Laundry Care in Greece

Laundry Care in Greece

  • January 2017
  • 31 pages
  • Report ID: 136369
Laundry care value sales declined 4% reaching EUR241.5 million in 2016. The decline was slightly faster than the review period CAGR (-3%) and was due to discounting activities becoming more aggressive. Despite the introduction of liquid tablet detergents in Greece, with initial rapid sales growth, liquid detergents had the best performance within detergents in 2016, gaining value share at the expense of powders primarily but also tablets.

Euromonitor International’s Laundry Care in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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Country=Greece Industry=E-Healthcare ParentIndustry=InternetBusiness Date=201701 Topic=MarketReport Publisher=EuromonitorInternational Price=1000