Deodorants in Vietnam

Deodorants in Vietnam

  • May 2017
  • 25 pages
  • Euromonitor International
Report ID: 136222
In the last two years of the review period, men’s deodorants received a warm welcome from male consumers thanks to strong promotional efforts and development of new product lines with new masculine scents by leading companies such as Unilever International Vietnam Co Ltd and International Consumer Products Co Ltd.

Moreover, due to higher living standards and penetration of Western culture, Vietnamese males started to pay more attention to their appearance.

Euromonitor International’s Deodorants in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

DEODORANTS IN VIETNAM
Euromonitor International
May 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2011-2016
Table 2 Sales of Deodorants by Category: % Value Growth 2011-2016
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2011-2016
Table 4 NBO Company Shares of Deodorants: % Value 2012-2016
Table 5 LBN Brand Shares of Deodorants: % Value 2013-2016
Table 6 Forecast Sales of Deodorants by Category: Value 2016-2021
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2016-2021
Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2016-2021
Oriflame Vietnam Ltd in Beauty and Personal Care (vietnam)
Strategic Direction
Key Facts
Summary 1 Oriflame Vietnam Ltd: Key Facts
Competitive Positioning
Summary 2 Oriflame Vietnam Ltd: Competitive Position 2016
Unilever Vietnam International Co Ltd in Beauty and Personal Care (vietnam)
Strategic Direction
Key Facts
Summary 3 Unilever Vietnam International Co Ltd: Key Facts
Competitive Positioning
Summary 4 Unilever Vietnam International Co Ltd: Competitive Position 2016
Executive Summary
Beauty and Personal Care Experiences Healthy Value Growth in 2016
Unauthorised Parallel Imports Remain A Threat To Beauty and Personal Care Growth in Vietnam
International Brands Remain Dominant
Natural Products Trend Increases Strongly in 2016
Beauty and Personal Care Expected To Be More Competitive Over the Forecast Period
Key Trends and Developments
Unauthorised Parallel Imports Continue To Limit Growth in Beauty and Personal Care
Natural Products Gain Popularity
Slight Shift From Mass To Premium Brands in Big Cities
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 5 Research Sources












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Country=Vietnam Industry=PersonalCare ParentIndustry=ConsumerGoodsAndServices Date=201705 Topic=MarketReport Publisher=EuromonitorInternational Price=1000