Following the outbreak of the Greek crisis and the substantial reduction in disposable incomes, beauty and personal care in Greece witnessed significant decline. Consumers have been keen to abandon any purchases deemed unnecessary, trade down and chase after offers and discounts massively employed by manufacturers as a means to retain their...
In 2017, the same as in previous crisis-ridden years, bath and shower was characterised by intense promotions and offer-hunting. Greek consumers have become bargain-hunters, basing their choice of brand on what is on offer. While most still prefer to buy their favourite brand, they try to do so when it is on offer. Promotions such as buy-one-get-one-free...
Volume-wise, 2017 was another positive year for sun care in Greece. In line with general health trends, Greek consumers are becoming increasingly aware of the dangers associated with excess exposure to the sun, while the increase in tourist arrivals secures a constantly expanding target group. However, manufacturers are locked in intense price...
During the review period, sliced disposable incomes led Greek consumers to favour products that are suitable for the entire household, rather than gender-specific items. In this context, men’s grooming stagnated in 2017, recording volume decline where the equivalent unisex category achieved positive growth, notably in men’s bath and shower,...
The report Cosmetic, Perfume and Toiletry Market in Greece to 2022 offers the most up-to-date industry data on the actual market situation, and future outlook for cosmetics, perfumes and toiletries in Greece. The research includes historical data from 2011 to 2017 and forecasts until 2022 which makes the report an invaluable...