Laundry Care in Portugal

Laundry Care in Portugal

  • February 2018 •
  • 21 pages •
  • Report ID: 136371
With high levels of promotional activity in 2017 manufacturers are using this to drive consumers towards an increasingly sophisticated path of consumption. High opportunity subcategories such as fabric softeners are receiving strong attention from players. New fragrances, more concentrated versions and a shift from powder to concentrated liquid detergents and subsequently to liquid tablets, resulted in strong laundry care growth in 2017.

Euromonitor International’s Laundry Care in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth.

It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage:
Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Country=Portugal Date=201802 Publisher=EuromonitorInternational Price=1000