Tea in the Philippines

Tea in the Philippines

  • December 2019 •
  • 5 pages •
  • Report ID: 136574 •
  • Format: PDF
The Philippines is not a traditionally tea-drinking nation, which is reflected in the far higher growth of tea in foodservice than in retail. This makes standard black tea a less dynamic category, albeit Lipton variants continue to account for the bulk of retail volume. However, the faster growth of foodservice makes it more alluring for players to focus their marketing efforts in full-service restaurants as the growth is coming from these channels.

Tea in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage:
Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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