themselves To Be Semi-experts on Beauty and Personal Care
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 10 Research Sources












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Country=SouthKorea Industry=Cosmetics ParentIndustry=PersonalCare Date=201705 Topic=MarketReport Publisher=EuromonitorInternational Price=1000