Tea in the Philippines

Tea in the Philippines

  • January 2017
  • 23 pages
  • Report ID: 136574
Tea registered current value growth in 2016, despite the Philippines not traditionally being a tea-drinking country. Some consumers purchase tea because of its perceived benefits; however, the country’s health trend has not resulted in high growth rates for tea, as sales of black tea had been on a downwards trend for a number of years. In addition, black tea is still a large category compared with growth categories such as green tea and fruit/herbal tea.

Euromonitor International’s Tea in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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Country=Philippines Industry=Beverage ParentIndustry=Agribusiness Date=201701 Topic=MarketReport Publisher=EuromonitorInternational Price=1000