Laundry Care in Turkey

Laundry Care in Turkey

  • March 2018 •
  • 22 pages •
  • Report ID: 136373
Laundry care posted robust value growth in 2017 partly due to inflationary pressures, as well as favourable volume growth. As standard powder detergents began to reach maturity, players increased their focus on new product development to revive profitability. Following marked investments by leading laundry care manufacturers, the presence and performance of liquid detergents experienced a significant increase. Along with the perpetual expansion in the product range of liquid detergents and incre...

Euromonitor International’s Laundry Care in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage:
Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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Country=Turkey Industry=HouseholdProducts ParentIndustry=ConsumerGoodsAndRetail Date=201803 Publisher=EuromonitorInternational Price=1000