Laundry care continued to see a current value decline in 2017, although at a slower pace compared with the decline seen in 2016. Although the share of powder detergents is expected to remain high in Greece, sales will continue to steadily decline over the forecast period. Manufacturers are de-investing from powder, focusing on the more lucrative concentrated liquid and liquid tablet formats. Concentrated liquid detergents is anticipated to continue to see the best performance. Although it is rea...
Euromonitor International’s Laundry Care in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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13 pages •
By Euromonitor International
• Feb 2018
Bleach is a mature category with very high penetration in Greece, and this was the primary reason for the continued sales decline in 2017. In most households in Greece bleach has commodity status, and is regarded as synonymous with hygiene. With its very low selling price, bleach benefited from the economic downturn, taking share from toilet...