Deodorants in the Philippines

Deodorants in the Philippines

  • May 2017
  • 25 pages
  • Euromonitor International
Report ID: 136219
With increasing sophistication when it comes to Filipino consumers’ personal care and hygiene, made possible by the favourable economic conditions, the performance of deodorants had no way to go but higher. In 2016 various players took advantage of this opportunity and launched new ground-breaking products that left consumers astonished. Offering the first ever deodorant serum in the country, Beiersdorf Philippines launched its Nivea Extra White Deo Serum and Nivea White & Firm Q10 Deo Serum, wh...

Euromonitor International’s Deodorants in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

DEODORANTS IN THE PHILIPPINES
Euromonitor International
May 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2011-2016
Table 2 Sales of Deodorants by Category: % Value Growth 2011-2016
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2011-2016
Table 4 NBO Company Shares of Deodorants: % Value 2012-2016
Table 5 LBN Brand Shares of Deodorants: % Value 2013-2016
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2013-2016
Table 7 Forecast Sales of Deodorants by Category: Value 2016-2021
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2016-2021
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2016-2021
Avon Cosmetics Inc in Beauty and Personal Care (philippines)
Strategic Direction
Key Facts
Summary 1 Avon Cosmetics Inc: Key Facts
Competitive Positioning
Summary 2 Avon Cosmetics Inc: Competitive Position 2016
Unilever Philippines Inc in Beauty and Personal Care (philippines)
Strategic Direction
Key Facts
Summary 3 Unilever Philippines Inc: Key Facts
Competitive Positioning
Summary 4 Unilever Philippines Inc: Competitive Position 2016
Executive Summary
Robust Growth in Beauty and Personal Care in 2016
Increasing Consumer Sophistication Benefits Beauty and Personal Care
International Companies Remain the Biggest Players in 2016
New Product Launches and Campaigns Target Younger Consumers
Positive Outlook for Beauty and Personal Care As Sophistication Rises
Key Trends and Developments
the Resilience of the Philippine Economy in 2016 Benefits Beauty and Personal Care
the Younger Population Or Millennials Is the Biggest Target Market for Beauty and Personal Care in 2016
the Influence of Social Media on the Growth of Beauty and Personal Care and Distribution
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 5 Research Sources












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Country=Philippines Industry=Cosmetics ParentIndustry=PersonalCare Date=201705 Topic=MarketReport Publisher=EuromonitorInternational Price=1000